FAME:
winning share of mind
FAME:
winning share of mind
Attention is sparse and at a time of rapid technological disruption and flux in Australia's media environment, competition amongst brands vying for share of mind has never been so intense. Given this, you can consider winning share of mind or 'FAME' as the theme of the conference this year. More than ever before creativity is a business imperative, and at Mumbrella360 2025 only the best-in-class local and global talent will take to the stage.
Spanning ten content streams across the two conference days, Mumbrella360 is all about learning directly from the disruptors, futurists, challengers, rulebreakers and master practitioners, as they reveal the keys to brand building and marketing effectiveness. Whether it's balancing the long and the short or the art and the science, make sure you join the entire industry in May for what will be an unforgettable experience.






John Schoolcraft

John Schoolcraft
Chief Creative Officer, Oatly
In 2012, together with CEO Toni Petersson, John began to turn a 30-year-old maker of oatmilk, Oatly, into a global movement. By eliminating the marketing department and replacing it with the Oatly Department of Mind Control, his team of creatives has created a voice that often questions the role of companies and brands in society and has become instantly recognisable for its consistently inconsistent approach to encouraging people to take small steps in order to upgrade their lives and the sustainability of the planet.

Rob Mayhew

Rob Mayhew
Content Creator
Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 162k followers on TikTok and 128K followers on LinkedIn and is one of the most shared individuals on adland’s Teams chats and work WhatsApp groups. The Drum called Rob “Adland’s favourite social media star”.
Rob has over 20 years’ experience working at top agencies in London and New York.
Rob was crowned Creator of the year in the Business and Finance category in 2023 and the UK’s No.1 Marketing Influencer in the Technology for Marketing Awards 2024.

Avery Akkineni

Avery Akkineni
Chief Marketing Officer, VaynerX
A trailblazer in digital marketing, Avery Akkineni spearheads growth, innovation, and global impact as Chief Marketing Officer of VaynerX, a collection of modern-communication companies founded by Gary Vaynerchuk (@GaryVee). In her seven years at the company, she has redefined what’s possible in digital and growth marketing through a focus on emerging markets and industries. She has launched new companies, expanded VaynerMedia internationally, and has led key Fortune 500 client partnerships including Google, Diageo, Anheuser Busch, and PepsiCo, and many more. Building VaynerMedia APAC from the ground up, Avery scaled the office to 150+ employees across Singapore, Bangkok, Sydney, and Tokyo in just two years. Under her leadership, the region earned Marketing Interactive’s Agency of the Year recognition. In 2021, she founded Vayner3, an innovation consultancy exploring how global brands can enhance their branding through emerging technologies like AI and Web3. Her groundbreaking work earned accolades such as Ad Age’s Web3 Trailblazer, and AI Thought Leader recognition from Business Insider.
Priya Addams Williams
Priya Addams Williams
Shift 20 Initiative Lead, Dylan Alcott Foundation (Moderator)
Priya is the Shift 20 Initiative Lead at the Dylan Alcott Foundation. Prior to joining the DAF, she spent nearly a decade working at some of Australia’s top creative agencies on major brands including ANZ, Netflix, Virgin Australia and Australian Red Cross Lifeblood. She is passionate about creating work that reflects the diversity of Australia’s people, and giving people with disability an opportunity to see themselves represented in advertising.
Nathan Low
Nathan Low
General Manager of Marketing & Insights, Meat & Livestock Australia
Nathan Low has been the General Manager of Marketing and Insights at Meat and Livestock Australia since 2020, the marketing and research body that supports Australia’s Red Meat Industry. Nathan is responsible for brand marketing, business development, nutrition, consumer and market insights, and market information reporting across both domestic and international markets. The most visible of these activities being the Australian Beef and Australian Lamb brand advertising, with a focus on delivering highly creative campaigns that drive real commercial outcomes for the industry’s farmers, brand owners, and exporters.
Nathan is a commercial marketer with a passion for creativity, innovation, customer centricity, consumers, brands, insights, sustainability, and people. His background prior to MLA includes experience across FMCG, Retail, eCommerce, and Manufacturing in organisations such as Unilever, SunRice, Ladbrokes, and Pact Group.
Shaun Briggs
Shaun Briggs
Director of Marketing Planning ANZ, Specsavers
Shaun is the Director of Marketing Planning at Specsavers in ANZ taking overseeing the marketing activity across Australia and New Zealand from the iconic and enduring Should Have Gone To Specsavers campaigns across to hard retail offers. In his remit is the execution of media, creative and PR. He has over 25 years’ experience in marketing, media and advertising.
Uma Oldham
Uma Oldham
Head of Marketing & Media, SBS (Moderator)
Uma Oldham is the Head of Marketing and Media at SBS where she drives marketing strategy and planning for all SBS’s key content. As a passionate DE&I advocate, she was previously the co-chair of SBS Multi, the employee advisory group at SBS focused on multicultural staff, and part of the SBS Inclusion Council, charged with driving policy and initiatives to make SBS a world leader in diversity and inclusion.
She also has extensive experience in marketing, advertising, brand and digital having worked in media agencies in strategy and team leadership roles on clients such as Qantas, Nestle, NewsCorp, Hyundai, Kia, Oxfam, Fairfax and Lion.
Kirsten Hasler
Kirsten Hasler
Chief Marketing Officer, IKEA Australia
With over a decade experience as an IKEA marketer in Australia and Europe, Kirsten Hasler is the brand’s Head of Marketing in Australia and NZ, and one of its most passionate brand ambassadors.
Having spent most of her career in digital marketing roles across web, social media and CRM, she has led several transformation projects including the development of IKEA’s global social media framework and the implementation of advanced CRM for IKEA Family’s loyalty club in Australia.
Kirsten is focused on driving ambitious commercial and brand growth for IKEA and believes that leading both business and people development together drives the best results.
She lives and breathes the IKEA Brand, living in Sydney with her husband and two young children, in a home filled with wonderful IKEA products.
Christine Fung
Christine Fung
Chief Marketing Officer, Goodman Fielder
With over 20 years experience in the fast paced consumer goods industry leading global brands and local start-ups in both Sydney and London, Christine is Goodman Fielder’s CMO and Grocery Business Unit Director.
Goodman Fielder’s mission to use food as a force for good is the drive behind Christine’s passion to make every day food better for everyone.
The streams (and themes) you need to be across...

MAIN STAGE
Rob Mayhew will tell you exactly what you should be doing if you want your brand to be as big as 'Brat', Oatly's CCO will explain why you need to 'kill' your marketing function, expect lessons from Specsavers on the serious business of humour, plus an array of CMOs will air their challenges and reveal their top tips to maintain relevance and more.

FAME
Gain invaluable insights and perspectives on how to use neuroscience to quantify mental availability, how to harness community and customer engagement to fuel brand growth, how brands are scaling their influencer marketing strategies, and get the inside track on how Uber built their famous brand platforms in Australia.

VANGUARD
This stream spotlights the changemakers driving the industry forward. Topics span neurodiversity and unleashing creativity, The Shift 20 Initiative's industry-wide impact on disability representation in media and marketing, and discover the practical strategies to overcome the barriers facing mothers in adland.

FUTURIST
Topics to be explored in the Futurist stream include how AI is revolutionising traditional production models and content creation, how major brands are leveraging culture for impact, sustainable marketing and everything you need to know to begin your journey, and how to turn dusty historical data into digital gold.

CHALLENGER
This stream platforms compelling stories and insights with a challenger ethos. You can expect purposeful troublemaking and practical tips on how to (creatively) dismantle industry inequity, as well as discover tangible ways your brand can meaningfully maintain DEI momentum and more.

BRAND BUILDER
In this stream you'll hear from masters of their craft reveal how they go about brand storytelling in the attention (deficit) economy, you'll learn how to dial up brand marketing at the perfect time, as well as glean insights on how to effectively invest in creative for maximum impact.

MASTERCLASS
These dedicated 'how to' workshops will teach you how to win the battle for attention in a distracted world, how to master the new world of live commerce, how to win brand fame and drive sales using 'active reach' strategies, tips on how to cultivate the personal reputation you want and more.
Browse the conference program

Rob Mayhew
Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 162k followers on TikTok and 128K followers on LinkedIn and is one of the most shared individuals on adland’s Teams chats and work WhatsApp groups. The Drum called Rob “Adland’s favourite social media star”.
Rob has over 20 years’ experience working at top agencies in London and New York.
Rob was crowned Creator of the year in the Business and Finance category in 2023 and the UK’s No.1 Marketing Influencer in the Technology for Marketing Awards 2024.
The world-famous Specsavers brand is renowned with decades of humorous advertising behind them driving growth and engaging audiences across generations. In this rare session, their director of marketing planning ANZ will share the top 5 (probably 5!) learnings from successfully using humour in advertising and marketing.
Attendees will walk away with first-hand insights on:
- How you can nail both purpose and humour
- Why not overlooking the obvious is critical
- Familiarity is your friend
- You don’t have to be serious about serious
- It’s an expedition not a mission
Shaun Briggs
Shaun is the Director of Marketing Planning at Specsavers in ANZ taking overseeing the marketing activity across Australia and New Zealand from the iconic and enduring Should Have Gone To Specsavers campaigns across to hard retail offers. In his remit is the execution of media, creative and PR. He has over 25 years’ experience in marketing, media and advertising.
Join Amplify as they explore how brands can harness worldbuilding strategies to create fandoms, with immersive storytelling that puts audiences at the heart.
Worldbuilding is a tool that film directors and novelists have used for decades to create compelling and engaging environments for ideas, characters and stories to live in. But how can brands also construct these connected worlds, and create storylines and environments to put audiences at the heart of their narratives?
This future-forecasting panel will uncover how top brands, entertainment companies and culture shapers design and craft worlds with audience participation and shareability in mind, helping cement your brand’s wider influence on culture.
Fiona Lenahan
Fiona Lenahan is a passionate and dynamic brand strategist with a global outlook shaped by her experience leading marketing campaigns spanning APAC, EMEA and LATAM. Having worked both agency and client-side, she has held strategy roles at META, Facebook and ASOS, and has worked with iconic brands including McDonald’s, Unilever, Wrigley, the BBC and the Sydney Opera House.
Fiona now leads brand strategy at Canva, an online visual communication and collaboration platform with a mission to empower the world to design. As Global Brand Strategy Director, she is responsible for developing Canva’s consumer marketing and brand strategies, partnering with global marketing and channel leads and creative teams to bring marketing campaigns to life. She is passionate about building brands, customer experiences and product launches that both inspire and influence.
Tony Broderick
Tony Broderick leads Marketing for Netflix in Australia and New Zealand. With 20 years of experience at some of the world’s leading companies in content and culture like Fremantle and Twitter, he’s built campaigns, communities and partnerships for iconic entertainment brands, from global scripted franchises like Stranger Things, Bridgerton, and Squid Game, to unscripted formats like Got Talent and The X Factor. Tony is dedicated to investing in and empowering diverse teams and championing authentic local stories. His favourite recent titles are Adolescence, Apple Cider Vinegar and Running Point.
Jeavon Smith
As Chief Creative Officer at ‘Brand Experience Agency of the Decade’ Amplify, Jeavon is at the forefront of ideas-led thinking. Overseeing the creative output across Amplify’s global offices in London, Sydney, Los Angeles, New York and Paris, Jeavon has helped pioneer the agency’s approach to worldbuilding, a form of brand marketing that solidifies a client’s role in the cultural zeitgeist.
Tim Baggott
Tim Baggott leads creative at Amplify for the Australian region. For over a decade he’s applied a multidisciplinary approach to strategy, campaigns and brand experiences for some of the world’s most respected brands, organisations and personalities, with clients including Google, Nike, PlayStation and Elton John.
Creativity is the lifeblood of our media, marketing and digital industries, yet up until now, we’ve overlooked one of our most powerful sources of innovation - neurodivergent professionals.
If you think the goal is to “attract neurodivergent talent,” think again. While diversity, equity, and inclusion agendas have traditionally focused on equitable hiring, the true opportunity lies in developing the untapped strengths of the neurodivergent talent already in your teams.
Forward-thinking organisations that invest in neurodivergent professionals are leading the way with stronger pipelines of innovation, better decision-making, and cultures that attract top-tier talent. The question is: Will your organisation rise to the challenge, or leave this untapped opportunity on the table?
In this keynote, Clinical Psychologist and Neurodiversity Specialist, Mariane Power, reveals how neurodivergent professionals are uniquely wired for innovation. Blending lived experience story sharing with cutting-edge neuroscience, positive and performance psychology, Mariane challenges traditional approaches to DEI, sharing evidence-based, actionable strategies for creating neuroinclusive workplaces that maximise creativity, while preventing burnout.
Key takeaways include:
- Learn why neurodivergent professionals excel in creative industries and how to leverage their strengths
- Gain practical strategies to create neuroinclusive environments that foster peak performance
- Discover how embracing cognitive diversity drives industry-leading innovation and collaboration
Mariane Power
Mariane Power is a Clinical Psychologist and Neurodiversity Specialist dedicated to advancing the personal and professional capabilities of neurodivergent individuals. With her unique blend of clinical expertise and lived experience as a Neurodivergent professional, Mariane is a sought-after speaker, Executive Coach, and consultant for organisations striving to integrate inclusive work-life design with neuroscience, positive and performance psychology principles, to unlock the potential of diverse teams.
Mariane’s evidence-based approaches help companies not only meet psychosocial safety legislation requirements but also foster neuroinclusive work environments to unlock the full potential of diverse teams, and her work has been trusted by organisations including Microsoft, Australian Institute of Sport, Unmind, Hollards Insurance, Singularity University, and NSW Education.
Recognised as a World Class Education Top Innovator by Uplink and Deloitte Global, Mariane is the author of The IMPACT Mindset Theory and creator of the IMPACT Framework. As the host of Classroom 5.0, a podcast exploring the future of work, learning, and leadership, Mariane continues to shape conversations on building communities and workplaces that leverage cognitive diversity to drive sustainable innovation for impact.
Sustainability isn’t a trend—it’s the future of marketing. But between myths about cost, changing regulations, and fear of greenwashing backlash, where do you even start? This session cuts through the confusion with a practical guide for agencies, brands, and platforms to take real action. We’ll bust common misconceptions, demystify Aussie greenwashing laws, and explore how AI, data, and partnerships can help drive impact (without draining budgets).
No matter your role—creative, strategist, media buyer, or brand leader—you’ll leave with clear, actionable steps to make sustainability part of your marketing strategy. The industry is shifting – stay relevant and future-proof your brand. Are you ready to lead the change?

