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Vision Super pushes sustainable investment and low fees in new campaign

Managing money for your retirement via low-carbon investments and low client fees supported with a ‘relax & retire happy’ message drives Vision Super’s newest campaign.

‘There’s a lot to love’, created by Melbourne’s The Fuel Agency, features a pop-up book paper family enjoying outdoor pursuits such as kite flying and barbecuing while the voiceover sells Vision Super’s sustainable investment options, low fees and ease of use.

Sean Ellis, general manager of Vision Super, said: “Vision Super has been a community-focused fund since 1947; we know super inside out. And as an industry fund, we’re only here for the benefit of our members, and with the help of Fuel’s ‘There’s a lot to love’ campaign, we are planning to welcome many more.”

Fuel’s CEO Tim Kidman added: “Many people don’t want to think about their super; it can be confusing, confronting and something they don’t want to worry about. Vision’s low cost, direct option, eliminates the worry and confusion – so the campaign messaging gets straight to the point. You can switch in seconds, save money on fees, and ultimately retire happier.”

“We wanted the creative to reflect that warm, welcoming and personal experience you get as a Vision Super member, whilst getting straight to the point; stop wasting your money on high fees,” said Ben Growns, creative director at The Fuel Agency.

The campaign has rolled out across press, digital and social media.

  • Client: Vision Super
  • Agency: The Fuel Agency
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