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Masterclass: Managing Content in a Digital Transformation

In today’s competitive age, for businesses to stay ahead of the pack, it’s essential they embrace digital technologies. However, undertaking a digital transformation is no small feat and your organisation will likely have its hands full as it juggles all the moving parts. One such component that requires special consideration is your content management.

But I can just repurpose my existing content, can’t I?

Well, not necessarily. A digital transformation is a complete refresh of your brand’s online presence, and as such, your content needs to be refreshed along with it. This is where having a digital content strategy is pivotal to ensure a successful transformation with minimal disruption to your content production.

In Managing Content in a Digital Transformation, you’ll learn how a digital strategy can set you up for a successful, user-centric brand presence – and its ongoing maintenance.

You’ll also explore the following:

The phrases required to service a web transformation project
How to do a content audit
How to identify content you’ll keep or repurpose
How to create a site that meets users’ needs
The software and tools used to deliver a large project
What metrics to measure to get the best return on investment (ROI) and for ongoing growth
Tools and templates to support your digital transformation

RSVP on the Academy Xi website: http://bit.ly/2C09dPV

When

27th February 2018 12:00 pm
To 27th February 2018 01:00 pm

Where

Academy Xi
Level 3, 45 Exhibition st
Melbourne 3000