Leslie Beckman
Leslie is a dynamic force in driving corporate profitability through the fusion of marketing and sustainability. With a knack for systems-thinking, Leslie leads sustainable initiatives that break the mould, optimising everything from sales to product development, all the way to the bottom line.
Harnessing 25 years’ experience, Leslie has propelled businesses to success, from local startups to billion-dollar corporations. Her global journey has taken her to postings across the U.S., Australia, Singapore, China, and Indonesia, where she’s left an indelible mark on industries spanning software, non-profit, and consumer electronics. Drawing from this diverse background, Leslie brings a treasure trove of practical yet inspiring insights to the table.
As a sought-after advocate, Leslie has graced prestigious platforms globally. Her transformative work in integrated marketing, sustainability, and strategic leadership have garnered both local and international recognition, solidifying her role as a visionary driving results-driven change.
Generative AI is impressive, but has its limitations. However, when combined with the authenticity of human talent, that's when the magic happens.
In this highly interactive session, we'll explain how we've worked with real human voiceovers to create ethical AI models of their voices.
We'll unpack the guardrails we've put in place to keep them safe, and in an Australian-first, how talent are paid for the use of their voice.
We'll also discuss where AI voice models should (and should not) be used. (HINT: it's a great way to reduce your pitching costs.)
Then, we'll run a live demo - where you'll be part of creating a script and hearing a commercial come to life in minutes!
Together, we'll discuss its strengths and weaknesses as we hear how AI tech - combined with human talent - can transform how we all create content.
Abe Udy
In 1998, Abe Udy started a voiceover & audio production business in his bedroom with an old computer, fax machine, dial-up internet, and a microphone tucked between the shirts in his wardrobe.
Abe’s idea was to utilise emerging MP3 technology to allow him to record and email audio files to his clients, and he began producing TV and radio commercials for a handful of regional broadcasters & advertising agencies.
Since then, Abe’s Audio has grown to over 25 staff and produces audio content at scale for hundreds of creative agencies, media companies, video & content producers, animators and podcasters.
Abe’s passion to continually innovate and grow a thriving team culture has seen the business go from strength to strength. In December 2022, the company celebrated producing 500,000 jobs (over 1.2 million scripts!) and has developed new offerings, including the Australian-first ‘Ethical AI Voiceovers’ service – harnessing the power of AI technology and human authenticity.
Today, Abe is focused on developing and empowering his team of young leaders – and then getting out of their way!
Harry Badcock
Harry Badcock has a diverse background spanning audio production, hospitality, and media. With strong expertise in team leadership, marketing strategy, customer service and sales management, he has built a career around driving business growth and fostering strong client relationships.
As the Head of Client Partnerships and COO at Abe’s Audio, Harry plays a key role in shaping the company’s strategic direction, ensuring exceptional service delivery and forging meaningful relationships.
Harry is also heavily involved in the music and events industry and is currently spearheading Tasmania’s Good Gumnuts Festival – an independent music festival that has grown significantly in its 4 years.
With a commitment to excellence and innovation, Harry continues to significantly impact audio production and event management spaces.
The game has changed. Earning fame through playing in culture requires going deeper to get under the skin of your brands and the audiences you want to engage. It’s less about spotting the moments and creating associations. The new game is understanding what emotional or social needs those moments play in your audience’s life, and the authentic role your brand can play.
In this session, Laura and Guy will unpack how to earn fame (versus buy it) by rethinking how to play.
This session is curated and presented by major partners Val Morgan and OMD Australia
Laura Nice
Laura Nice serves as Co-Chief Executive Officer of OMD Australia alongside Sian Whitnall.
Nice is driven to deliver growth and service excellence for OMD’s clients. She proudly cites her leadership style as people first. Her international client service, data and technology experience spans all major industry categories.
Passionate about mentoring future leaders, Nice spoke at the inaugural event for The Village, the industry’s community for working parents, alongside her involvement with the MFA5+ program. She is leading OMG’s involvement with Ad Net Zero as a founding member and is committed to delivering net zero carbon emissions by 2050 for the Australian media industry.
Together with Whitnall, Nice actively continues OMD’s enduring focus on its people and culture. The agency has been certified by Great Place to Work Australia for 16 consecutive years (2008 to 2024). Over the past year, OMD was named Campaign’s Gold Australian Media Agency of the Year for the second consecutive year, AWARD Awards Media Agency of the Year, UnLtd Good Company and awarded the MFA Awards Grand Prix.
Guy Burbidge
Guy Burbidge is a skilled commercial director, with extensive experience across various facets of media, from outdoor and digital to cinema and radio, with experience on both agency and publisher fronts.
Guy has played a pivotal role in propelling the growth of Val Morgan Cinema.
With a robust career spanning over two decades, Guy stands out as a true leader, motivating teams, crafting effective business strategies, and spearheading new business development initiatives, all contributing to his proven ability to drive positive commercial outcomes.
Don’t get left behind in the Google rankings - discover what’s really working in SEO right now. Join us for the exclusive reveal of Australia’s largest SEO study, packed with fresh data and powerful insights straight from the frontlines of search in 2025.
Key takeaways:
- Latest SEO Ranking Factors for 2025: Discover what’s currently driving top rankings in Google.
- Actionable Strategies to Improve Visibility: Learn practical, proven tactics you can implement immediately to boost your organic traffic and outperform competitors.
- Insider Tips & Tools: Get access to the exact tools and techniques used by top-performing sites, along with expert recommendations.
- A Clear, Data-Backed Action Plan: Leave with a step-by-step roadmap tailored to today’s SEO landscape, so you know exactly where to focus your efforts.
- Future-Proof SEO Insights: Understand how to adapt to upcoming changes in search algorithms and stay ahead of evolving digital trends.
If your business depends on being found online, this is the one session you can’t afford to miss.
This session is curated and presented by platinum partner Online Marketing Gurus
Andrew Raso
Executive Chairman and Co-Founder of OMG, Andrew has had a long, illustrious career in the SEO & Digital Marketing industry. After years of working for agencies, Andrew realised the system was broken and started OMG to remove the complexity from digital and provide simple, transparent results. He previously won a B&T 30 under 30 award in the Entrepreneur category, and has also been featured in and contributes to Entrepreneur, CMI, Jeffbullas, Search Engine Journal and more.
Mez Homayunfard
Co-Founder of OMG and Head of Partnerships & Sales, Mez brings a wealth of expertise to OMG after overseeing many campaigns and participating at some of the largest Ecommerce and Marketing events in Australia. Mez has also helped OMG win awards such as Financial Times’ 1000 High-Growth Companies APAC, SEMrush Search Awards Australia, Financial Review’s Fast 100, and many more. Mez loves all things Performance Marketing!
Momentum matters. We're drawn to brands who are successful, on the way up. And, in return, we expect brands to help us move forwards. But how can brands execute this authentically?
In this interactive presentation, Colleen Ryan and Terri Hall will unpack the findings of a major study conducted by TRA to understand perceptions of progress and success in 2025 and the role that brands play.
Australian's think brands should step up to play a part in people's progress, but what part? Is it through customer service, innovation or community initiatives – or is it market category dependent?
Join us to find out where people think brands can play a role and, just as important, where they cannot. Plus hear what people think brand's use of AI is doing to help people make progress.
This session is curated and presented by platinum partner TRA
Colleen Ryan
Colleen Ryan is recognized in the international research industry for her notable contributions to innovation in research. Together with Wendy Gordon, she co-founded The Research Business International (TRBI), lauded for its pioneering role in the methodologies of insight gathering and application, and creating the boutique research category in the UK.
Over the last decade, Colleen has played a pivotal role at TRA as a partner, steering thought leadership and innovation strategies within TRA’s operations across Sydney, Melbourne, and Auckland.
Her expertise is extensive and multifaceted, encompassing brand strategy, cultural sociology, cognitive psychology, behavioural science, applying these disciplines to continuous innovation in research and its application to marketing.
Terri Hall
Terri Hall is an insights leader passionate about putting people at the heart of decision making, driving better experiences and commercial success. She believes in using multi-disciplinary approaches to uncover deep, inspiring insights that foster transformative change.
Terri leads the Sydney arm of TRA, a trans-tasman agency that champions cultural insight, behavioural science, brand and creative effectiveness, and innovation.
With extensive experience leading consulting teams in Australia and New Zealand, Terri excels at understanding, representing, and advocating for the voice of people, and translating these insights into tangible directions for brand success.
Mark Hobart
Coming soon
In today's fragmented digital landscape, standing out and building lasting customer relationships requires more than traditional marketing approaches. Discover how the commerce media network revolution is creating unprecedented opportunities for brands to cut through the noise and forge meaningful connections with consumers.
Key Focus Areas:
Building Trust Through Personalisation:
- Understand how innovation in tech and AdTech is reshaping consumer trust and loyalty in the digital age
Insights Driven Consumer Understanding:
- Gain exclusive insights into next-gen consumer behaviour, particularly their shifting relationship with traditional financial systems
- Access unique multi-retailer and cross-audience insights from Block and Afterpay's vast consumer network, revealing how brands can build fame through smart, insights-driven experiences
Creating Lasting Brand Impact
- Discover how to build smarter, more impactful campaigns through utilising commerce media networks and their uniquely innovative approaches
- Learn how advanced targeting, measurement and effectiveness can help your brand break through the noise
This session is curated and presented by platinum partner Afterpay
John McNerney
John is a seasoned digital advertising expert who has spent the last 20+ years immersed in the world of advertising data and technology. In his current role John leads Yahoo Advertising portfolio across Australia and South East Asia, focusing on helping partners deliver future-forward, full-funnel digital media solutions.
John sits on the IAB Executive Technology Council and is a leading expert in programmatic advertising and its evolution.
Rebecca Newton
Rebecca Newton is the Chief Marketing Officer and Director of Category at eBay Australia. Her experience spans more than 20 years across the UK and Australia, covering a wide variety of areas including brand strategy, loyalty programmes, digital products and advertising. Rebecca joined eBay in 2018, prior to this she worked in digital transformation and marketing at Crown Resorts and Woolworths. Outside of eBay, Rebecca advises seed stage startups with growth opportunities and business strategy.
Marcelle Hoyek
Marcelle is an experienced agency leader with over 24 years in the industry. She is considered a jack of all trades, having worked in strategy, planning, client leadership, and investment roles throughout her career.
Marcelle has worked with some of the world’s most recognised brands, such as P&G, L’Oreal, Ikea, Tiffany & Co., Apple and more. She is well versed in building brands through a combination of the long and the short, and is passionate about the role that media can play in driving true business outcomes.
She is seasoned in change management and passionate about authentic leadership and empowering her team. Marcelle is experienced in creating, leading and nurturing high performing teams who have been recognised locally and globally via industry award wins including Cannes Lions, AdNews, B&T and MFA Awards.
Andrew Gilbert
Andrew is a leading marketing and advertising technology expert with a history of building high performing commercial and technical teams that drive strong commercial growth regionally.
He has spent the last 15 years working within key sectors of the marketing industry across APAC from media agencies, to brands, publishers and technology companies. His expertise is in connecting all of these experiences, to build innovative, trusted and transparent partnerships that drive marketing success.
Most recently he has led the growth of Yahoo DSP across the Australia, New Zealand and South-East Asia market. Andrew joins Afterpay in May, 2025.
He is also a member of the IAB Executive Technology Council and previously the IAB DOOH Council, where he participates in industry development and best practices.
Marketing Mix Modelling was meant to bring clarity. Instead, it’s become a black box of inflated claims and fuzzy maths. This masterclass unpacks how MMM got off track — and how marketers can reclaim it as a useful, transparent tool for better decisions.
What You’ll Learn
- Where MMM went wrong — and why
- How to spot bad models and overpromises
- What good modelling looks like (and how to use it)
This session is curated and presented by gold partner Prophet
Jordan Taylor-Bartels
Jordan Taylor-Bartels, CEO of Prophet, is a visionary leader blending his expertise as a founder and global marketing exec to shape the future of marketing. With a background in groundbreaking tech like Hyperloop and SpaceX, Jordan uses advanced mathematics and engineering principles to create actionable, data-driven products.
Having worked with top brands like JB Hi-Fi, Salesforce, and Woolworths, Jordan’s deep understanding of the marketing landscape fuels Prophet’s mission to empower businesses with real-time, data-backed decisions. Prophet’s cutting-edge platform uses Nobel Prize-winning math to predict the most cost-effective ways to influence consumer behaviour, providing brands with powerful decision intelligence at scale.
Founded in 2020 by Jordan and co-founder Sean Taylor, Prophet is revolutionising how companies optimise their marketing strategies and make smarter investments.
Forget everything you know about traditional marketing – the game has fundamentally changed. In this high-energy session, VaynerX CMO Avery Akkineni reveals why attention is the new currency and how to trade it effectively. Drawing from her experience leading global Fortune 500 campaigns, she’ll break down why most marketing strategies are stuck in the past and provide a practical framework for modern attention arbitrage. Learn how to spot platform opportunities before they peak, create scroll-stopping content that converts, and build a marketing strategy that actually works in 2025.

