Virgin Australia features Hulsbosch in rebrand ad

The newly rebranded Virgin Australia has launched an ad campaign featuring a cameo from Hans Hulsbosch who created the new look of the airline.

The campaign, created by Clemenger BBDO Sydney, focuses on the team behind the relaunch of Virgin Blue.  

Hulsbosch was reponsible for the entire new look of Virgin including the logo.

The 60 second ad was filmed in Sydney, Melbourne and Shanghai.

Hulsbosch said: “The television commercial communicates that, for the first time, Australia’s airline industry has a genuine alternative. It has listened to what customers want today – and created the right kind of experience.”

Paul Nagy, Clemenger BBDO Sydney’s ECD, said the cinematic style was “unusual to the airline industry.” He said: “It reflects an airline that understands one of its greatest strengths is a modern, dynamic service offering,” he said.


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