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Media Release Writing

Learn how to master the skill of the perfect press release for your business. As part of this 2.5 hour workshop, you’ll learn how to craft your press release and create and engaging news angle for your business. You’ll also learn how to pitch your release to journalists once you are finished guaranteeing you the best result. Perhaps you’ve tried to write a press release but not had it published, or you’re a PR professional or corporate looking to improve your writing skills. You’ll learn from a former Herald Sun journalist and founder of Media Institute who’s read thousands of press releases about what works and what doesn’t. You’ll have learnt the skills to write your own media release by the end of this masterclass.

What we will cover:

– How to structure a media release
– How to create interesting news angles that journalists love
– Effectively pitching your media release to journalists
– Crafting punchy quotes and killer headlines

REGISTER HERE: http://www.collectivecamp.us/class/media-release-writing-workshop

When

31st August 2016 06:00 pm
To 31st August 2016 08:30 pm

Where

Collective Campus
Level 1 20 Queen Street
Melbourne 3000