Avery Akkineni
A trailblazer in digital marketing, Avery Akkineni spearheads growth, innovation, and global impact as Chief Marketing Officer of VaynerX, a collection of modern-communication companies founded by Gary Vaynerchuk (@GaryVee). In her seven years at the company, she has redefined what’s possible in digital and growth marketing through a focus on emerging markets and industries. She has launched new companies, expanded VaynerMedia internationally, and has led key Fortune 500 client partnerships including Google, Diageo, Anheuser Busch, and PepsiCo, and many more. Building VaynerMedia APAC from the ground up, Avery scaled the office to 150+ employees across Singapore, Bangkok, Sydney, and Tokyo in just two years. Under her leadership, the region earned Marketing Interactive’s Agency of the Year recognition. In 2021, she founded Vayner3, an innovation consultancy exploring how global brands can enhance their branding through emerging technologies like AI and Web3. Her groundbreaking work earned accolades such as Ad Age’s Web3 Trailblazer, and AI Thought Leader recognition from Business Insider.
Dr Shannon Bosshard
Shannon is the Founder and Managing Director of Neuroconsulting Australia, a neurotech company that taps into the mind of the consumer to unlock the hidden drivers of behaviour. With over a decade of experience in the rapidly evolving consumer research space, Shannon has worked alongside some of the most respected brands and agencies worldwide, helping them enhance both creative and campaign effectiveness. By combining neuroimaging techniques with behavioural economics and advanced analytics, Shannon provides clients with insights that are affordable, actionable, and grounded in science. Shannon’s expertise spans consumer behaviour, neuroscience, and attention, making him a trusted advisor for brands navigating the modern media landscape.
Phillip Ely
A communications and media strategist with over 20 years in agencies in Australia working with teams and clients from all over the world. Started Phil Ely Comms in 2024, which quickly evolved into JP&Co, partnering with his wife Jaci to help agencies and marketers solve tough strategic and business challenges. Driven by a sometimes unhealthy obsession to find a better way, Phil has teamed up with Dr Shannon Bosshard to drive a new evolution in brand tracking with GreyMattr.
The Shift 20 Initiative is a coalition of the nation’s top brands working towards increased representation, inclusion and accessibility in marketing and communications. Having already celebrated one year in operation, how is the initiative delivering on its mission? Come and hear the scorecard first-hand from leading CMOs as they discuss their respective brand journeys so far. Delegates will glean insights on the wider opportunities that being inclusive of disability (beyond just representation on screen) has, and even ways it unlocks deeper connections with their customers.
Andy Morley
Andy is the Director of Marketing for Uber and Uber Eats in Asia Pacific, where he has spent the past 8 years steering the brands’ evolution from start-up disrupter to iconic category leader.
Andy’s work leading teams to deliver bold, cut-through campaigns has helped drive rapid consumer adoption, unlock new growth categories, and drive brand fame that has seen the Advertising Industry recognise Uber and Uber Eats as the two most awarded brands during this period. Spearheading iconic campaigns like “Tonight, I’ll be eating…” and “Get Almost, Almost Anything” Andy is now bringing this winning formula to other regions across APAC.
Susan Coghill
As Tourism Australia’s Chief Marketing Officer, Susan Coghill is responsible for driving the organisation’s global marketing efforts. Her relentless pursuit of effectiveness and world class creativity has raised the bar in destination marketing. Some of her well known and well-loved, award-winning campaigns including the global ‘Come and Say G’day’ campaign, the ‘Dundee’ Super Bowl campaign in the US, and the Australian ‘Holiday Here This Year’ campaign. In her time at Tourism Australia, Susan has been recognised as one of the top CMOs in Australia and Asia Pacific on Campaign Asia’s CMO Power List, B&T’s CMO Power List, AWARD CMO of the Year and the CMO50.
Chris Donald
Bio coming soon
Priya Addams Williams
Priya is the Shift 20 Initiative Lead at the Dylan Alcott Foundation. Prior to joining the DAF, she spent nearly a decade working at some of Australia’s top creative agencies on major brands including ANZ, Netflix, Virgin Australia and Australian Red Cross Lifeblood. She is passionate about creating work that reflects the diversity of Australia’s people, and giving people with disability an opportunity to see themselves represented in advertising.
- AI is transforming traditional production models. If you’re not on the front foot, you’ll fall behind.
- Consumer data privacy is a real threat – find out how and why brands should look to train their own AI models.
- We’ll share some of the AI outputs to show you how truly transformational it is.
Katie Dally
Katie is the GM Brand, Creative & Operations at Endeavour group where she has spent the past few years shaping a creative culture that drives business growth. Evolving marketing content models to be more progressive, future fit and challenge the status quo has been her focus as evidenced through the launch of Howatson+Company’s, Plus Also Studios with Endeavour as their foundation client. This new content creation ecosystem will democratise creativity across the entire Endeavour business and in turn, enhance the customer experience across Endeavour’s intuitive ecosystem of beloved brands that come together to make good times happen for customers.
Prior to joining Endeavour Group, Katie’s career spanned nearly two decades in creative agency’s, where she held senior roles at Thinkerbell, CHEP, VMLY&R & Ogilvy in Australia as well as other notable agencies in South Africa and the UK.
Chris Howatson
Chris is recognised for his ability to design, lead and embed brand, customer and technology transformation of bluechip and scale up companies.
In 2021, after 19 years with Clemenger Group. Chris founded Howatson+Company with the vision of creating a legacy agency brand, fully independent and responsible for re-establishing advertising as a multi-disciplinary profession, valued for generating economic value. Three years on, H+Co has grown rapidly with 180 staff, offices in the creative precincts of Sydney and Melbourne and has been recognised the world over, winning a raft of prestigious creative awards, including a Spikes Grand Prix, D&AD International Independent Agency of the Year, Cannes Global Independent Agency of the Year, and most recently Adnews Creative, Independent, Employer and Agency of the Year.
In 2024, Chris founded Plus Also studios – a creative innovation business pioneering technology enabled production.
Previously as Group CEO of CHE Proximity Australia, Chris imagined a new type of agency, perfectly balancing customer consultancy with creative expression. Over this time CHE Proximity was recognised as WARC’s most creative agency in Australia (2019), WARC’s 3rd most effective agency in the world (2020), Contagious’ top 10 best and bravest agencies on the planet 4 years in a row (2017, 2018, 2019, 2020), Australian Financial Review’s 3rd most innovative Australian company (2019) and winner of AFR’s most innovative marketing solution four years in a row (2017, 2018, 2020, 2020). In 2017 and 2018 he was recognised as B&T’s ‘male champion of change’ across Australia marketing and media industries.
Hoang Nguyen
Born in Vietnam, Hoang Nguyen started programming at the age of six. At 12-years-old, he was recognised by Vietnam’s Guinness Record as the youngest person to have received a professional certification from Microsoft, a software patent at the age of 14 from the World Intellectual Property Organisation (a specialised agency of the United Nations). Hoang has competed in and won over ten national and international Information and Communications Technology awards in Vietnam, Singapore, Thailand, Korea, Japan and Switzerland.
During his time leading technology teams at several agencies, Hoang led and designed architectures for several blue-chip enterprises such as NAB and ANZ, Samsung, Telstra, and many financial and technology startups.
Hoang is certified and awarded by many technology vendors such as Microsoft, Amazon, and Adobe. As Chief Data & Technology Officer at Howatson+Company, Hoang leads and expands the technology offering especially in the areas of AI, analytics, data modelling, privacy, security, platform engineering and product development. Hoang also leads the development of Plus Also Studios AI technology.
Today’s business landscape is evolving at a rapid pace. Performance demands, tech advancements, frequent restructuring have created a perfect storm of individuals fighting for relevance and feeling burnt out. With retrenchments up 11% YOY (ABS Mobility Report, Feb 2024) and 77% of employees disengaged (both actively and passively) according to the Gallup State of the Global Workplace Report (2024), your credibility and reputation needs to rise above and make you stand out.
Do you know how others perceive you? Are you the one talked about when you AREN’T in the room? Have you got your elevator pitch ready?
Marketers are terrific when building their brands but turn that mirror around, particularly at the mid-career stage, many are pretty lack lustre at building and nurturing their personal brands and afraid to offer their opinions. The same marketing principles apply, how do YOU not fall into the brand trap and become vanilla in the sea of sameness? Join this masterclass and learn what it takes to build a formidable reputation for yourself.
Amanda Behre
Amanda is an executive marketing leader with almost 20 years’ experience from global organisations to scaleups spanning different category sectors such as Gumtree, Expedia, Wotif and Hireup. Amanda is also a career coach, Non Executive Director and Founder and CEO of Dear Thrive, a platform connecting mid-career professionals to advisory and coaching support. Her professional background spans USA and Australia and she has led teams managing consumer and B2B marketing, communications, CRM, marketing automation, martech and CX, managing databases of over 7 million consumers. Connect with Amanda at linkedin.com/in/amandabehre.
The Australian Lamb ad is often referred to as Australia’s version of the UK John Lewis Christmas Ad or the closest thing we have to the Superbowl. The origin however was much more humble and came from the simple commercial need to grow Lamb sales outside of its traditional season in spring.
Through some classic marketing and advertising theory, creative examples, and lots of anecdotes the team will share what 20 years of Lamb ads has taught us about creative effectiveness, building brand fame, and how delicately balancing consistency with reinvention has made Lamb and Summer inseparable for generations of Australians.
Nathan Low
Nathan Low has been the General Manager of Marketing and Insights at Meat and Livestock Australia since 2020, the marketing and research body that supports Australia’s Red Meat Industry. Nathan is responsible for brand marketing, business development, nutrition, consumer and market insights, and market information reporting across both domestic and international markets. The most visible of these activities being the Australian Beef and Australian Lamb brand advertising, with a focus on delivering highly creative campaigns that drive real commercial outcomes for the industry’s farmers, brand owners, and exporters.
Nathan is a commercial marketer with a passion for creativity, innovation, customer centricity, consumers, brands, insights, sustainability, and people. His background prior to MLA includes experience across FMCG, Retail, eCommerce, and Manufacturing in organisations such as Unilever, SunRice, Ladbrokes, and Pact Group.
Matt Michael
Matt Michael is Group CEO of Droga5 A/NZ, part of Accenture Song, encompassing Australia and New Zealand, and Managing Director, Marketing Practice, Accenture Song ANZ.
As Group CEO of Droga5 A/NZ, Matt oversees all aspects of the agency’s activities. He is responsible for the strategic and creative output as well as the people and financial management spanning three core offices. As Managing Director of Marketing Practice, Accenture Song ANZ, Matt leads Song’s entire marketing consulting practice, including advisory, marketing strategy, above the line comms, customer technology, data, personalisation and loyalty as well as the newly formed media organisation.
Joining The Monkeys (now Droga5) in 2011, Matt has worked across all disciplines in the business and helped to steer a portfolio of blue-chip clients, including Telstra, Qantas, NRMA Insurance, Tourism Australia, Amazon, Beam Suntory, Meat & Livestock Australia and Blackmores.
Kellie Hush is one of the most powerful women in Australian fashion, with a career spanning over 20 years.
Hush will present a session anchored in how the power of fame has changed over time and who holds it. In a ruthlessly competitive landscape, Kellie’s bold moves in her career parallel the shifts in power within the industry. From celebrities; to brands; and today, the power is with the consumer now more than ever.
The key pillars of Kellie’s session include:
Building the foundations
- How Kellie landed the job as EIC at Harper’s BAZAAR
- Sharing stories from the lessons learned in publishing and how to harness fame and celebrities to sell magazines
Overcoming the challenges
- How the shift in power landed with brands and their owned platforms
- The power of making bold moves in business and in your career
- Frustrations with the magazine industry, and why she wanted to do things differently
- The lessons she learned founding The Way, and ultimately having to change course
The Current State of Play
- In her current role as Chief Brand and Strategy Officer at The Volte, Kellie recognizes the power of peer-to-peer business models and how consumers are feeling empowered
- How consumers become your ambassador with UGC being a brand’s most powerful asset
Kellie Hush
Kellie Hush is considered one of the most influential people in the Australian fashion industry. Formerly Editor-in-Chief of Harper’s BAZAAR Australia, a role she held for six years, Kellie has over 25 years’ experience in the media and the Australian and international fashion industries and today consults to fashion brands and start-ups locally and globally.
Kellie is a co-founder and the Chief Brand and Strategy Officer of the world’s largest peer-to-peer fashion rental platform, The Volte. The Volte is at the forefront of digital fashion re-commerce and in 2025 launched globally.
Kellie is the CEO of Australian Fashion Week 2025 and was a co-founder and former acting CEO of the Australian Fashion Council. She also consults to a number of brands and businesses including Carla Zampatti and the Macquarie Group.
Kellie is also a current Board Director of M.J. Bale and the Best Group. Her previous board positions include Trustee of the Museum of Applied Arts and Sciences where she was the driving creative force behind the museum’s 2022 exhibition, Zampatti Powerhouse, a retrospective of Carla Zampatti’s prolific career. A former Melbourne Fashion Festival Board Director, Board Director for the Royal Hospital for Women Foundation, raising over $2 million for the RHWF Fertility and Research Centre, and a St George Foundation Governor.
