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NETWORX RBISBANE: B2B Customer Lifecycle – Strategies for long-term engagement and loyalty

Our focus this month is on B2B marketing, what should be guiding your strategy for FY17/18. Marketing to another business differs from attracting end consumers, in this session we’ll consider what is most important when your products and services are developed for another business.

The discussion will cover which tools and techniques best support a B2B marketeer, driving measurable outcomes. There’ll be a focus on the use of digital marketing techniques such as marketing automation, email and content to support a longer sales cycle for B2B engagements. We’ll consider which tactics support increasing awareness through to tracking conversion, and how you can shape your approach to support long-term engagements and loyalty.

THIS SESSION IS IDEAL FOR:
– Marketing and sales professionals working in B2B companies
– Professional services marketing specialists
– People responsible for managing B2B leads from awareness to conversion to loyalty

PANEL FACILITATOR:
Panel Facilitator: Panel Facilitator: Laura Campbell, Director, Deloitte Digital
LinkedIn: http://au.linkedin.com/in/lauraangelacampbell

EVENT DETAILS:
B2B Customer Lifecycle – strategies for long-term engagement and loyalty
Wednesday, 25 October 2017
6.00pm – 8.00pm Networking + Panel Discussion
Up on Constance, 20 Constance Street, Fortitude Valley 4006

Get tickets at http://bit.ly/nxbris1017

To view the 2017 calendar, check out http://bit.ly/nxbris2017

When

25th October 2017 06:00 pm
To 25th October 2017 08:00 pm

Where

Up on Constance
20 Constance Street
Fortitude Valley 4006