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Media Skills: Selling Your Story

http://www.aftrs.edu.au/short-courses/media-training-intensive/J507

Making the news for the right reasons!

The media is hungry for great stories and if you know how to approach and win them over, they will share your story with the people you want to hear it.

In this hands-on, interactive one day workshop, you’ll learn how to find your newsworthy angles, the tips and tricks of pitching your story to the media and practice the skills needed to tell your story in concise, compelling and engaging way.

WHAT YOU WILL LEARN ABOUT

What journalists and audiences want from you

Working the news cycle

Understanding Story Formats

Developing positive media relationships

Identifying your key stakeholders and their level of influence

Coming up with newsworthy angles, messages and quotes

Creating a game plan and pitching your story.

ABOUT THE COURSE LECTURER: ANN BUCHNER

Ann Buchner is an award-winning senior journalist, documentary producer and corporate media strategist with over 25 years experience in the Australian media industry. She has tertiary qualifications in Environmental Science and adult learning, training and assessment principals with a Certificate IV in Training Assessment and Education. Ann is regularly engaged as a corporate media and communication strategist and media trainer for many of Australia major corporations, State and Federal Government departments and professional organizations

Have any questions? Please get in touch: open@aftrs.edu.au or 1300 065 281

This course can also be delivered as a tailored course for small groups, so that content can be tailored towards individual company’s needs.

Please get in touch with us on 1300 065281 to book.

When

30th November 2017 09:00 am
To 30th November 2017 05:00 pm

Where

Australian Film Television and Radio School
Building 130, The Entertainment Quater
Moore Park NSW 2021