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Thought Leadership Series | Brand Management Masterclass

This half-day, masterclass is suitable for any manager who wants to learn how to better manage brands. The session takes a very practical viewpoint and examines all the key challenges of being a brand manager and use recent business examples to illustrate how to avoid the typical pitfalls of bad brand management and succeed in protecting and growing brand equity.

On completion of this masterclass participants will:
> Understand the concept of brand equity and its centrality to modern marketing
> Appreciate the dangers of sales promotion and commodification
> Successfully position or reposition a brand
> Understand the importance of brand architecture
> Use brand strategy to energise marketing tactics

The strength of this workshop is that it offers attendees to learn about the latest developments in branding from one of the world’s most acknowledged experts on the topic, Professor Mark Ritson and use those learnings to improve their skill-set and the fortunes of the brands under their control.

When

7th September 2016 08:30 am
To 7th September 2016 12:30 pm

Where

Cliftons Sydney
13, 60 Margaret St
Sydney, NSW 2000