27-29 May 2025 | Carriageworks
PROGRAM

FAME:

winning share of mind

FAME:

winning share of mind

Attention is sparse and at a time of rapid technological disruption and flux in Australia's media environment, competition amongst brands vying for share of mind has never been so intense. Given this, you can consider winning share of mind or 'FAME' as the theme of the conference this year. More than ever before creativity is a business imperative, and at Mumbrella360 2025 only the best-in-class local and global talent will take to the stage.

Spanning ten content streams across the two conference days, Mumbrella360 is all about learning directly from the disruptors, futurists, challengers, rulebreakers and master practitioners, as they reveal the keys to brand building and marketing effectiveness. Whether it's balancing the long and the short or the art and the science, make sure you join the entire industry in May for what will be an unforgettable experience.

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Speakers on the lineup

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The streams (and themes) you need to be across...

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MAIN STAGE

Rob Mayhew will tell you exactly what you should be doing if you want your brand to be as big as 'Brat', Oatly's CCO will explain why you need to 'kill' your marketing function, expect lessons from Specsavers on the serious business of humour, plus an array of CMOs will air their challenges and reveal their top tips to maintain relevance and more.

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FAME

Gain invaluable insights and perspectives on how to use neuroscience to quantify mental availability, how to harness community and customer engagement to fuel brand growth, how brands are scaling their influencer marketing strategies, and get the inside track on how Uber built their famous brand platforms in Australia.

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VANGUARD

This stream spotlights the changemakers driving the industry forward. Topics span neurodiversity and unleashing creativity, The Shift 20 Initiative's industry-wide impact on disability representation in media and marketing, and discover the practical strategies to overcome the barriers facing mothers in adland.

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FUTURIST

Topics to be explored in the Futurist stream include how AI is revolutionising traditional production models and content creation, how major brands are leveraging culture for impact, sustainable marketing and everything you need to know to begin your journey, and how to turn dusty historical data into digital gold.

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CHALLENGER

This stream platforms compelling stories and insights with a challenger ethos. You can expect purposeful troublemaking and practical tips on how to (creatively) dismantle industry inequity, as well as discover tangible ways your brand can meaningfully maintain DEI momentum and more.

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BRAND BUILDER

In this stream you'll hear from masters of their craft reveal how they go about brand storytelling in the attention (deficit) economy, you'll learn how to dial up brand marketing at the perfect time, as well as glean insights on how to effectively invest in creative for maximum impact.

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MASTERCLASS

These dedicated 'how to' workshops will teach you how to win the battle for attention in a distracted world, how to master the new world of live commerce, how to win brand fame and drive sales using 'active reach' strategies, tips on how to cultivate the personal reputation you want and more.

Browse the conference program

28 May | Conference Day 1
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29 May | Conference Day 2
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Speakers

Experience a lineup of influential speakers at Mumbrella360, featuring 100+ industry leaders and global visionaries. Watch this space for to see who will be joining the 2025 lineup.

VIEW LINEUP

Why Attend?

With 100+ speakers, including influential global keynotes, and a thriving community of senior marketers, this event is your gateway to unparalleled insights. You'll forge invaluable connections with industry leaders and discover what lies ahead.

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Partners

Participate in a one-of-a-kind experience filled with exceptional chances to spotlight your brand and expertise, engage with attendees and connect directly with industry leaders. To explore the possibilities further, reach out to us today.

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Program

Choose from ten empowering streams exploring  diverse themes, access dedicated masterclasses, and return to the office with game-changing ideas.

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Afterparty

It's not all work and no play. After the first conference day of intense learning, you and the rest of the attendees will head on over to what will be the afterparty of the year.

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Networking Event

Kicking off on the afternoon of 27 May, the dedicated networking event is for those who are keen to build new relationships, talk up their own capabilities and strengthen personal networks.

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M360 Networking Event

Have you heard about Mumbrella360's speed networking afternoon, taking place on 27 May? This event is the perfect curtain-raiser to the conference days if you're looking to bolster your little black book of industry contacts. Whether you're a media sales professional (or agency exec) looking to connect with senior marketers, or even a brand leader seeking to discreetly assess current industry offerings, this is a great opportunity to rub shoulders with key industry players.

There's just one catch. You'll need to purchase an all-access pass to attend. Upon your ticket purchase, you'll be required to set up your networking profile as a priority.

Who will be in the audience?

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Marketers

Mumbrella360 will bring together CMOs and marketing leaders from Australia and New Zealand. This is your chance to hear directly from some of the biggest brand leaders, as they reveal their secret sauce.

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Agencies

Hear from agency leaders across media, creative, digital, social and more. Learn about client-agency market conditions, and all of the challenges and opportunities ahead. Plus, you'll glean unrivalled insights on the creative process.

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Media

Some of the biggest media brands in the world speak at Mumbrella360, providing a platform to discuss a wide array of industry topics when it comes to the global and local developments.

Partners

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Event details

27-29 May 2025 | Carriageworks, Sydney

 

Tuesday, 27 May 2025 - Networking Event

Wednesday, 28 May 2025 - Conference Day 1 & Afterparty

Thursday, 29 May 2025 - Conference Day 2

 

Getting there

245 Wilson Street, Eveleigh NSW 2015

View directions on how to get there.

 

Acknowledgement of Country

We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW. We pay our respects to the people, the cultures and the elders past, present and emerging.