Where are all the Mums? 85% of Australian household purchasing decisions are made by mums, yet only 10% of creatives in advertising departments are mums. Where did we go so wrong as an industry? And more importantly, how do we fix it?
This session brings together incredible mums — and one incredible dad — for an honest and unfiltered discussion about the unique challenges parents face in advertising. From navigating tantrums and pulling all-nighters to the herculean task of juggling a creative career with parenthood, our panellists will share their experiences and insights into one of the industry’s most pressing issues: the steep drop-off of women, especially creatives, around the ages of 30-40.
In this session you’ll learn clear strategies to better support parents in the workplace, an understanding of how motherhood supercharges creativity and problem-solving, and actionable steps to retain and empower mums in advertising.
It’s time to stop asking, “Where are all the mums?” and start building an industry where they thrive.
Christina Aventi
Christina started her career as a client at Unilever 25 years ago. After getting a solid grounding in marketing and category management, she jumped ship and found a permanent home as a strategist, speaking the many languages of strategy – business, marketing, brand and comms.
Christina has contributed to award-winning, effective campaigns across an array of clients (Retail, Finance, FMCG) and is most proud of the behaviour change work she has been part of in both the commercial and social marketing sector, including domestic violence, anti-vaping and road safety initiatives.
An industry commentator (diversity and memory science) and regular panellist on ABC’s Gruen, Christina has led BMF to be the most effective agency in Australia (2017, 2019 and most recently 2024) and number 3 in the world in the WARC Creative Effectiveness ratings.
Matt Stoddart
With over 20 years experience spanning across New Zealand and Australia, Matt currently sits as the ECD of TBWA Melbourne and Eleven. His work is most known for being non-traditional and disruptive, gaining more than his fair share of earned media attention.
Matt has been acknowledged at every major international and local advertising festival, with over 350 award recognitions including a D&AD Yellow Pencil, Cannes Grand Prix, One Show Pencils, Effies, and four Spikes Grand Prix. In 2019 he was named as one of the top 25 innovators in communication for Asia Pacific.
With a strong passion for nurturing and developing the creativity of advertising students, Matt currently sits as the Chair of the Advertising Industry Advisory Committee for the RMIT University, Bachelor of Communications Degrees.
Tara McKenty
Tara has spent over 17 years working in the creative industries across the APAC region, including at award-wining creative agency BMF and eight years working as a Creative Director at Google Australia, and the last two years leading Google’s Creative across APAC, where her remit included working directly with international brands to create work on Google products and platforms.
Tara is a thought leader both in the local and global creative community. She has served on high profile awards juries across the world, including the prestigious Cannes Lion Innovation Jury.
She’s presented to industry leaders on four different continents, including at Google Beach in Cannes.
Tara’s work awarded at all the major awards shows including a highly sought-after gold for Creative Innovation at Cannes. In 2016 her work for OPSM won WARC’s most effective global campaign.
A strong advocate for Diversity Equity and Inclusion, Tara founded D&AD RARE, a global initiative which gives underrepresented groups opportunities to thrive in the creative industries.
Sian Binder
Sian is a Group Creative Director at Special where she’s been for the past four and half years leading pitches and working across clients like Bonds, eBay and her favourite tinned tomato brand, Mutti. Before Special, she was a Creative Director on McDonald’s and Head of Art on Seafolly and Aldi. Sian cares deeply about craft in advertising and building unique brand voices. She is a big believer in creating inclusive and supportive creative departments, where different thinking can thrive. When she isn’t busy at Special you can find Sian at her partner’s brewery helping build his brand, Freshwater Brewing.
Sarah McGregor
Sarah has close to 25 years of experience in Melbourne and London agencies including Dentsu Creative, Leo Burnett, Karmarama, Y&R, Grey and cummins and partners.
Over her career she has partnered with some of the world’s best-loved brands and has been recognised at every major award show including Cannes Lions, The Effies, Spikes Asia, One Show, LIA and AWARD.
An industry leader, Sarah is the first Melbourne-based member to join the AWARD Council.
She has spoken at panels and events including This Way Up, Copyschool, AWARD School and The Aunties.
And she was recently nominated for Creative Leader of the Year by CreativePool.
When she’s not working Sarah is Mum to Wyn aged 9, and believes that being a parent makes you a better creative – “It makes you more efficient, ambitious and gives you a real sense of perspective.”
💡 We’ll be diving into the role cultural presence plays in driving real business impact. Are great products and media spends still enough—or is it time for marketers to think differently about how they shape culture, influence behaviour, and stay relevant?
Jeremy Weiss
Jeremy has 25 years’ experience delivering customer and commercial value in large consumer services organisations. He has launched, transformed and grown some of Australia’s leading brands with senior roles at Telstra, GE, Latitude Finance and Origin Energy, and is currently the Chief Marketing Officer at the Australian Red Cross Lifeblood, where his team literally help save lives every day. Jeremy is a Marketing Academy Fellow (APAC, 2024) and holds strategic advisory roles with Melbourne City Football Club and the Australian Centre for AI in Marketing.
Amy Bradshaw
Amy Bradshaw is a dynamic leader in media, advertising and technology, with a career spanning North America, Europe, and APAC. As the Head of Partnerships for TikTok AUNZ, Amy leads enterprise sales and strategic collaborations across the region, helping advertisers harness the power of the platform. Prior to this, she played a pivotal role in expanding VaynerMedia’s presence in Australia, scaling the global creative and media agency from the ground and delivering significant client expansion and revenue growth. Her expertise in traditional & digital marketing, social media and brand partnerships has made her a trusted advisor to some of the world’s leading companies across industries such as technology, finance, CPG, telco, and media.
Over the past 15 yeas, Amy has worked at the intersection of communications, media, and advertising, developing innovative strategies that drive engagement and business impact. Her global perspective, having worked in Sydney, London, and New York, gives her unique insight into the evolving global digital landscape.
Dave Annesley
Bio coming soon.
Dennis Wong
Dennis has over 25 years experience in finding and applying insight to help brands and businesses grow. He’s the principal of Ground Swell Advisory, formerly the Managing Partner of Kantar Consulting and previously Managing Director of Added Value.
He’s fluent in the languages of insight, marketing and growth and has worked with loads of businesses across categories from Alcohol to QSR, Finance to Aged Care, Lifestyle to Retail to build their brands in culture.
He has led the development of cultural insight capability within businesses as well as client organisations and is of the belief that the ability to lead cultural conversations is the special sauce that separates the good from truly great brands.
Steve Coll
Currently M+C Saatchi Group CCO ANZ and ex Meta Head of Creative Shop, Steve has 30+ years experience producing award winning, world-class advertising for brands in Ireland, Australia and the UK. Formerly ADMA’s Australian Creative of the Year and the Havas Network’s Worldwide Person of the Year, he is proud to have won 21 Lions in his career, including the inaugural Cannes Creative Effectiveness Grand Prix. He has also previously been named in Campaign Magazines ‘Top Ten UK Creatives’ and as the creator of one of Campaign Brief Top Ten ‘Ads of the Decade’. His success as a leader stems from his passionate belief in diversity, and he is a proud mentor to many of the Australian industry’s emerging creative leaders.
Winning brand fame today is no longer about just maximising reach—it’s about ensuring that your audience notices, remembers, and acts on your message. In a world where passive impressions don’t guarantee impact, "active reach" is the new media effectiveness standard—one that optimises for attention, frequency, and memory encoding to drive both brand recall and sales outcomes.
In this exclusive data-powered masterclass, Publicis Groupe will unveil aggregated insights from 8 major brands leveraging "active reach" strategies across Connected TV, CRM, and identity-driven digital activation. Using exclusive data from Publicis Groupe’s Identity Graph (which covers 90% of digital citizens worldwide), we’ll show marketers how to engineer and measure sustained audience engagement across the full funnel.
Maurice Riley
Maurice Riley serves as the Chief Data Officer for Publicis Groupe Australia & New Zealand. In his role, he partners with the Groupe’s agency CEOs and data leads to further elevate Publicis ANZ’s data specialisms and products. He also works closely with Publicis Groupe ANZ’s Chief Creative Officer, Dave Bowman, and Chief Media Officer, Imogen Hewitt, to drive connected data, creative and media ideas through leveraging proprietary data and technology solutions.
Prior to this position, Riley was with Digitas for eight years, most recently as Chief Data Officer of Australia and New Zealand. In this role, he masterminded data-fuelled creativity and technology solutions for a distinguished client roster, including Tourism Australia, Arnott’s, Johnson & Johnson, Westpac, and McDonald’s. He was also previously VP Strategy Directory at Publicis New York (formerly Publicis Kaplan Thaler).
With over two decades of experience in data analytics, Maurice is more than just a seasoned expert—he’s an industry visionary. He pioneered 1-to-1 marketing well before it became an industry buzzword. Launching his career at Nielsen in New York, Maurice played a pivotal role in creating the first U.S. household-level consumer segmentation and PRIZM-TV, a ground-breaking segmentation system that was the first to measure the correlation between media consumption and lifestyle choices.
Recognised globally for his influence in the field, Maurice served as President of the Creative Data Cannes Lions Jury in 2021 and is a frequent contributor to industry and news publications.
Sophie Langton
In her relentless pursuit of craft excellence, Sophie has been consistently recognised as one the of ‘Best of the Best’ planning directors in Australia. She focuses on the principles of marketing effectiveness and the practical application of those theories into action. She strives to foster a culture of curiosity and critical thinking and values the complementary magic of data, media and creative.
Most people don’t have a presentation problem… they have a connection problem. In a world drowning in decks, data, and AI-infused drivel, the real skill is Winning The Room. This keynote is for anyone who’s ever had to justify their budget, defend their strategy, or sell a vision that’s still taking shape. Join JP on the main stage for a fast and fiercely practical session built for marketers, agency folk, and media rebels. You’ll leave with the tools to show up with confidence, clarity, and impact.
Jonathan Pease
Jonathan Pease (JP) is a renowned creative and communications expert with more than 25 years of experience in the marketing and media industries.
During his career, JP has worked with some of the most influential global brands, including Nike, Disney, UBS, Coca-Cola, and Chanel.
His commercial creativity career began in the ‘90s at BBDO New York, where he first discovered the power of ideas and cultivated a talent for pitching.
Returning to Australia in 2003, JP founded the highly awarded creative agency Tongue, which STW/WPP later acquired.
Today, JP leads the strategic consultancy firm Delorean and is the Founder of the executive coaching program Winning The Room.
In 2023, JP authored his debut book based on his coaching program, titled Winning the Room – Public Speaking Skills for Unforgettable Storytelling, which reveals how he overcame a debilitating childhood speech disorder to become one of the world’s leading public speaking coaches. The book offers expert guidance that teaches the skills and inspires the confidence needed for readers to overcome stage fright and transform into influential and affable communicators.
Along with his corporate career, JP has always been involved in media and entertainment. JP starred on Foxtel’s smash hit TV series Australia’s Next Top Model as the Style Director and Judge for five years, is the Co-Owner and Publisher of iconic fashion and lifestyle title Oyster Magazine, and has held multiple roles as a journalist, including being a regular columnist for The Sydney Morning Herald. JP also writes and directs feature films, ads, and other content and was awarded Best Director for his film Two Bites at the Sanctuary Cove International Film Festival.
His philanthropic endeavours include co-founding the Sohn Hearts & Minds conference, an event that has donated over $85 million to vital Australian medical research and established an associated $780 million investment fund, HM1. As part of this role, JP coaches the conference speakers and works with them on their pitches. Speakers include thought leaders like Ray Dalio, Cathie Wood, Bill Ackman, Charlie Munger, Dan Ariely, and Professor Scott Galloway.
JP holds a Master of Business from the University of Sydney and a Bachelor’s degree in Marketing from the University of Technology Sydney/AdSchool. JP is currently a Campaign Ambassador for the University of Sydney.
JP is a sought-after keynote speaker on communication, leadership, and influence. He is currently an Advisor to SXSW and has contributed to major platforms, including Vivid, Mumbrella SAGE, and SXSW Sydney.
He lives in Australia, dividing his time between Los Angeles, Sydney and Byron Bay with his wife Maddison and their four children—Kingston, Ripley, Ocean, and Lumi.
The rapidly expanding Australian Creator Economy – now worth more than $900m – will be firmly on the agenda at this year’s Mumbrella360 event.
Senior marketers from Estée Lauder and Foxtel share how they are driving real business results through their influencer marketing strategies. They will be joined on the panel by talent agency leader Jessica Wood from Click Media and Chief Revenue Officer of Australian influencer marketing platform Fabulate, Ben Gunn.
