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What’s Next: Marketing in 2018

Find out what other marketers are focused on and how to priorities the exciting possibilities ahead. Our speakers will explain what’s going to change, how to be ready and the ways in which new technologies and opportunities will impact productivity and efficiency.

Our speakers will cover:
– How marketers are using artificial intelligence
– How to keep digital disruption front of mind
– What you need to think about in data, automation and reaching your customer

Speakers:
Michelle Zamora, Head of Marketing, IBM Watson
Michelle will share how the role of the CMO is transforming, and with it, the areas marketers should prioritise in 2018 as part of their development plan. Hear out how machine learning and artificial intelligence are fundamental to creating more insightful leaders and marketing professionals.

Chris Rozic
Chris will discuss how to prepare to be data driven for the year ahead so that you can leverage opportunities. Pre-frame your year by thinking about your data ecosystem, data collection, transformation and storage and how it leads to activation.

JP Syriatowicz, CEO, Squiz
JP will talk about the importance of having a planned approach for disruption and how you can be sure you on the right path. He’ll also discuss how marketers can leverage automation to be more efficient in the year ahead.

Register at https://www.interactiveminds.com/events/details/interactive-minds-brisbane-presents-whats-next-marketing-in-2018/

When

7th February 2018 08:00 am
To 7th February 2018 10:30 am

Where

Fishburners Australia
3/155 Queen Street
Brisbane 4000