Top Stories:

Here’s a new video from creative agency DDI promoting I-Manifest,a charity that helps young people, who ordinarily wouldn’t get a chance, to pursue sustainable careers in the creative industries.

Latest Creative: Sense re-invent ‘Bob the Builder’ to promote Builders Academy

Morning Update:

AdWeek: This Dog’s Road Trip Stretching Routine Might Be the Best Reason to Buy a Citroen

“Citroen puts on the dog once again in this commercial with an anthropomorphized mutt who charmingly works out the muscle kinks and stiffness of a long drive when its owner pulls in to a desert gas station.

The spot, from Les Gaulois in Paris, promotes Citroen’s BLUEDi engine, which, according to the title card, allows drivers to “stop less often at the pump.” Some versions of the ad substitute the line, “Next stop is in 1,520 km.” That’s a whole lot of miles in dog years.”

Campaign: WPP challenges Govt review

“The Government has been unable to award its £140 million media buying business to Carat as planned this week, after an official challenge from WPP’s lawyers.

Sir Martin Sorrell’s group, home to the media buying incumbent, M4C, has raised issues regarding the eight-month process, led by the Crown Commercial Service.

The review was split into three core components – RFPs, presentations and pricing. It is not known which part of the process Sorrell and his team are disputing.”

Mashable: Gatorade’s Pitch for Derek Jeter Will Give You Goosebumps

“Few things represent New York City better than its hometown heroes.

As though Derek Jeter’s name weren’t already carved into that list, Gatorade’s newest ad will have any naysayers tipping their hats to No. 2.

Filmed in black and white and set to Frank Sinatra’s anthem of masculine defiance, “My Way,” the spot taps into New Yorkers’ hearts — regardless of their team alliance.”

AdAge: Netflix Braves Cultural Barriers for European Expansion

“Netflix is tackling significant language and cultural barriers for the first time as it seeks to become a true global player. This week’s rollout in France, Germany, Austria, Switzerland, Belgium and Luxembourg presents the first major test, in the form of significant language and cultural barriers.

In the last two years, the streaming service has been a hit in the U.K., the Netherlands and the Nordic countries, where English is widely spoken, and U.S. films and TV have long been part of everyday life. But the latest round of European markets – particularly France and Germany – are likely to resist U.S. cultural hegemony. (In the U.K., research firm BARB estimates Netflix has three million subscribers, more than one in ten households, and twice as many as a year ago.)”

The New York Times: Amazon Refreshes Its Kindle Line

“It has been said that people don’t want tablets, they want iPads.

For years, Amazon, the online retail giant, has been trying to change that.

The company’s latest effort comes in a refresh of its Kindle tablets and e-readers, announced Wednesday evening, with a set of internal hardware improvements and updated software features that Amazon hopes will woo new crowds to its line of devices.”


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