This heavy-hitter influencer marketing panel will tackle topics such as how marketers are scaling their influencer marketing within their marketing mix, how they are overcoming challenges like brand safety, and how to effectively measure ROI in the space.
This session will provide marketers and agencies with a picture of the full creator landscape and offer tangible, real-world examples of how brands are activating at scale in the space.
Kate Gildea
Kate Gildea is the Growth Marketing & Communications Director ANZ at The Estée Lauder Companies. A graduate of the University of Queensland Business School, Kate commenced her beauty career on the cosmetics floor of MYER and has previously held positions in sales, marketing and communications across companies including Cosmax Prestige Brands, LVMH, ModelCo and COTY.
Kate has had a notable career since joining The Estée Lauder Companies in 2013 as Communications Manager for Estée Lauder and Tom Ford Beauty. In this role, Gildea established the first influencer marketing programs for Estée Lauder and oversaw the launch of the AERIN brand in the market, in addition to Tom Ford Beauty’s distribution expansion, and launching the brand’s first digital advertising campaigns in Australia.
In 2017, Kate took on the role of Corporate Media Marketing & Communications Lead as part of the Enterprise Marketing team. She has been instrumental in the development of best-practice media strategies across ANZ, working closely with agency partners to drive ELC ANZ’s digital transformation.
In her current role as Growth Marketing & Communications Director, Kate serves on the ANZ leadership team and oversees media, CRM, consumer insights, market analytics and corporate communications.
A passionate beauty fan, Kate loves working with a wide range of stakeholders to build consumer-centric brand strategies and create engaging content.
Amanda Bosch
Amanda Bosch is the Group Social Lead for entertainment and streaming company, Foxtel Group, including Foxtel, BINGE, Kayo Sports and Hubbl.
A highly innovative and data-driven social media advertising leader with 20+ years’ experience working in digital marketing & content, specialising in social media performance. Prior to Foxtel group she has worked with leading Australian agencies, companies and brands, with a passion for creators and the wild world of digital and social media.
Jessica Wood
Jessica Wood brings a wealth of experience and innovation to her role as Head of Brand Partnerships at Click Media. Her impressive career spans notable positions at Snapchat and News Corp, equipping her with a deep understanding of client needs and industry trends. At Click Media, Jess excels in guiding top brands like Maybelline and Optus through the complexities of working with creators with a specialised focus on the gaming world. Click Media, renowned for its expertise in connecting brands with often hard to reach audiences through talent, strategy, production and game development.
Ben Gunn
Ben Gunn is co-founder and chief revenue officer of leading creator economy platform Fabulate.
A highly experienced media sales executive, he has held senior sales roles, leading teams across many of Australia’s largest media/technology businesses including Nine, Fairfax Media, and Red Planet.
In the five years, Fabulate has firmly established itself as a central player in the Australian Creator Economy activating thousands of creator-led campaigns and being recognised as the AiMCO Marketing Technology Platform of the Year for the past two consecutive years.
Nic Christensen
Nic Christensen is a Corporate Affairs specialist who runs a consultancy advising some of Australia’s leading advertising, media and technology companies. .
He is a former Head of Corporate Affairs for Australia’s largest locally owned media company Nine and also public broadcaster SBS. Prior to moving into communications he was a Media Writer for The Australian and Mumbrella.
What if addressing the challenges of menopause were the secret sauce to your next big creative breakthrough? In an industry driven by fresh ideas and innovation, it is no secret that adland cannot retain women once they hit a certain age. Ignoring the realities of menopause and the value of a multi-generational workforce is a missed opportunity that needs to be called out. So consider this session one big spotlight.
Menopause is often seen as a personal issue, yet ripples across workplace culture, productivity, and creativity. By embracing this often-overlooked life stage, you can transform a perceived barrier into a powerful driver of innovation and inclusion. It’s time to rethink how we view age and life stages at work.
Grounded in evidence-based frameworks, promoting the development of human potential, coach Stein will share practical strategies to support employees navigating menopause to cultivate a workplace culture thriving on diversity and flexibility. This session will unpack how to turn age into an asset, unlocking creativity, leadership, and career growth for employees at every life stage.
Karen Stein
Karen Stein is an Executive Coach, Keynote Speaker, Menopause Champion and Leadership Workshop Facilitator. She is the multi-award-winning author of Be Your Own Leadership Coach and brings over 30 years of experience in professional services, including 24 years as a partner at Deloitte. With more than 2,500 coaching hours, Karen supports leaders in developing self-coaching practices to enhance their leadership impact.
Passionate about women’s sustainable careers, she designed and delivered Deloitte’s Women Partner Coaching Program and co-leads their Managing Menopause in the Workplace Working Group, helping Deloitte become the first Australian company accredited as a Menopause Friendly Employer. Karen has since been appointed as an Independent Panel member assessing organisations towards their accreditation.
As a Group Coaching for Managing Menopause in the Workplace, Karen supports organisations by empowering their workforce to be their best selves through menopause. She is currently writing her second book in support of the same.
Premium brands face a unique challenge in today's digital landscape: how to scale e-commerce without diluting brand value. This session reveals how to master this delicate balance, using a recent transformation that delivered 75% e-commerce growth while strengthening premium positioning.
We'll unpack:
- Why traditional digital scaling methods can damage luxury brands
- How to leverage historical data to drive growth without compromising premium status
- The "Premium Data for a Premium Brand" approach: why quality over quantity drives better results
- Real examples of how unifying 20 years of customer data revealed surprising patterns that challenged long-held marketing assumptions
- Common pitfalls in premium digital transformation and how to avoid them
The session will include live demonstrations of how to turn legacy data into actionable insights, with transparent discussion of failures and pivots along the journey. Using real examples from a recent digital transformation that became a global standard, we'll show how premium brands can achieve aggressive growth targets while enhancing their luxury positioning.
Lisa Saunders
Lisa Saunders is the Marketing Director for Miele Australia and New Zealand—the company’s third-largest market globally behind Germany and the USA. With 28 years of diverse, blue-chip experience, Lisa is an engaging, commercially minded marketing leader who has shaped premium brands across multiple continents.
Her impressive career spans multinational corporations including Nestlé, Sainsbury’s Supermarkets UK, and Treasury Wine Estates, where she has held Marketing Director roles for TWE and Asahi Beverages in Australia. Lisa’s recent experience in high-growth, scale-up Cross Border E-Commerce for China complements her extensive background across marketing, category management, sales, retail, and e-commerce.
Lisa’s expertise in premium brands spans diverse global markets including Australia, New Zealand, China, Japan, Southeast Asia, USA, UK, and Europe. As both a marketing professional and a Miele customer herself, she brings a unique perspective to luxury consumer targeting. Currently, Lisa is partnering with Starcom to implement precision targeting of premium consumers, maintaining Miele’s position as the #1 premium appliance brand.
Beyond her professional achievements, Lisa is a qualified yoga instructor with a passion for cooking and fine wine—embodying the premium lifestyle values that align with the Miele brand.
Robert Millett
Robert Millett is Head of Digital for Starcom Melbourne. Rob is an outgoing, collaborative and innovation focused digital leader.
He has 15 years of media agency experience spanning client service, communications planning and digital across both London and Melbourne.
His passion for innovation, data and technology leads him to always look for ways to guide his clients through digital transformation.
Rob has been working closely with Miele over the past 5 years and has been a key figure in their digital evolution and growth trajectory.
Mark Duffy
Mark Duffy is the National Head of Digital and Solutions at Starcom. A digital maturity evangelist, Mark is passionate about bringing future-focused solutions to life for clients.
With 19 years of media agency experience, his background spans client service, digital strategy, performance media, data, and technology.
Mark thrives on collaboration and is driven to help clients accelerate their digital maturity connecting the dots to navigate the rapidly evolving media landscape with effective, forward thinking solutions.
For the past five years, Mark has worked closely with Miele, supporting their digital acceleration journey.
Truths and tensions in a modern world - it's a strange time for people and brands as today's world is a fascinating, yet perplexing mix of paradox and polarisation. As brands navigate this ever-shifting terrain, we’ll deliver an unapologetic reality check into the often contradictory cultural forces shaping our world.
People are increasingly finding themselves conflicted between their ideal and real self, conflicted between thought and action, conflicted between the now and next.
Exploring five key unspoken truths and tensions:
- We care more about others yet are more self-centric than ever
- We’re sacrificing to survive yet splurging more than ever
- We’re obsessed with what’s futuristic yet can’t stop living in the past
- We’re more connected and busier than ever yet bored
- We’re rebellious and individualistic yet regressive and conformist
To understand the changing values that underpin these tensions, we’ll reveal findings from Nature’s cultural barometer study. This study highlights shifts in the Australian psyche across dimensions like individuality vs collectivism, power distance, risk-taking vs risk aversion, and short- vs long-term orientation.
Key takeaways:
- Macro forces influencing consumer behaviour: Discover entrenched and emerging consumer truths and tensions, and their implications for brands
- Meaningful consumer engagement: Explore themes through a generational lens, with insights into building affinity with future consumers
- Brand relevance: Learn whether brands should take a stance or balance the middle, with actionable examples and strategies to cut through
Aliya Hasan
Aliya Hasan, Head of Strategy at Nature, brings 20 years of experience across B2C and B2B sectors, specialising in brand strategy, communications, cultural intelligence, and innovation. Having worked with leading brands, Aliya is renowned for helping brands grow through effective go-to-market strategies and tactical activation plans.
A published commentator and speaker, Aliya’s work has received international recognition including Cannes Gold and multiple Effies.
Nature has been named the Research Society’s Organisation of the Year for 2023 and 2024.
James Jayesuria
James Jayesuria is a Partner and the Managing Director of Nature in Sydney, leading an agency dedicated to delivering strategic insights that drive informed business decisions. With 17 years experience, James has broad expertise across a range of industries and research methodologies, with particular specialisation in brand performance tracking, communications evaluation and creative development. He combines strong commercial acumen with a natural ability to transform complex data into actionable insights.
In this live podcast recording, Adam and Brent will play and discuss highlights on the creative processes from industry luminaries such as Samira Ansari, Nils Leonard, David Droga and more. You’ll also get a chance to join the recording as they take questions from the audience. Finally have your say as they put their own podcast to the pub test.
Adam Ferrier
Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model. Following that, Adam co-founded Thinkerbell – where they practice ‘measured magic’ – bringing together marketing science and hardcore creativity. After just 3 years Thinkerbell was officially recognised as Mumbrella’s 2021 Creative, Full Service, and PR Agency of the Year – the first time one agency has won all three awards. It’s currently AMi creative and Adnews independent agency of the year There are now approximately 200 people at Thinkerbell across Australia and New Zealand.
In other news Adam is also the author of two books “The Advertising Effect” (Oxford), and ‘Stop Listening to the Customer’ (Wiley). Adam co-hosts the potentially multi-awarding winning podcast ‘Black T-Shirts’, and is a regular media commentator on Sunrise, The Project and Gruen.
Brent Smart
When Brent isn’t doing Black T-Shirts, the popular podcast on the business power of creativity he co-hosts with Adam Ferrier, he is the Chief Marketing Officer at Telstra, Australia’s largest telco and according to Brand Finance now the fourth strongest telco brand in the world. Previously, he was CMO at insurance giant IAG where he led the creative transformation of the NRMA brand, taking it from 36th strongest brand in Australia when he joined to 5th and picking up over 100 major creative awards. He spent 20 years in the agency business, leading NZ Agency of the Decade Colenso BBDO and as CEO of Saatchi & Saatchi New York he worked on iconic American brands Cheerios, Tide and Walmart.
Twelve years without a marketing department. How stupid is that? Back when the world had no idea that oatmilk even existed, Toni Petersson became CEO of the Swedish food science company Oatly, the original maker of oatmilk. The first person he called was his friend John Schoolcraft, who went to work turning everything you learned in business school or during a career at a big food company upside down. His approach was to create a world-class brand by eliminating everything that gets in the way of creating a world-class brand—like brand awareness studies, target group analysis surveys and short-term ROI reports for the Board.
No CMO, no marketing department, no briefs, creatives approve their own work, failure is encouraged and they don’t try to make everyone happy.
“If 50% love what you do and 50% hate it, your brand will be way more interesting and the return on your marketing spend much higher.”
You're going to want to be in the room for this keynote.

