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Content Strategy Workshop – Sydney

This one-day practical and interactive workshop will focus on developing and documenting a content strategy with defined business outcomes, and ensure you have the foundations in place to create consistently great content.

​You will learn how to:
– Define strategic content goals and create buyer personas
– Explore the customer journey and develop content for every step of that journey
– Streamline the process of planning, creation, publishing and governance of digital content
– Create your content marketing Mission Statement
– Work with editorial calendars to deliver consistently relevant and compelling content
– Achieve stakeholder and management support for the ongoing strategy
– Establish clear and measurable KPIs tied to business outcomes

Learn more: http://www.dreampages.com.au/content-strategy-workshop.html

Previous workshops have been attended by companies like CommSec, OzForex, RMIT University, Media Access Australia, ME Bank, Commonwealth Bank of Australia, GE Healthcare, NRMA Motoring & Services, Colonial First State, Westpac, Virgin Australia, Suncorp, Gareth Morgan Investments, Macquarie University, Telstra Media, Merrylands RSL Club, and Bureau of Meteorology​.

When

19th October 2017 09:00 am
To 19th October 2017 05:00 pm

Where

Karstens Sydney
Level 1, 111 Harrington Street
Sydney 2000