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Feed vs. Read

This is a breakfast presentation of a new study by Nielsen and mobile ad leader Kargo proving that mobile ads appearing in news articles are more effective than ads in social streams. Among the reasons — 1) mobile ads in editorial environments are visible longer and 2) consumers remember them more quickly than ads in social feeds. Join Robert Leach and Peter Birch of Kargo for insights and breakfast bites. http://www.kargo.com

When

28th March 2017 08:00 am
To 28th March 2017 09:00 am

Where

Paramount Pictures Studio Building
80 Commonwealth Street
Surry Hills