John Schoolcraft
In 2012, together with CEO Toni Petersson, John began to turn a 30-year-old maker of oatmilk, Oatly, into a global movement. By eliminating the marketing department and replacing it with the Oatly Department of Mind Control, his team of creatives has created a voice that often questions the role of companies and brands in society and has become instantly recognisable for its consistently inconsistent approach to encouraging people to take small steps in order to upgrade their lives and the sustainability of the planet.
Join the Mumbrella editorial team as they chew over the week in media and marketing, and recap the highlights and controversies of Mumbrella360.
Tim Burrowes
Tim Burrowes is publisher and founder of the marketing industry publications Mumbrella and Unmade.
He co-presents the weekly MediaLand show on ABC Radio National, and is also author of the book Media Unmade, the definitive story of Australia’s media during the disruptive decade of 2010 to 2020.
Working on newspapers, magazines and online, Tim has been a journalist for more than 30 years and has written about the media for the last 20.
He began his career on local and daily newspapers in the UK, before his first editorship on specialist B2B magazine Hospital Doctor. He was then editor of Media Week, followed by the Dubai-based launch editor of Campaign magazine, covering advertising and marketing issues throughout the Middle East. He was twice named editor of the Year at the British Society of Magazine Editors Awards.
Tim came to Australia in 2006 to edit ad industry bible B&T Weekly before launching media and marketing industry publication Mumbrella in 2008. He remained with Mumbrella until the end of 2021. Under Tim’s editorship, Mumbrella was twice awarded website of the year at the Publishers Australia Awards, while Tim was named business journalist of the year. While Tim was curator of Mumbrella360, the event was twice named conference of the year at the Australian Event Awards.
Unmade, which Tim started in August 2021, is behind industry conferences including REmade – Retail Media Unmade; Unlock, focused on the nighttime economy, and HumAIn – human creativity x AI.
In 2022, Tim was named columnist of the year by the Publish Awards while Unmade was recognised for launch of the year. In 2024, Tim was again named columnist of the year, while his column ‘TV’s bloodiest day’ was named best single article of the year.
In 2025, Tim once again became a co-owner of Mumbrella, in a deal which saw Unmade and Mumbrella come together within the new publishing company Mumbrella Media.
Tim also co-presents MediaLand on ABC Radio National.
He is aware that although biographies such as this are written in the third person, everybody knows he wrote it himself.
Hal Crawford
Bio coming soon…
Cat McGinn
Cat McGinn is Head of Curated & Commercial Content at Unmade, where she plays a key role in shaping the conversation around retail media in Australia. As the curator of the REmade conference and editor of Unmade’s monthly retail media newsletter, she has been instrumental in championing the sector’s growth. With over a decade of experience curating agenda-setting industry events and communities, she focuses on uncovering key trends, challenges, and opportunities in the evolving media and marketing landscape.
Lauren McNamara
Bio coming soon…
Abe Udy
In 1998, Abe Udy started a voiceover & audio production business in his bedroom with an old computer, fax machine, dial-up internet, and a microphone tucked between the shirts in his wardrobe.
Abe’s idea was to utilise emerging MP3 technology to allow him to record and email audio files to his clients, and he began producing TV and radio commercials for a handful of regional broadcasters & advertising agencies.
Since then, Abe’s Audio has grown to over 25 staff and produces audio content at scale for hundreds of creative agencies, media companies, video & content producers, animators and podcasters.
Abe’s passion to continually innovate and grow a thriving team culture has seen the business go from strength to strength. In December 2022, the company celebrated producing 500,000 jobs (over 1.2 million scripts!) and has developed new offerings, including the Australian-first ‘Ethical AI Voiceovers’ service – harnessing the power of AI technology and human authenticity.
Today, Abe is focused on developing and empowering his team of young leaders – and then getting out of their way!
In today’s beauty landscape, community is everything. With customers craving connection and authenticity, brands that foster genuine engagement don’t just build loyalty—they create passionate advocates who drive long-term brand growth. This session will explore how harnessing customer communities can transform a brand from a business into a movement.
We’ll share how MECCA has built an engaged community by giving customers platforms to share their voices. From dedicated social media groups where beauty lovers swap tips and tricks to encouraging customers to review our loyalty rewards on TikTok—leading to organic “unboxing” content—our approach turns customers into active participants. Beyond digital, our physical events bring our community together, creating meaningful moments that deepen brand love.
Join us to discover how authentic community building drives advocacy, fuels growth, and transforms brand impact.
Hannah Fillis
As MECCA’s head of digital marketing and media, Hannah is responsible for leading strategy across the beauty retailer’s digital channels, including social, content and advertising. MECCA has grown to become Australia’s largest prestige beauty retailer, serving more than 4.5 million customers each year. With more than 110 stores across Australia and New Zealand and online, MECCA offers an exclusive edit of the best in beauty from more than 200 brands. Today, MECCA has a growing team of 7,400 spread across its Support Centre, Distribution Centre and store network, all working towards a shared purpose of helping people to look, feel and be their best.
Hannah began her career in the editorial department of Vogue magazine before working across a number of fashion and luxury brands, with roles at MATCHESFASHION and NET-A-PORTER. Alongside her marketing roles, Hannah is a guest lecturer at the London College of Fashion and University of Westminster.
Rosie McFarlane
A passionate advocate for the customer, Rosie is currently channelling her energy as MECCA’s Head of Loyalty – namely the award winning Beauty Loop programme. Rosie leads a brilliant and varied team with responsibilities that range from securing world-class and covetable rewards from amazing brand partners, to delivering all through the line marketing activity, as well as responsibility for the commercial success of the programme – one of MECCA’s key trade drivers. Rosie also has one eye on the future, so all innovation, strategy and transformation also sit within the team. She’s proud that all key brand and performance metrics have improved under her leadership – with NPS in 2022 the highest in Australia for a loyalty programme, according to the Australian Loyalty Association and significant growth in commercial levers.
Prior to this Rosie held a range of agency and client side roles here in Australia and Europe in industries as varied as telco, automotive, real estate, publishing, fashion and retail over the past decade or so, and her marketing experience is well rounded across brand planning, proposition development, research and campaign management. One consistency has been a focus on customer experience (even before it was fashionable).
Rosie has a passion for people and her interest for this expands outside of work where she’s engaged in a number of D&I initiatives particularly on the Women’s Health Victoria Equality in Advertising Reference Group. She is really proud of her reputation for creating supportive and collaborative team environments where everyone can thrive.
The topic of diversity, equity and inclusion (DE&I) has been in the headlines for much of 2025. But as major brands walk away from their commitments in the space many are wondering what happens next? In this panel session, hear from some leading brands and experts in the space on how they are progressing the conversation both internally and externally around inclusion and why they are choosing to maintain momentum in the space.
Ellie Angell
Ellie joined TrinityP3 in 2014 after a 15 year career in media agencies spanning the UK and Australasia. Between 2019 and 2021 Ellie returned to agency life as the APAC Chief Commercial Officer at Havas Group, during which she was involved in various aspects of agency business, development of diversified agency services, development of commercial contracts, new business acquisition, internal training and senior leadership.
In her consultancy career, Ellie has advised clients and client teams regarding agency procurement, roster alignment, commercial structure, performance and relationship management. She has worked closely with numerous disciplines including Marketing, C-Suite, Finance, Sales and Procurement.
Ellie’s expertise in client relationship building and consultation has earned her numerous awards and recognition from the clients and agencies she’s worked with. She is a passionate believer in the development of trust-built partnerships between marketers and their agencies and the benefits that approach brings to marketing results and to the integrity of both agency and client business.
Ellie brings her broader commercial and relationship expertise to bear on a diverse range of projects, with one core objective – achieving beneficial results for our clients – in mind.
As a trans woman, Ellie is also passionate about diversity, equality and inclusion in the workplace, and in our industry as a whole.
Tanya Denning-Orman
Tanya Denning-Orman, a proud Birri and Guugu Yimidhirr woman from Central and North Queensland, is the Director, First Nations, for SBS.
Tanya leads SBS’s strategic approach to Indigenous content across all channels and platforms, including elevating National Indigenous Television (NITV) and further amplifying First Nations voices across the network. In the position, Tanya is continuing to build on SBS’s pioneering work in reflecting and exploring Aboriginal and Torres Strait Islander stories throughout its 50-year history, while also embedding Indigenous cultural perspectives throughout the organisation, enhancing capability, supporting community engagement and partnerships, and driving the ongoing development of Indigenous staff and the employee experience.
Tanya previously led NITV for more than 12 years, from when it transitioned to join SBS and began broadcasting free-to-air in 2012, through to early 2025 when she was appointed to her current role. Earlier, Tanya became SBS’s first Director of Indigenous Content in 2020, appointed to not only continue managing NITV as a channel dedicated to Indigenous voices, overseeing its diverse and innovative multiplatform content, but to also help drive the development and delivery of First Nations storytelling across the SBS network.
With more than 30 years’ experience working in media, Tanya previously held positions as a journalist and producer for ABC and SBS, and also held a number of different roles at NITV since its inception in 2007, including as part of the team that launched the channel.
She is a champion for a strong Indigenous media and improved representation of First Nations peoples and perspectives across the wider media sector. She is currently a member of the Board for Screen Careers and the World Indigenous Broadcasters Network, and previously held Board positions with Media Diversity Australia and First Nations Media Australia. She is also a non-Executive Director on the Board of the Starlight Foundation.
Santosh Murthy
Santosh Murthy is the Managing Director of Identity Communications, IPG Mediabrands’ specialist diverse media agency.
With experience across media and agencies in Australia and New Zealand, he previously served as General Manager at Spots & Space, where he championed diverse media outlets, advocating for their commercial growth and visibility.
As a champion for inclusivity, Santosh applies strategic rigour to help brands build authentic, meaningful connections with Australia’s diverse communities. At Identity Communications, he leads the evolution of diverse audience engagement, combining a deep understanding of cultural nuances with expertise in the ever-changing specialist diverse media landscape.
Louise Laing
Louise Laing is the General Manager Marketing ANZ at Intrepid Travel, one the world’s largest travel BCorps, where she leads the team on consumer, brand, media and digital marketing.
Louise has a diverse background, spending the first half of her career in PR and Comms agency-side, and the latter half in Marketing client-side. She has won multiple awards, including building the Jetstar brand in its start-up days, hosting the World’s greatest Dinner party for Tourism Australia and working alongside Visit Victoria to market the Great Ocean Road into China.
Most recently, Louise has overseen Intrepid’s post-pandemic transformation from performance focused to brand led, which has resulted in double digit year on year growth.
Louise was a 2024 scholar and proud alumni of The Marketing Academy.
Uma Oldham
Uma Oldham is the Head of Marketing and Media at SBS where she drives marketing strategy and planning for all SBS’s key content. As a passionate DE&I advocate, she was previously the co-chair of SBS Multi, the employee advisory group at SBS focused on multicultural staff, and part of the SBS Inclusion Council, charged with driving policy and initiatives to make SBS a world leader in diversity and inclusion.
She also has extensive experience in marketing, advertising, brand and digital having worked in media agencies in strategy and team leadership roles on clients such as Qantas, Nestle, NewsCorp, Hyundai, Kia, Oxfam, Fairfax and Lion.
From the Australian Grand Prix – a masterclass in Brand Storytelling, to a 3-word ad slogan which ignited a feminist manifesto, and an insurance company credited as documentary makers - the content currency continues to shape shift. Rae Metlitzky, Award winning Head of Editorial and Content at IAG delves into the powerful science behind one of the oldest, marketing tools. Storytelling. As we grapple with brand saliency in an attention deficit economy, if you’re not moving the human, can you really move the needle?
Explore the business and science of human connection and why clients and agencies are moving from interrupting the show to becoming the show.
In this session:
- Why Brand storytelling is no longer a nice to have -but a need to have.
- Drawing on numerous case studies – we explore why agencies, brands, publishers and streamers need to play together in the brand sand pit
- Clients are creatives too – use them
- Brand storytelling is not the story of your brand
- What is content currency and how do you earn it
- Why re purposing your 60” doesn’t cut it on You tube or Reddit
- Is there a blueprint for Brand storytelling?
Rae Metlitzky
Recognised for her work as IAG’s ‘Chief Brand Storyteller’, Rae Metlitzky brings over 25 years of experience across genres and continents. Since joining the Insurance giant, the former international prime time TV producer and journalist continues to successfully push boundaries in an attention deficit economy– establishing herself as an expert in award winning integrated brand content solutions. From spearheading and Executive producing, the Sundance nominated and multi award winning feature length documentary, ‘A Fire Inside’, to leading the News Corp Content partnership for ‘Help our Highway’, an advocacy campaign which delivered over 7 Billion dollars in government funding, and most recently executive producing ‘The Knowledge Keepers’ for SBS, in partnership with Campfire X – Rae continues to turn insights into cultural, creative, and strategic brand storytelling opportunities.
This engaging session explores the war for attention and why it’s harder than ever to get noticed. Backed by behavioural science, we’ll dive into the psychology of focus, the mechanics of attention, and the science behind what truly captures and holds consumer interest. You’ll leave with actionable, evidence-backed strategies to command attention and keep your brand top-of-mind in an overloaded world. If you’re ready to rise above the noise and win the attention economy, this session is essential for marketers looking to make meaningful connections and stay ahead.
Nikki Dahlgren
Nikki works on the forefront of behavioural science and psychological theory to more deeply understand why people behave the way they do and develop creative, tailor-made strategies to ignite behaviour change. 20 years of experience consulting on a range of cultural, social and commercial challenges for top tier corporates, government and social agencies to drive growth and deliver effective, impactful change.
Jonny Hanratty
Jonny is a behaviour change strategy specialist. Currently working at the intersection of behavioural science and design, technology and culture. Over a decade of experience applying Behavioural Science to business & societal behavioural challenges. Working with fin-tech and transport technology start-ups, global market leaders, state and federal governments, retailers, airlines, pharmaceuticals, not-for-profits. Putting scientific process and behavioural design at the centre of strategy.
“Marketing" is a vague concept that leaves most businesses jumping from one tactic to the next, usually disappointed with the results. The Growth Flywheel, however, is a 5-step framework proven across hundreds of thousands of businesses in virtually every industry. Join us as we dissect the sure-fire formula to digital marketing success.
This session is curated and presented by platinum partner Highlevel
Chase Buckner
Chase Buckner is the Director of Product Marketing at HighLevel as well as the host of HighLevel’s “Release Radars”. Prior to joining the team at HighLevel, Chase and a partner built a full-service, 7-figure agency from scratch, which was actually one of HighLevel’s first customers.
In a world grappling with gender equality and evolving social norms, masculinity remains one of the most misunderstood and underexplored narratives in popular culture. As marketers and creatives, we are uniquely positioned to challenge outdated stereotypes, foster healthier representations, and drive meaningful societal change—if we have the courage to try.
