Michael Farmer – From Madison Avenue Manslaughter to a much needed Makeover
Award winning author of Madison Avenue Manslaughter and TrinityP3’s USA Chairman, Michael Farmer is coming to Sydney and we have organised a time in his busy schedule to share with you his unique insights to the world of advertising and what lies ahead.
With an MBA from Harvard Business School and was formerly a Director of Bain & Company, the strategy consulting firm, Michael provides a gripping analysis of advertising agencies and their deteriorating situation.
He will give his up-to-date views on the advertising business, which was once one of the most high-status, fulfilling and glamorous of industries and today has become a grim sweatshop for the people who do the work.
He will describe the key trends that have weakened agencies during recent years — and outlines the steps that senior agency executives need to take to restore health to their organizations.
* Attendees will receive a complimentary copy of the TrinityP3 Top 50 Marketing Management Posts for 2017. Hot off the presses.
When
5th December 2017 02:00 pmTo 5th November 2017 05:00 pm
Where
SMC Conference & Function CentreDoric Room, 66 Goulburn Street
Sydney 2000
