What modern marketers can learn from JWT’s long lost 1974 strategic planning bible

Many young marketers are entering our industry having never been taught the fundamentals or history of marketing. Their knowledge base is over-specialised around digital communication tactics.Some see everything new and shiny as optimal, and everything that came before as the domain of luddites and, god forbid, old people! This has a knock on impact, particularly … Continue reading What modern marketers can learn from JWT’s long lost 1974 strategic planning bible