Bloggers Brunch 2018
Kids Business Communications will kick off their signature series of events, the Bloggers BrunchTM with the first event of the year to be held in Sydney on Friday 4th May.
Now in its 8th consecutive year, the Bloggers BrunchTM is a live and vibrant interactive event where ‘Mum’ influencers and brands meet and mingle. Not your average expo and more than your standard influencer outreach campaign, this event has hosted 180 household brands to date and provided a proven way to ignite word of mouth, both online and offline, with an esteemed network of women with over 2 Million connections combined – greater reach than TV.
This event will welcome returning partners: Nintendo, RYOBI, Mustela, Smash, Medela Australia, Caruso’s Natural Health, Goodstart, Marathon Foods and Chef Direct. Kids Business Communications is also proud to announce first-time brand exhibitors to the Bloggers BrunchTM; global toy powerhouse Spin Master – brand custodian of leading brands Paw Patrol and Hatchimals, household favourite VAX, and Catch Group’s new fashion retailer Pumpkin Patch.
Given mums are largely in charge of $132B of household spending, how brands market to this generation of mums will shape their success. Of the 2000 Aussie mums participating in the ‘Billion Dollar Mum’ survey, 97% rate brand ‘experiences’ as the most influential medium driving them to purchase. At the Bloggers BrunchTM these selected brands will leverage face-to-face conversations with product sampling, brand activations, immediate influencer connections and social mentions to get the most results from one campaign and build the foundation for long term relationships and brand advocacy with more mums.
Bloggers BrunchTM Founder and Kids Business Communications Managing Director Christie Nicholas said; “The Bloggers Brunch is committed to facilitating long lasting, collaborative relationships that produce exceptional outcomes for the brand, the influencer and their audience. We are very grateful for the support the event continues to receive year after year and we’re turning up the dial with a bigger venue, an extra event and more product experiences.”
Returning for their fourth Bloggers Brunch in 2018, Australian brand Smash said “For us, it is an annual event. We would not miss it – it’s part of our calendar. The momentum is completely electric and something every brand needs to experience. There’s really no other opportunity out there quite like it”.
The Bloggers BrunchTM events are held annually throughout Australia in Sydney, Brisbane and Melbourne. To exhibit please contact Kids Business Communications.
Kids Business Communications is Australia’s leading agency exclusively focused on connecting brand with mums via PR and Marketing to Mum initiatives.
For more information about the Bloggers BrunchTM, or the Billion Dollar Mum research please contact info@kidsbusiness.com.au. P: 03 9598 9128. https://kidsbusiness.com.au/
When
4th May 2018To 4th May 2018
Where
NRNR
Sydney
