AMY BROADFOOT – CONTENT STRATEGIST
Experienced with the following approaches to content strategies:
– Inbound (user journey, persona and content mapping)
– Content destinations / custom publishing using the Hub, Hero and Hygiene model
– SEO content
– Developing Content Pillars (for social and editorial content)
– Strategic use of ecosystem of PPC, SMO and SEO
Amy is passionate about marrying data insights with Australia’s leading creative minds.
Her credentials hail from: global creative agency AnalogFolk, Australia’s largest search agency Columbus where she was the National Content Director, and specialist content agency, Infinity Squared (Bondi Hipsters, Beached As).
During her career she has led content strategies for large projects on prestigious client accounts including Citibank, Vice, TEDx Perth, iiNet, Hotel Club, Murdoch University, Tourism Western Australia, Lion Nathan, David Jones, Canon, Jameson, Stan, McDonalds and most recently Junkee Media.
Sydney and Melbourne 2015Interested?
hello@amybroadfoot.com
