Woolies choice of Ricki-Lee Coulter for schools program is ‘odd’ says sexploitation campaigner
Woolworths’ decision to use singer Ricki-Lee Coulter to front its schools program has been called “odd” by anti-sexploitation campaigner Melinda Tankard Reist.
Coulter, who has appeared on the cover of men’s magazines Maxim and Ralph, was signed up by Woolies as brand ambassador of its Earn and Learn program earlier this week.
Tankard Reist told Mumbrella: “Given her photo shoots for Maxim and Ralph, Woolworth’s choice of Ricki-Lee Coulter to promote a program for children does seem odd. However, given that supermarkets like Woolworths stock and sell lad’s mags, and other adult brands including Playboy products, often positioned at children’s eye level, perhaps it is no great surprise.”
Tankard Reist is to speak about the sexualisation of children in advertising at Mumbrella360 in June.
Woolworths had not responded to Mumbrella’s questions at press time.
Odd-I think the decision is bizarre. Even stranger than having the Vicar of Dibley front fly buys…..
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Amuses me MTR uses the worst of the worst images on her own site to garner attention.
I call it the Outrage Industry, and often wonder what they would all do with themselves if their campaign for censorship actually succeeded.
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MTR, please be quiet. Your incessant complaining is boring. I’m not a woman, but I could bet that nearly every other woman on this site agrees with me.
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Even by MTR standards this is an extremely long bow to draw.
Can I be contacted by Mumbrella for formal comment on abstruse syllogisms, too?
Sod it. Here’s one:
AdGrunt Press Release – for immediate release, 8 May 2012.
AUSTRALIAN BEACH CULTURE PROMOTES PORN, FETISH, PAEDOPHILIA AND RISKY BEHAVIOUR
AdGrunt, founder of Collective Gout exposes filth and depravity, literally on our shores.
AdGrunt, self-appointed moral guardian, wowser and spokesperson for Collective Gout, today launched a campaign to ban people from visiting the beach.
“It’s a sea of sand, flesh, bodies and naked children. It’s disgusts me to the core” said AdGrunt today.
“There are men in tight pants that barely cover their tiny genitals. As well as women with enormous knockers and a fine booty, wearing clothing called a “bikini” that is smaller than a knickers and bra. Some don’t even bother with the top.” he noted as he emerged from another telephoto fact-finding mission to a beach, sporting a lazy lob-on.
“I noticed that there are small children naked, cavorting around in the water in full view of adults who could be paedophiles and perverts. Or their parents. If they weren’t perverts before, then they will be once they’ve seen those bikini things and budgie-smugglers. Will no-one think of the children?” as he uploaded his findings to a special Gallery on his Collective Gout site.
Collective Gout proposes banning beaches until a full return to Victorian values are legislated. AdGrunt says this is clearly the best course of action. Collective Gout has taken research out of context, mashed it with some unfounded opinion and swirled in a bit of obscure agenda-driven wowserism to give media outlets a feeding frenzy of self-righteousness to support this.
Collective Gout proposes:
Ban surf-lifesavers and their provocative uniform. Make full body bathing suits, bathing carriages, segregated bathing and no smiling a legal requirement across Australia and the whole of the world, possibly the universe. Or they could wear welder’s masks if they’ve been approved by our porn-protection sub-committee.
“It’s what He would have wanted. I know, as we speak regularly.” assures AdGrunt, loosely alluding to some divine moral support for his plan, before denying any actual religious leanings.
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AdGrunt – ever considered a career editing the Herald Sun or Daily Telegraph?
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hahahahaha…. LOL…. ROFL…. and other such Gen Y terms. Good on yas Ad Grunt. That’s made my day and thank you very much for drawing attention to the MTR bandwagon – I’ll jump on anything that’s got a girl on it that may have potential sexual overtones.
Interestingly enough Axl to Grind – The Sun in the UK in the 80’s had the largest number of sub editors with Double First degrees – mainly Oxbridge – on their staff. Who better to be able to put in four words the summation of a short story – See Freddie ate my hamster and other such classics!
Cheers again Ad Grunt….. heads off muttering to self…”still not sure about this RLC person anyway – how can she be Seal’s mentor???”…. Oh!
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I doubt the kids have seen her lad mag pics. It IS possible for an artist/celeb/product to appeal to different audiences with different messages.
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Collective Gout, love it
Thanks for the lulz Mr Grunt
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I can’t wait to hear the details of Collective Shout’s new Scarlet Letter Initiative to deal with women like Ricki-Lee who dare to show their faces in public – and *GASP* around children – after besmirching themselves by… well… behaving in any manner which Collective Shout finds offensive, I guess.
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Do children read Maxim and Ralph? Is someone projecting?
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BUT there doesn’t seem to be a problem when sportsmen with dodgy pasts are used as figureheads . . .
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Children have access to the Maxim & Ralph related images via net, FB and Twitter. Even when monitored by parents, a simple image search on google is going to give you some hefty results. She is no longer a suitable direct market channel for “kids”. Nothing personal, its an odd choice. A really odd choice for this campaign by Woolies.
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So Jenna,
The problem is inherent to wanton family Internet access rather than RLC herself.
Typing Rikki-Lee into Google is the least of a parent’s worries then.
And don’t try and lead this to mandatory filtering either.
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Jenna, by that logic pretty much every pop act on the planet is unsuitable to market to children. There are many cases of artists, singers, actors who do material targeted at adults, and different material targeted at kids.
If Woolies was using the Maxim images to market to children, then yes that might be problem. Not the case.
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