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The Digitisation of Consumer Connection Programs

Direction First Insights Activation Week:
The Digitisation of Consumer Connection Programs

Many of us, as marketers and consumer insights specialists live in a bubble. We
can easily become victims of our own unconscious biases, allowing us to assume
that the world we know is the world that everyone knows, despite the fact we
know this isn’t true.

If we can better see things from our consumer’s perspective, we can better
understand how we can make a meaningful difference to that consumer’s world.
Consumer understanding can be enhanced by engaging with ‘Consumer Safaris’ – going out and speaking to real people in everyday scenarios. It could also include an observational experience to balance practicalities with the benefits of a habitual exercise.

In this session, we will explore how we can digitalise this experience; allowing us to engage with more consumers for longer. Supplementing the work being done, when we go out to see what is happening in the suburbs of Sydney, or in regional Australia.

A shared, digital experience can transform the individual ‘consumer connect’ into an opportunity for team learning and engagement, culminating in definite action for the business.

Lunch will be provided.

For more information and to register please contact Susan Croston susan@directionfirst.com.au or call 0418 196 006

When

22nd November 2017 12:00 pm
To 1st January 1970 02:00 pm

Where

Pullman Hotel
61 Macquarie St
Sydney

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