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Managing content in a digital transformation

In today’s competitive age, it’s become essential for businesses to embrace digital technologies if they expect to stay ahead of the pack. Undertaking a digital transformation is no small feat, however, and your organisation will likely have its hands full as it juggles all the moving parts. One such component that requires special consideration is your content management.

But I can just repurpose my existing content, can’t I?

Not necessarily. A digital transformation is a complete refresh of your brand’s online presence, and as such, your content needs to be refreshed along with it. This is where having a digital content strategy is pivotal to ensure a successful transformation with minimal disruption to your content production.

In this lunchtime session with Academy Xi, you’ll learn how a digital strategy can lay the foundations for your digital transformation and prepare you for its ongoing maintenance.

Is this event for me?
This event is tailored to digital managers, content marketers, digital strategists, UX design professionals, and others looking to understand the importance of effective content management during a digital transformation. If this sounds like you, it’ll be the perfect fit.

Key event takeaways
Managing content in a digital transformation takes an in-depth look at what’s involved when migrating your business into the digital landscape. The goal of this event is to illustrate the role content plays in this process.”. It will cover:

The main phases of a web transformation project
How to undertake a content audit
Identifying what existing content to keep, repurpose or cull
How to manage stakeholder interactions and requests
What skill-sets/teams need to be involved and at which phase
The software and tools required to manage and deliver content for large-scale projects
Performance metrics for ROI and ongoing content optimsation
Governance strategies for short- and long-term content maintenance

RSVP on the Academy Xi website: http://bit.ly/2zYrO1p

When

25th January 2018 06:00 pm
To 25th January 2018 08:00 pm

Where

Academy Xi
Level 3, 45 Exhibition st
Melbourne 3000