An Australian online shopping site has apologised for using the bush fire crisis to try to build the number of followers for its Facebook page.
Gold Coast-based Sellitonline.com.au promised to donate generators to help those in Tasmania without power – if there were enough likes for its page.
It posted a message saying: “What we need you do do is get everyone of your friends to join sellitonline Facebook page and the more people we get will determine how many generators we donate.”
Source: Screengrab via Condescending Corporate Brand Page on Facebook
The post quickly drew criticism with one poster saying “Don’t manipulate social media for your own benefit”. Another added more bluntly: “Fuck off with your opportunistic marketing trying to take advantage of other people’s tragedy.”
The post has since been removed from the brand’s Facebook page.
A spokesman for Sellitonline told Mumbrella: “We apologise if anyone was offended. We will be making a donation anyway.”