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Market Research Trends for Today, Tomorrow & the Day After Tomorrow

Direction First Insights Activation Week:
Market Research Trends for Today, Tomorrow & the Day After Tomorrow

What is buzzing in marketing research? Which trends are being leveraged and
taken forward? What’s on the research buyers’ and users’ road map and what is
their vision for the future?

We mapped the key trends and evolutions using McKinsey’s strategic 3-­horizon
framework: (1) what do corporate research professionals see as things they need
to act upon today, (2) what are the aspects they are working on to be ready for
tomorrow and (3) what are the key elements on their radar for the day after
tomorrow.

The ideal seems to be a blending of quick validation and deep understanding, this session will paint a path towards achieving the insights nirvana, true always-­on ‘fusion research’. While we will also talk about a future where researchers make use of Artificial Intelligence and Virtual Reality to get to the best insights and to generate maximum business impact.

Lunch will be provided.

For more information and to register please contact Susan Croston susan@directionfirst.com.au or call 0418 196 006

When

21st November 2017 12:00 pm
To 1st January 1970 02:00 pm

Where

Pullman Hotel
61 Macquarie St
Sydney