This keynote and panel conversation dives deep into The Invisible Man—the untold story of men’s struggles with outdated masculinity ideals and how our industry contributes to this narrative.
More importantly, we’ll demonstrate how reframing masculinity can deliver both cultural and commercial impact. With Gen Z and Millennials set to dominate $545 billion in retail spending by 2030, there’s a $130 billion male market eager for authentic representation that resonates with their lived experiences.
This session will challenge attendees to rethink how we depict men in advertising & content, share actionable strategies for embracing nuance, and explore how brands can champion healthier, more inclusive masculinity while staying commercially savvy.
Complex? Yes. Risky? Absolutely. But the rewards—both societal and financial—are undeniable.
This session is curated and presented by gold partner Innocean Australia
Giorgia Butler
Giorgia brings over 25 years of agency experience in Australia and the US. An award-winning strategist, she has expertise in brand and creative communications, research & insights as well as integrated media strategy. Giorgia joined Innocean as CSO in early 2024, having worked with top agencies like Ogilvy, Y&R, Nunn Media and Houston Group, handling various categories such as FMCG, automotive, Telco, Education and finance. She is passionate about innovative marketing strategies that drive business growth.
Josh Mann
Josh Mann is the Global Head of Creative at Movember, the leading men’s health charity. With 16 years of experience as an Art Director and Creative Director, he has helped shape award-winning campaigns across some of Australia’s top creative agencies. Joshpreviously held senior roles at Deloitte Digital, where he contributed to the agency being named Campaign Brief’s APAC Agency of the Year. At Movember, he leads bold creative that sparks conversation, drives behaviour change, and redefines how men’s health and masculinity is portrayed in media.
Adam Johnson
Adam Johnson is NOVA Entertainment’s Chief Growth Officer as well as Co-Founder of Original Audio. He is a standout business and Marketing leader with a proven track record of driving growth through high-performing teams.
In his ‘day job’ Adam oversees all of NOVA’s consumer touchpoints across Marketing & PR, Audience Engagement, Digital (product, platform & data) and Podcasting. He has been in this role since returning to Australia at the start of 2022 and, in that time, has overseen record audience growth and helped accelerate NOVA’s transformation toward a leading all-of-audio media business.
Adam’s work at Original Audio allows him to fulfil his passion for audio, technology and creativity and how they can come together to help brands grow.
Finally, and most importantly, Adam is husband to Romi and dad to Lola, 9, and Indy, 8.
Jasmin Bedir
Founder of Fck The Cupcakes, Keynote speaker, occasional Gruen panelist, columnist.
Jas comes with a German/Turkish/Aussie flavour of creative leadership at the helm of Innocean Australia. Known for delivering fearless campaign work for her clients, but also fearless opinions on media, marketing, and its impact on popular culture. Jasmin regularly writes about the media’s responsibility to bring us forward in particular on topics such as feminism and masculinity.
Michelle’s spent 15 years traveling the world researching human behaviour. She’s augmented all of that intelligence, data and IP into a bunch of AI agents capable of interviewing humans really well.
Michelle will show you how (in a world of noise) to pursue your customers’ truth; how to protect it, your brand and yourself from distortion.
This session is curated and presented by gold partner Juno
Michelle Gilmore
Michelle Gilmore is co-founder and CEO of Juno, an AI-led research agent built from deep domain expertise. She has spent 20 years building companies focused on understanding people, and creating products and services that work in the real world. This is her fifth venture, created from that experience. Juno speaks to people in over seventy languages, captures unfiltered experience you can trust and converts it into practical insight in real time.
We’ve officially entered the era where campaigns can think, calls can talk, and your next customer is being nudged by algorithms before you’ve even met them.
In this fast-paced and visually charged session, you’ll get a rare behind-the-scenes look at how one agency built a world-first suite of AI-powered tools—transforming marketing across channels, platforms, and industries. From robotic phone calls and conversational AI that convert without human touch, to predictive engagement systems and ad intelligence engines that forecast ROI before you launch—this is not a hypothetical future. It’s live. It’s working. And it’s changing everything.
You’ll see real use cases of:
- Robotic agents driving conversion at scale
- Behavioural science nudging systems tailored by AI
- Dark social engagement with no human involvement
- Creative analysis tools that predict ad performance
- Automated content systems for social relevance at speed
Whether you're in media, marketing, tech, or growth—this keynote will shift how you think about automation, personalisation, and performance in the AI age. Less buzzwords, more impact.
This session is curated and presented by Platinum partner Global Rev Gen
Bosco Anthony
Bosco Anthony, Chief Brand Officer at Global Rev Gen (GRG) and Quant Plus, is a global marketing futurist shaping the trajectory of digital transformation. His passion is evident in the creation and implementation of groundbreaking solutions, most notably a portfolio of world-first AI-driven innovations encompassing chatbots, robotics, immersive reality, and advanced AI intelligence.
With a rich 20-year history encompassing over 1000 digital projects and 500 strategies across more than 200 sectors globally, Bosco has consistently demonstrated his ability to anticipate and shape industry trends. His experience extends beyond individual agencies; he has successfully built an interconnected ecosystem of businesses, fostering collaboration and serving a diverse international clientele.
Known for his entrepreneurial drive and expertise in business growth, Bosco is a sought-after speaker, having presented at over 1000 events worldwide, including his impactful talk at Tedx Stanley Park. His presentations are dynamic and insightful, drawing upon cutting-edge case studies and relevant research to equip audiences with practical strategies for navigating the evolving digital landscape.
Bosco’s approach is rooted in design thinking, a methodology he applies to digital strategy, performance marketing, brand development, and business growth. He excels at helping brands articulate their core value and identify strategic partnerships to amplify their strengths. Ultimately, Bosco empowers organizations to move beyond the present, explore future possibilities, and make informed decisions in an increasingly data-driven world.
Welcome to the era of active attention. Gaming isn’t just entertainment—it’s where audiences live, play, and engage on their terms. This session reveals how gaming is overtaking social, digital, and TV as the #1 channel for brand storytelling, loyalty, and measurable ROI. Learn why future-fit marketers are shifting spend and strategy toward the world’s most immersive media platform.
This session is curated and presented by gold partner Livewire
Gareth Leeding
Gareth has spent 18+ years at the intersection of culture, creativity, and code—reshaping how the world’s biggest brands show up in digital, social, and gaming. His work has powered 100+ award-winning campaigns for icons like Nike, Google, adidas, Guinness, Maybelline, and Samsung.
Renowned for fusing innovation with impact, Gareth’s leadership has helped global platforms like Snapchat and agencies like We Are Social earn top honors—including Fast Company’s “Most Innovative Company” and Campaign’s “Most Innovative Agency in EMEA.”
Today, as Chief Strategy Officer at Livewire, he’s building the future of brand engagement inside gaming—the world’s most explosive attention engine. A sought-after global speaker, Gareth brings sharp insights and bold vision to stages like SXSW and AdWeek.
This engaging panel will allow you to acquire valuable insights, practical strategies, and actionable solutions from CMO leaders who have faced similar challenges. Together, we'll delve into the uncharted areas of marketing leadership, tackle these concerns head on, and discover the keys to success in a constantly changing environment.
Discussion topics:
- Key challenges facing CMOs including maintaining relevance
- 2025 emerging trends
- The AI buzz and learnings
- Addressing the cross-functional divide
- Decoding how to demonstrate marketing's impact company-wide
Kirsten Hasler
With over a decade experience as an IKEA marketer in Australia and Europe, Kirsten Hasler is the brand’s Head of Marketing in Australia and NZ, and one of its most passionate brand ambassadors.
Having spent most of her career in digital marketing roles across web, social media and CRM, she has led several transformation projects including the development of IKEA’s global social media framework and the implementation of advanced CRM for IKEA Family’s loyalty club in Australia.
Kirsten is focused on driving ambitious commercial and brand growth for IKEA and believes that leading both business and people development together drives the best results.
She lives and breathes the IKEA Brand, living in Sydney with her husband and two young children, in a home filled with wonderful IKEA products.
Christine Fung
With over 20 years experience in the fast paced consumer goods industry leading global brands and local start-ups in both Sydney and London, Christine is Goodman Fielder’s CMO and Grocery Business Unit Director.
Goodman Fielder’s mission to use food as a force for good is the drive behind Christine’s passion to make every day food better for everyone.
Sarah Myers
Sarah is a seasoned marketing professional with over 20 years of experience in building and expanding well-known Australian brands including realestate.com.au, Mortgage Choice, Domain, The Sydney Morning Herald/The Age and RedBalloon. She excels in brand and product storytelling and has extensive experience leading both B2C and B2B marketing strategies. Sarah is passionate about leading high-performing teams and unlocking new technologies to drive growth. Since joining REA Group in 2019, she has held the position of General Manager, Audience & Marketing, leading teams specialising in brand and performance, lifecycle marketing, audience and personalisation, and analytics. Sarah has been recognised in the CMO50 list and is an active IAB Board Member.
Louise Cummins
Louise Cummins is an award-winning marketing executive with extensive and proven experience across various industries. She is dedicated to harnessing the potential of individuals and businesses, with a particular emphasis on initiatives that foster positive social impact. As an alumna of CMO50, she is a certified coach, speaker, and trainer who has served on multiple non-profit boards. Additionally, Louise has authored two successful children’s books and produced an award-winning short film.
Brand Fame was Uber's top priority from when it launched in Australia in 2012. From the disruptive early stunts to mass reaching Uber Eats platforms 'Tonight I'll be Eating' and 'Get Almost, Almost Anything', Uber's focus on culture-shaping FAME marketing propelled it to mass salience and market leadership across Rideshare and Food Delivery in Australia. APAC director of marketing Andy Morley will share learnings from this incredible journey.
Delegates will glean key insights on:
- Why focusing on FAME pays dividends
- How FAME is built via culture
- Why FAME is more critical in today's media landscape
- Five big tips to making your brand famous
Andy Morley
Andy is the Director of Marketing for Uber and Uber Eats in Asia Pacific, where he has spent the past 8 years steering the brands’ evolution from start-up disrupter to iconic category leader.
Andy’s work leading teams to deliver bold, cut-through campaigns has helped drive rapid consumer adoption, unlock new growth categories, and drive brand fame that has seen the Advertising Industry recognise Uber and Uber Eats as the two most awarded brands during this period. Spearheading iconic campaigns like “Tonight, I’ll be eating…” and “Get Almost, Almost Anything” Andy is now bringing this winning formula to other regions across APAC.
The creative industries thrive on diversity of thought. Yet women continue to face significant barriers. Despite years of conversation, the exodus of women from the industry remains a troubling reality.
Enter The Aunties: now in their third year of what they coin purposeful troublemaking, this collective of industry trailblazers have been channelling their creativity to tackle the most pressing issues facing women in advertising.
In this session, The Aunties will snuff the lip-service-fluff and share tangible, actionable steps that industry leaders, allies, and agencies can adopt to support women and underrepresented groups.
From reshaping workplace policies to challenging the subtle (and not-so-subtle) everyday inequities, this session will empower allies and businesses to be active participants in building a better industry for everyone.
Expect: candid insights, compelling stories, stunning slides and above all, a roadmap for real change. Whether you're a decision-maker, an ally or someone who wants to see a more equal future in advertising, this is your chance to sharpen your proverbial pitchfork and join The Aunties in creating an industry that not only attracts female talent, but also, keeps them there.
Phoebe Sloane
An award winning creative, Phoebe is a Senior Copywriter at Clemenger BBDO Melbourne. She has worked on some of Australia’s most iconic brands including: ANZ Bank, Bonds, Carlton & United Breweries, MYER, Uber Eats and Flybuys. Her talents have been recognised globally, including being selected for the Cannes Young Lions Creative Academy and was named Ad Age Rising Star in 2022. She believes impactful work comes from a magical combination of creativity and human connection. In 2021, Phoebe founded and named The Aunties, Australia’s largest mentoring and support network for women and marginalised genders in the advertising industry.
Abbie Dubin-Rhodin
Abbie Dubin-Rhodin is a senior strategy director at Special Group in Sydney. For the last 13 years, she’s worked across clients in the US and Australia, crafting culturally relevant, insightful strategies for a diverse range of clients — from period pants to grocery stores to home insurance. Abbie is extremely passionate about dismantling inequities in our industry and believes if we shifted 10% of our attention away from seeing whose AI can do our ads fastest and toward tackling said inequities, we could actually make some big strides toward doing so.
Dhivia Pillai
Dhivia made the jump from academia to adland in 2017, and is currently a Lead Brand Thinker at Thinkerbell . She has worked on campaigns and launches for Spotify, Cadillac, Nintendo, Asahi, NAB, Singapore Tourism Board, WWF and Gillette (Asia Pacific), judged creative work, is a frequent panellist at industry forums, and was recently shortlisted at Cannes for a piece of work for the AFLW/Johnnie Walker. She is a proud Auntie with the Aunties, and is passionate about creating space and accessibility for young people to build careers in advertising.
Sive Buckley
Sive Buckley is the Managing Partner of Born Creators, a global collective of independent agencies spanning creative, content, media, digital, CX, and technology. With over 1 5 years of experience across Australia, the Middle East, and Europe, Sive has built a career leading integrated marketing solutions that bridge strategy and execution to drive business growth.
With a background spanning creative development, customer experience, media strategy, and digital performance marketing, Sive’s work has been recognised at major award shows including Cannes Lions, Mumbrella, AWARD Awards , and B&T.
Throughout her established career, Sive has held senior leadership roles at CHEP, AKQA, and Essence Mediacom , working with leading brands such as Telstra, Flybuys, Commonwealth Bank, and Salesforce, leading high – profile campaigns including ‘ Give a Flybuys’.
Alongside her role at Born Creators, Sive is Head of Operations at The Aunties, the advertising industry’s leading mentoring and support network dedicated to advancing women in the industry.
Sive is committed to driving greater diversity, equity, and inclusion within the industry, alongside shaping a more collaborative and future – focused approach to marketing.
Abigail Dawson
Abigail Dawson is a globally experienced brand marketing and communications leader, shaping the reputation and strategic positioning of some of the world’s most recognised creative and communications agencies.
In her current role as Group Communications Director at ASX-listed Enero Group, Abigail is responsible for defining and driving the Group’s brand narrative across 16 cities globally, spanning North America, Europe, Australia, and Asia. She leads internal and external communications across Enero and its portfolio of agencies, partnering with leading clients across the healthcare, technology, and consumer sectors to deliver world-class creative and business solutions.
Abigail works closely with the Enero executive team, clients, and board directors, aligning the Group’s brand, marketing, and investor communications strategy. She oversees the development of the Group’s Annual Report and Investor Relations communications, ensuring Enero’s brand narrative is tightly connected to business performance and resonates with investors, stakeholders, and global markets.
As Fintech platform Hnry’s 12th hire, New Zealand-based Brandon Palmer has been with the startup since the early days and played a key role in its marketing strategy when it launched in Australia in 2020.
Living up to its disruptive ethos, Hnry has experimented with bold marketing tactics that sometimes failed - but ultimately set the brand up for success to take on the category.
Throughout the process, Brandon has learnt a lot about what works in scaling a brand which started as a simple spreadsheet to a full-service solution processing $2.5+ billion in payments every year.
When is the right time to switch on brand marketing? How should you go about investing in creative? Brandon’s talk reveals the strategies that paid off, the stumbles that didn’t, and insights to help marketers scaling businesses avoid slipping on the same banana peels.

