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What’s Next: Marketing in 2018

Find out what other marketers are focused on and how to priorities the exciting possibilities ahead. Our speakers will explain what’s going to change, how to be ready and the ways in which new technologies and opportunities will impact productivity and efficiency.

Our speakers will cover:
– How marketers are using artificial intelligence
– How to keep digital disruption front of mind
– What you need to think about in data, automation and reaching your customer

Speakers:
Michelle Zamora, Head of Marketing, IBM Watson
Michelle will share how the role of the CMO is transforming, and with it, the areas marketers should prioritise in 2018 as part of their development plan. Hear out how machine learning and artificial intelligence are fundamental to creating more insightful leaders and marketing professionals.

Kim Anderson, Head of Innovation Strategy, Pipeline, Experiments & Incubation, NAB Labs
Kim will share her perspective on three things that marketers need to be looking out for in 2018. Plus hear recent examples of how NAB Labs is implementing new technologies and methods across different industries and audiences.

JP Syriatowicz, CEO, Squiz
JP will talk about the importance of having a planned approach for disruption and how you can be sure you on the right path. He’ll also discuss how marketers can leverage automation to be more efficient in the year ahead.

Register at: https://www.interactiveminds.com/events/details/interactive-minds-melbourne-presents-whats-next-marketing-in-2018#/

When

14th February 2018 08:00 am
To 14th February 2018 10:30 am

Where

TBC
To be confirmed
Melbourne