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The Rise of the Machines: AI in Marketing | Sydney Event | 23 August

https://www.interactiveminds.com/events/details/interactive-minds-sydney-presents-the-rise-of-the-machines-ai-in-marketing#/

Wednesday 23 August | 8.00am – 10.30am | WeWork George Street

According to many experts, Artificial Intelligence (AI) has the potential to be the most revolutionary technology since computing itself – and marketing is first in line for disruption. So should we be excited, or should we be panicking?

At this event we’ll be exploring the world of AI; how you can use it to provide better insights on your current customers, more detailed analysis on campaigns and to identify prospective customers.

You will also find out how other companies are preparing to implement artificial intelligence to improve their current workflow and gain insights that you need to know now to stay up to date with this important marketing development.

Key takeaways:
• Discuss what AI means for you, and how can it make or break your business
• Discover what the future of AI holds
• Understand how to leverage the opportunities and avoid the threats of AI
• Learn all about bots – how and why should you be using them

Speakers

Michelle Zamora, Head of Marketing, IBM Watson

Michelle Zamora is a data driven senior marketing leader and business strategist, with over 20 years experience in marketing, sales, analytics and leadership, and passionate about customer experience, creativity, data and technology.
Michelle’s recent leadership of the IBM cognitive couture campaign resulted in awards including Cannes Lions Innovation nomination, APAC Silver Effie and an award from Mumbrella.

Noor Hammad, Head of Product Marketing, Stackla

Noor has spent a decade at the intersection of marketing and technology and as Head of Product Marketing and works with Stackla’s design team to turn emerging technologies such as machine learning towards solving key content marketing challenges.

Ben Leane, Group Manager, Avanade

Ben helps to manage the Software Engineering business at Avanade Australia, a team of talented technologists who bring IT solutions to life for customers. He has 17 years experience in the industry and now focuses on developing skills in emerging technologies such as artificial intelligence, automation and virtual reality.

***Early bird tickets available until 11 August – book now***

https://www.interactiveminds.com/events/details/interactive-minds-sydney-presents-the-rise-of-the-machines-ai-in-marketing#/

When

23rd August 2017 08:00 am
To 23rd August 2017 10:30 am

Where

WeWork
L13, 333 George Street
Sydney 2000

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