WWF teams up with Ben Lee in latest video clip

WWF has teamed up with Australian musician Ben Lee in his latest music video clip to highlight the effects of climate change.

The clip, created by Leo Burnett,  follows the emotional story of a monkey returning to earth after 65 years in space and seeing the destruction of his planet.

The track, Song for the Divine Mother of the Universe, is from Lee’s album The Rebirth of Venus.

At the end of the clip the message “It’s not our planet. It’s our home” appears, followed by a WWF logo.

Leo Burnett was behind the creation of “Earth Hour” for WWF, the annual event where cities around the world are asked to turn off their lights for an hour. Launched in Australia, the event this year reached 128 countries.

Lee was a brand ambassador for the Earth Hour campaign last year.

Meanwhile, last year Sydney ad agency Colman Rasic Carrasco created a music video for The Killers track Goodnight, Travel Well as part of its work with MTV against human trafficking.

The project also involved UNICEF and USAID, and highlighted the hidden cost of sexual exploitation.

The four minute video was given a global premiere on MTV.


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