News

XXXX GOLD launches iBeacon equipped hats for Ashes cricket fans

XXXX GOLD has created a “tech enabled Goldie” hat which offers fans rewards for connecting with two or more friends also wearing a ‘Goldie’ hat.

Created by the XXXX GOLD team, The hat, which aims to promote the upcoming Ashes Series, has an iBeacon stitched inside the hat which “detects other Goldies close by through the XXXX GOLD App”.

XXXX GOLD’s special offer

The iBeacon equipped hats are available in specially marked cases of  XXXX GOLD and drinkers have to pair the beacon using the downloadable app.

XXXX GOLD app also includes special offers, however there are none were currently available when Mumbrella tested the service.

When Goldie hat wearers connect with two or more Goldie wearing friends, they have a chance to win a share of 600 cricket-related prizes.

Richard Knight, XXXX GOLD marketing manager, said in a statement: “Launching the Goldie is all about giving Aussies more joy in coming together over cricket this summer.

“Whether you’re playing cricket with your mates in the backyard or sitting in the stands – the Goldie is going to take the experience to the next level.”

In 2005 GPY&R and Fosters Brewing Company created the ‘Talking Boony’ a talking figure based on cricket legend David Boon, commentate the cricket.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing