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UX and the Customer Journey

UX and the Customer Journey
Wednesday, September 20 | 8.00am – 10.00am | WeWork George Street

Buy tickets now http://bit.ly/2xSzmhS

It is no longer enough for marketers to simply target their audience. It is well accepted that the better you know your customers, the bigger competitive edge you can build and the more value you can create for them.

With this customer-centric shift in mind, the implementation of user experience (UX) techniques to enable fast and efficient customer decisions, is no longer a nice to have but is now extremely vital.

Our speakers will share their experience in creating UX focused customer journeys to achieve digital marketing results.

Key takeaways:

– How to use data to guide user experience design

– Best practice user experience in 2017

– Examples and lessons from customer journey mapping

– How to focus on the right points in the customer journey and create real value

– Mobile UX design principles

Join us to look beyond the buzz words to understand how you can better leverage customer knowledge.

Our Speakers

David Pope, UX Designer, Commonwealth Bank

Henry Cho, Head of Mobile User Experience & AI, Upwire

Ryan Hoffmann, Senior UX Designer, Hotels Combined

Christopher Marklew, UX/UI Head of Design at Salmat

Chris will be holding a special Q&A with our speakers before we open to the audience for questions.

http://bit.ly/2xSzmhS

When

20th September 2017 08:00 am
To 20th September 2017 10:00 am

Where

WeWork
L13, 333 George Street
Sydney 2000