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Traditional + Digital: Getting the Right Mix

In recent times, traditional media has struggled to get the buy-in it once had – with marketers finding it hard to justify spending on media where it can be difficult to measure outcomes and target very niche sets of potentials customers.

However, with advances in technology and continual shifts in the complex customer journey, some marketers are turning back to incorporating traditional media in their mix in order to generate cut-through and create a point of difference in our ever cluttered online environment.

At this event, we look to uncover how traditional and digital media can work together to cater to the full customer journey and form the ultimate marketing plan.

REGISTER YOUR PLACE: https://www.interactiveminds.com/events/details/interactive-minds-sydney-presents-traditional-digital-getting-the-right-mix#/

When

30th May 2018 08:00 am
To 30th May 2018 10:00 am

Where

General Assembly
Level 2, 1 Market Street
Sydney 2000

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