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Lunch & Launch : Writing for the Web

Want to know how to write for the web? Not sure where to get started? In this lunch session, you’ll be taken through the ins and outs of writing effective web copy that engages and converts!

In this lunchtime sessions, we’ll cover:

The AIDA theory
The Inverted Pyramid theory
Technical tips and tricks to remember, including
Writing with SEO in mind
Headings and structure for digital content
Web Accessibility compliance (content for people of all abilities)

…along with pitfalls to avoid!

You’ll walk away with useful tricks and tools to apply next time you’re writing for the web – and have confidence what you write will appeal to your audience.

RSVP on the Academy Xi website: http://bit.ly/2xtsZ4F

When

23rd November 2017 12:00 pm
To 23rd November 2017 01:00 pm

Where

Academy Xi
Level 3, 45 Exhibition st
Melbourne 3000

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