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Vanity Metrics: How social is your social media?

When it comes to social media, there’s an overwhelming amount of data available for businesses and professionals to track and analyse. But which metrics are actually worth paying attention to?

Lots of likes and followers can make your social page look big and flashy, sure. But how engaged are these followers with your brand? Are they actually interested in what you have to say or are they simply liking that cute meme of a puppy you posted one time? This is why it’s crucial for Social Media Managers, business owners, Web Developers, and Digital Marketers in general to understand the difference between vanity metrics and actionable metrics.

To cut through the confusion, our social media-obsessed panellists will bust some common myths and misconceptions around vanity metrics to highlight what you should be reporting on. Beyond looking at whether a ‘like’ is a useful metric to measure, our panelists will also share some social media fails they’ve experienced and what we can learn from these mishaps.

You can expect to walk away from this event with a solid understanding of the metrics that matter for different social media platforms, as well how to take your reports to the next level.

Key event takeaways

What are the right metrics for social media platforms such as LinkedIn, Facebook, Twitter, and Instagram?
Likes vs. engagement vs. reach
What are some valuable tools for collecting and analysing metrics
Tactics for boosting your metrics such as influencers, tagging, and SEO
Which metrics lead to success – ie reach, conversions, new followers, email subscriptions etc?
How important are followers when reach is often controlled by advertising spend?
How metrics have evolved over time
Reporting to managers making them understand key metrics
Social media metric fails: our panellists share some funny examples of people reporting on the wrong metrics

RSVP on the Academy Xi website: http://bit.ly/2Bgcjn1

When

10th January 2018 06:00 pm
To 10th January 2018 08:00 pm

Where

Academy Xi
Level 3, 45 Exhibition st
Melbourne 3000