Verizon Media signs deal with Apple for programmatic native ads in UK, Australia and Canada
Verizon Media has signed an exclusive agreement with Apple to offer native programmatic advertising on Apple News and Stocks across iPhone, iPad and Mac in Australia, Canada and the UK. The agreement will see Verizon Media’s Native Marketplace or DSP, be the only programmatic access point to Apple News supply in Australia, Canada and the UK.
In a post to the Verizon website, CEO Guru Gowrappan said the new offering marked a connection between Verizon and Apple, both of which have a ‘commitment’ to quality reporting.
Apple News reports a reach of 5 million
“At Verizon Media, we are deeply focused on delivering trusted content, connections and commerce to people around the world,” read the post.
“Apple News is a highly-personalized, curated news experience that shares our commitment to providing quality stories from trusted outlets to large audiences.
“We believe that such content experiences provide meaningful consumer engagement opportunities for brands with relevant, engaging advertising.”
The deal builds on existing agreements with Microsoft News and Verizon’s own brands. Native placements can be included in-feed, in-stream or between articles.
Verizon reports its native formats drive 11 times the average engagement of a traditional banner ad.
“The future of premium media will be powered by trust,” said Gowrappan.
Well done Rach and team
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