UnLtd Big Clash cricket match raises over $120,000

The fourth annual Big Clash cricket tournament – which this year spanned two cities and had over 50 companies taking part – raised $124,000 for its partner charities.

Media agencies (green) going down to media owners (red) in The Big Clash Cricket final in Sydney 

The event was organised by UnLtd which connects the media, marketing and advertising industries with charities focused on assisting children and young people at risk. 

This year, media owners took on technology companies, and creative agencies went head-to-head with their media agency counterparts.

In Sydney, media owners and media agencies progressed to the final, with the owners team, captained by ARN CEO Rob Atkinson emerging victorious. Lee Cormack, group business director for broadcast and digital at Nine, was named Best on Ground for his all-round performance, including hitting three sixes in one over.

The victors in Sydney: Media owners

In Melbourne, it was also a final between all things media – but it was the agency team which came out on top. Ann-Marie Tanke, group productivity director at Dentsu’s Amplifi, was named Best on Ground for the Melbourne Clash.

The proceeds of the event, which included a live auction and charity activations, go to the teams’ nominated charity partners: Backtrack, MissingSchool, Be Centre, Big Brothers Big Sisters, Mirabel Foundation, Musicians Making a Difference, Sydney Story Factory and Whitelion.

A victorious Atkinson said: “What a fabulous day, competitive cricket played in the right spirit, stunning weather and a fun group of media participants who all focussed on supporting and raising funds for some great causes.”

Mark Coad, leader of the winning Melbourne team and CEO of PHD said: “It was a terrific day for a great cause. The cricket was played well and in great spirit and many spared the time to show their support. I’m delighted that media agencies came out on top – but the real winners are UnLtd, the charities they support and the advertising industry for taking opportunities like this to give a bit back. Everyone should be thanks and congratulated for that.”

The media agency team won in Melbourne

Chris Freel, CEO of UnLtd was thrilled with the success of the two-city event, which initially set out to raise “over $100,000”.

“This event showcased what UnLtd does so well, bringing together our corporate partners across the media and advertising industry with our charity partners across the youth at risk space. We raised a fantastic amount of money but beyond that also connected our charities with corporate partners who can help in so many other ways. This goes a long way to masking a massive difference in our society and towards giving all young Australians the best opportunity in life.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.