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April 5, 2017 | Four Seasons Hotel Sydney

2017-04-05 9:30:00 2017-04-05 16:30:00 Australia/Sydney Mumbrella Travel Marketing Summit 2017 A day to inspire and educate Australia's travel brands and marketers Four Seasons Hotel Sydney Tim Burrows tim@mumbrella.com
Headline Sponsor

A day to inspire and educate Australia’s travel brands, marketers and their agencies

In its third successful year, Mumbrella’s Travel Marketing Summit hosted more than 470 delegates and 60 top speakers, as well as the inaugural Mumbrella Travel Marketing Awards, recognising the best work in the industry. The forum brings together brand marketers, agencies and travel experts to share their knowledge and insights into key issues facing the sector, with a series of discussions, debates and presentations designed to inspire, educate and inform. It is an opportunity to hear from some of travel’s leading minds and help delegates prepare for the opportunities and challenges that lie ahead.

Featuring

Inese Kingsmill

Chief Marketing Officer, Virgin Australia

Keynote: The Marketing Journey of Australia’s Biggest Travel Advertiser

Blake Hutchison

General Manager, Luxury Escapes

Leslie Dance

VP of Marketing & Product Development, Hawaii Tourism Authority

Jeremy Medina

Head of CRM, Loyalty & Partnerships, Flight Centre

Debra Fox

Executive GM Global Sales & Marketing, APT & Travelmarvel

International Keynote: How Hawai’i Tourism and Expedia Are Using Technology to Drive Consumers Down The Path to Purchase

Noah Tratt

Global Senior VP, Media Solutions Team, Expedia

Program

7:50am
Registration and arrival tea and coffee
8:25am
Welcome Address – Martin Lane, Mumbrella
8:30am
9:15am
International Keynote: How Hawai’i Tourism and Expedia Are Using Technology to Drive Consumers Down The Path to Purchase
10:00am
An Audience With…Virgin Australia Chief Marketing Officer Inese Kingsmill
10:45am
Morning Tea
11:15am
STREAM ONE
Connecting The Dots: Using Data to Create a Seamless Travel Marketing Strategy
STREAM TWO
Illuminating The Consumer’s Digital Travel Journey
12:05pm
STREAM ONE
Getting The Message: Reaching Consumers in a Mobile World
STREAM TWO
Modern Family: Who Are The Real Decision Makers and How Should Travel Marketers Reach Them?
12:50pm
Lunch & Learn – Tourism & Discovery: How Travel Marketers Acquire Customers in The New Web
1:45pm
STREAM ONE
Providing a Customer Experience and The Science That Sits Behind It
STREAM TWO
Travel and Tourism in The Virtual World
2:35pm
STREAM ONE
The Art of Storytelling: How to Write Great Content
STREAM TWO
The Power of Branding
3:20pm
Afternoon Tea
3:45pm
STREAM ONE
Marketing Through a Crisis
4:30pm
Keynote: The Marketing Journey of Australia’s Biggest Travel Advertiser
5:20pm
Close & networking drinks reception
6:00pm
Travel Marketing Awards
8:30pm
Close

Awards

The inaugural 2017 Mumbrella Travel Marketing Awards were a raving success, and received nearly 100 entries, which were judged by up to 20 senior travel marketing experts. The awards recognise companies and teams that deliver outstanding work and results on behalf of travel brands.

2017 Awards Winners

Social Idea of The Year
PR Idea of The Year
Best Website
Best Media Strategy
Best Use of Native or Content Marketing
Publication of The Year
Best Influencer Campaign
Ad Campaign of The Year
Marketing Team of The Year
2017 Shortlist

2017 Winners Gallery

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Sponsors

Supporters

The most relevant and engaging marketing event for the travel industry. Some great names and very interesting content.

Travel marketing is incredibly niche and very few events offer valuable takeaways, if any. It is particularly hard when located in Australia, as we don't often get to hear from the top folks at the larger companies who are based overseas, so it was great to hear from the likes of Qantas, Flight Centre and Mantra. We don't get to hear from them often enough.

About time the travel and tourism industry has something like this!

This was definitely worth the time and energy. The content was extremely well curated and the speakers were willing to share real insights - the good, the bad and the ugly. I certainly came away from it with a deeper level of knowledge about the travel vertical and some great new contacts.

About

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CONTACT

FOR CONTENT ENQUIRIES

Contact the conference curator,
Steve Jones.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Liz Baldwin.

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