Woman has face surgically turned upside down in latest ‘epic reminder’ Aldi campaign
People are going to extreme lengths to remind themselves of Aldi’s upcoming sales in the discount supermarket’s latest additions to its ‘epic reminder’ campaign.
The ads, created by BMF, show a woman who has returned from holidays with her face completely flipped, and a man who deliberately chokes himself with an excessively long tie – all in the name of remembering Aldi Special Buys.
The latest spots build on Aldi’s epic reminder campaign, which seeks to promote Aldi’s special weekly discounted products.
In one ad, a woman steps into a colleague’s office only to find her face has been turned upside down.
In another, a man keeps tripping over his floor-length tie and choking himself.
Credits:
- Executive Creative Director: Cam Blackley and Alex Derwin
- Creative Directors: David Fraser and Dantie Van der Merwe
- Designer: Matthew Hughes
- Head of Planning: Hugh Munro
- Planning Executive: Kellie Box
- Managing Director: Steve McArdle
- Group Account Director: Toby Hussey
- Account Director: Sid De
- Account Manager: James Arnold
- Account Executive: Rebecca O’Hanlon, Sammy Hall
- Agency Producers: Jenny Lee-Archer
- Director: James Dive
- Production Company: Scoundrel
- Executive Producer: Kate Gooden
- Executive Producer: Adrian Shapiro
- DoP: Germain McMicking
- Post Production: Blackbird
- Editor: Dan Lee @ The Butchery
- Sound: Rumble Studios
The add where the ladies face has been turned upside down is disturbing I cant even look at it looks like she’s possest by the devil wonder how young children prosess the image
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OMG my 20 month old son freaked out over this ad last night! I didn’t even think of how kids would perceive it! My poor baby, for about 10 minutes after he kept pointing to his forehead with a concerned face
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