30 October 2025 | Sydney Masonic Centre
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EXPLORING THE IMPACT OF THE 24-HOUR ECONOMY FOR BRANDS

EXPLORING THE IMPACT OF THE 24-HOUR ECONOMY FOR BRANDS

Unlock the potential of the 24-hour economy for brands

Brought to you by media and marketing publisher Mumbrella Media, this one-day event will explore the dynamic landscape of the 24-hour economy, the impact on consumer behaviour, and opportunities for brands to engage with customers.

From live music, events and brand experiences to storytelling, cultural partnerships and activations, learn from real-world case studies and actionable strategies.

Reimagine the city after hours, and harness the untapped potential of the night-time economy.

Attendees will gain insights into innovative approaches that transcend traditional 9-to-5 marketing, and develop initiatives to capture attention and loyalty.

The media and marketing industry can play a role not only in adapting to changing customer behaviour and emerging opportunities to engage with customers around the clock, but also lead the charge in shaping the 24-hour consumer landscape.​

ADVISORY

PANEL

First confirmed speaker

John Polson

Founder/Director, Tropfest

John Polson is an award-winning director, actor, and producer, and the founder of Tropfest, the world’s largest short film festival. Launched in a Sydney café in the early 1990s with a single short film, Tropfest has become a global platform for emerging filmmakers, with events staged in New York, London, Berlin, Abu Dhabi, Beijing, Penang and elsewhere. Under Polson’s leadership, it’s grown into a cultural phenomenon embraced by audiences and industry icons alike. On 1 September 2025, Tropfest announced its return as a not-for-profit foundation, chaired by Sarah Murdoch, following a six-year hiatus. 

Alongside Tropfest, Polson has built a distinguished directing career of his own. His recent work includes the critically acclaimed limited series The Last Anniversary (based on Liane Moriarty’s novel, executive produced by Nicole Kidman), as well as the U.S. box-office #1 films Swimfan and Hide and Seek. He has also directed more than 150 hours of top-rated television, including The Mentalist, The Wilds, Elementary, and The Good Wife. 

Stay tuned for more content releases

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Interested in speaking or attending the UNLOCK conference to promote the value of investment in the 24-hour economy and engaging with rest of the community? Get in touch with our team.

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Partnership Opportunities

The conference offers businesses the chance to get their branding in front of key decision makers across the 24-hour economy community. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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Who Should Attend?

The UNLOCK Conference is curated for anyone working in and around the 24-hour economy looking to explore the dynamic landscape, the impact on consumer behaviour, and opportunities for brands to engage with customers.

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Earlybird sale now on

Individual Ticket

$350+GST

  • Save $100 per ticket
  • 7 sessions
  • Industry leading speakers
  • Networking event

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Advanced rates: $450 +GST

Earlybird ends 19 September 2025

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5 Tickets for 4

$280+GST

  • Buy 5 tickets for the price of 4
  • Save $170 per ticket
  • 7 sessions
  • Industry leading speakers
  • Networking event

-

Advanced rates: $450 +GST

Earlybird ends 19 September 2025

-

BUY TICKET

10 Tickets for 7

$245+GST

  • Buy 10 tickets for the price of 7
  • Save $205 per ticket
  • 7 sessions
  • Industry leading speakers
  • Networking event

-

Advanced rates: $450 +GST

Earlybird ends 19 September 2025

-

BUY TICKET

UNLOCK THE CLOCK

UNLOCK OPPORTUNITIES TO REACH CUSTOMERS

UNLOCK REAL-WORLD CASE STUDIES & STRATEGIES

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Event details

30 October 2025 | Sydney Masonic Centre

 

Timings: 

Conference: 9:00am - 4:30pm

 

Getting There: 

66 Goulburn St, Sydney NSW 2000

Click here for more information on getting there.

Acknowledgement of Country

We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW. We pay our respects to the people, the cultures and the elders past, present and emerging.