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The ABC of XYZ : Understanding media and advertising across generations

We hear a lot about how Millennials, and now Gen Z, have changed the game when it comes to marketing. But is there much evidence to support these claims, and are they really that different from older Australians?

Researchers from the Marketing Scientist Group have developed new research looking at media and advertising consumption for Generations X, Y and Z. It includes findings on social media consumption, influencers, podcasts, voice and other actionable insights to support brand growth.

Limited Tickets available at Eventbrite : https://www.eventbrite.com/e/the-abc-of-xyz-understanding-media-and-advertising-across-generations-tickets-58686933197

When

16th April 2019 06:00 pm
To 16th April 2019 08:00 pm

Where

WeWork
Level 2, 383 George Street
Sydney 2000