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Prototyping Crash Course

https://www.collectivecampus.com.au/listing/prototyping-crash-course

“Ideas are a commodity. Execution of them is not.” – Michael Dell

This crash course is for corporate innovation managers and teams who are looking to learn how to quickly, cheaply and effectively turn ideas into reality by learning how to build prototypes, acquire customers to perform testing and determine whether assumptions underpinning an idea are true or false.

There are countless idea challenges being run by large organisations these days but one thing we hear all the time from corporates is “we don’t have a pathway to help people turn their ideas into reality” or “ideas are easy, implementation is hard and expensive”.

The longer you run such challenges without taking next steps, the more likely employees are to become disgruntled and lose faith in your organisation’s innovation initiatives.

But how can we turn ideas into reality fast?

In today’s increasingly volatile, uncertain and ambiguous business and technology environment, we can no longer afford to take big bets on what we think customers want.

In today’s environment, it’s the corporate innovation teams that learn what customers actually want faster than anyone else that have a serious competitive advantage and in order to get this advantage we need to empower our people to become more adept at placing lots of small bets quickly to determine where the greatest opportunities lie.

Over one day you’ll gain exposure to and learn how to use different prototyping tools, how to profile and target the right customer segments and get your prototypes in their hands, how to define metrics of success and ultimately, measure the results of your prototyping efforts to determine next steps (go or no go?!).

When

13th October 2017 09:00 am
To 1st January 1970 05:00 pm

Where

Collective Campus
Level 1, 20 Queen Street
Melbourne 3000