Brandon Palmer
As Hnry’s 12th hire, Brandon has been with the Aotearoa New Zealand startup since its early days, playing a key role in developing its marketing strategy when it launched in Australia in 2020.
Originally from Arizona, Brandon worked as a self-employed SEO consultant in New Zealand, operating as a sole trader himself for three years before transitioning into the marketing industry, building a decade-long career. Before joining Hnry in 2019, Brandon spent five years as a digital marketer at the New Zealand TAB.
At Hnry, Brandon has grown from the lone marketing employee to Head of Marketing, managing a team of 10 across ANZ. He pushes Hnry’s marketing team to be bold, encouraging experimentation in line with the company’s disruptive ethos. He has been instrumental in capturing the ANZ sole trader tax market, setting the brand up for continued success as it now tackles the United Kingdom, its third country.
Live Commerce is revolutionising the way brands connect with consumers, yet many Australian marketers remain sceptical or uncertain about its potential. In this masterclass, Live Commerce Australia will break down the essentials.
We’ll start with a brief history of Live Commerce, its rise in China and global expansion, and why now is the time for Australian brands to embrace it. Then, we’ll dispel common myths—from misconceptions about cost and complexity to concerns about audience engagement.
Finally, we’ll provide a practical roadmap: how to assess if your brand is ready, what it takes to run a successful live session, and the critical steps post-broadcast to maximise impact. By the end, marketing leaders will walk away with clarity and confidence—knowing that now is the time to go live, and how to do it successfully.
Rob Marston
Rob Marston launched Live Commerce Australia in late 2023 with a mission—to transform the way brands connect with audiences through the power of Live Commerce. A true digital pioneer, Rob’s career began before the Dotcom boom, giving him firsthand insight into the rise of online recruitment, search, and mobile. Now, he’s leveraging that experience to drive the next wave of digital disruption.
With a deep understanding of audience engagement, data-driven storytelling, and real-time shopping experiences, Rob has helped leading Australian brands tap into Live Commerce to captivate consumers and drive sales. Under his leadership, Live Commerce Australia has become the go-to expert in this space, proving that interactive, shoppable content isn’t just the future—it’s happening now.
As a trailblazer in bringing Live Commerce to Australia, Rob is on a mission to educate, innovate, and redefine how brands and consumers connect in the digital age.
What’re the ingredients to balancing bold creativity with bottom-line results? How do you turn considered creative risk-taking into sustainable business growth and rebrand ‘risk’ in your business so that it’s about fame not fear?
In this session, the Marketing Director behind the Effective Advertiser of the Year, Jenny Melhuish, along with BMF’s Executive Planning Director, Anna Bollinger, and Head of Effectiveness, Hannah McHard, will share how they’ve built a culture - and partnership - that thrives on the connection between creativity and effectiveness.
The trio will explore the A.L.D.I principles of Effectiveness and reveal how they’ve mastered the art of ‘Good Different’.
Whether you’re a marketer or agency professional, this session will take you beyond the theory of creative effectiveness and into real-world action. If you’re looking to build a results-driven, creatively bold culture, this session will offer practical insights and inspiration to help your teams turn great ideas into lasting business impact.
Anna Bollinger
With 20 years’ experience in the industry as an integrated, brand-driven strategic planner Anna has deep experience in QSR, FMCG, banking, service and retail industries.
Throughout her established career Anna has worked with several blue-chip clients such as, McDonald’s, Mondelez, Qantas, CBA, KPMG and Uber Eats. Before the age of 30, Anna was awarded the APG Planning Idol for top Account Planner and has gone on to have her work lauded at creative and effectiveness award shows across the globe, including Cannes Lions, Spikes Asia, and the Australian Effie Awards. At BMF, Anna leads planning on ALDI Australia and Alinta Energy.
Hannah McHard
With two decades of experience in the UK & Australia, Hannah has extensive expertise in consumer behaviour, insights and analytics, marketing strategy and creative effectiveness. Spending 14 years with Kantar, she designed and led brand and communications research for global clients such as Nestle, Unilever, Coca-Cola, Expedia, Disney Channel and IKEA. Moving in-house to lead the insights function at ALDI Australia, she was part of the team that won the Effie’s Most Effective Advertiser three years in a row. In addition, she played a key role in helping ALDI Australia take home three Ad Campaign of the Year Awards, a Grand Effie Award, and a Spikes Asia Grand Prix. Joining BMF’s strategy team in 2022, Hannah is working to further our industry leading culture of effectiveness.
Jenny Melhuish
Jenny Melhuish is the Marketing Director of ALDI Australia, leading all things Marketing for the retailer since she joined in Nov 2022.
Previously, Jenny spent 14 years at the Westpac Group in various Marketing leadership roles, looking after a portfolio of brands, including Westpac, St.George, Bank of Melb, Bank of SA and RAMS.
Do CFOs and procurement officers really think agencies are just the colouring-in department? These important stakeholders hold the keys to the budget that fuels everything we do, yet they remain the least understood players in the client-agency ecosystem.
This session will be shining a light on the often-overlooked dynamics between agencies and the finance stakeholders. By leveraging insights from exclusive research and real-world experiences, we’ll challenge preconceptions, share strategies, and open up the dialogue to foster more productive relationships.
This session uncovers the invisible disconnect between agencies and these vital stakeholders. We’ll explore:
- What we think they do vs. what they actually do
- How CFOs and procurement officers perceive media and agencies
- Why this disconnect is happening?
- How can agencies better speak the language of CFOs and procurement
Key takeaways include:
- Aligning goals: Why the CEO’s priorities might not align with the agency’s
- Proving value: What agencies can give to help finance teams justify the budget and secure internal buy-in
- Demystifying roles: Busting myths and breaking down the knowledge silo that makes relationships harder than they need to be
- Improving collaboration: With marketing spending only 5% of their time on media decisions, how can agencies make that 5% more effective
Antony Wilson
Antony Wilson is a senior and experienced brand and marketing specialist. Throughout his career, Antony has held pivotal roles leading brand, marketing, and communications functions in major financial services and technology organizations. This category leading portfolio includes companies such as Rolls-Royce, Deloitte, Nokia, Samsung, Westpac, BT, and TAL.
His current role is as General Manager, Brand and Communications heading up the corporate marketing and customer functions for Australia’s largest life insurer TAL.
Shiva Storer
Shiva Storer is the General Manager of Data, Strategy & M&A and Enterprise Services at TAL, one of Australia’s leading life insurance specialists. An experienced financial services executive, Shiva’s career encompasses 20+ years in financial services in a broad range of strategic, commercial, operational and large people leadership roles across banking, insurance and wealth management.
Imogen Hewitt
Imogen has spent 25 years in full service, media and creative agencies both in Australia and South East Asia. A career strategist she has parlayed her skills in insight, instinct and understanding people into agency leadership roles. In 2024, she was appointed Chief Media Officer for Publicis Groupe ANZ while retaining her role as CEO of Spark Foundry ANZ.
Since taking on the position of Spark Foundry Australia CEO four years ago, Imogen has accelerated the growth of the agency exponentially. Topping the new business lists in 2020 and 2022, Spark Foundry has more than doubled in size in the last three years while also becoming one of Australia’s happiest agencies. In 2022, Imogen expanded her remit to include Spark Foundry New Zealand.
Recently, she was named #3 in Mediaweek Australia’s 2023 Agency 50 Power List and has been recognised on the B&T Women In Media Power List every year since 2017. She has also previously been named as one of Campaign Asia’s ‘Women to Watch’ in 2017 and 2020.
Caroline Hugall
Caroline Hugall is the Chief Strategy Officer at Spark Foundry Australia, leading the agency’s strategic vision. With over 20 years of experience across London, New York, and Sydney, she has shaped brand and marketing strategies for global businesses. Caroline has held leadership roles at IAG, Mondelez International, Ogilvy & Mather, and Naked Communications, where she spearheaded transformative campaigns for iconic brands such as Coca-Cola, IKEA and Oreo. Passionate about driving meaningful connections between brands and audiences, she blends data-driven insights with cultural intelligence to create impactful strategies.
Pushing for more diversity and representation on screens and print is the right thing to do, don’t get me wrong. The good news is that our industry is becoming more inclusive and diverse… internally and in the work we put out.
But how are we doing this? The big risk in the way diversity is handled in our industry is around diversity simply becoming… mainstream. This means taking shortcuts, putting people in a box while ticking that diversity box and representing people the way you imagine they should be represented, not the way they are.
Let’s think about a few examples:
We “see” diversity on screen, but do we “hear” it? Talents mostly have Aussie, Kiwi and British accents…
22% of Australians live with a disability. Yet, they represent less than 1% of people featured in advertising and TV production.
As the Head of Marketing at Mable, here are some tips I’d share:
- We all see the world through our own lens, no matter how open minded we are. So we need to engage with the right people.
- Don’t take shortcuts, there is no cookie-cutting approach that works.
- Shuffle the creative vision and thinking.
- Embrace the opportunity that social media gives us: celebrate individual stories in a genuine way.
- Media representation has become crucially important and people need to not just be the conversation, but part of the conversation when it comes to representing them.
Guillaume Papillon
Guillaume (G) is the Head of Marketing & Communications at Mable, the online platform where people connect to provide and receive disability and aged care support their way. More than 22 million hours of support have been delivered through Mable over the last ten years, enabling hundreds of thousands of people across Australia to live their kind of independence.
In his role, Guillaume is accountable for brand strategy and experience, overseeing customer marketing and insights and developing an exceptional – and accessible – digital experience… as well as disrupting the traditional care & support category through data-led PR & communications initiatives.
Guillaume has a wealth of experience in disrupting categories and building brands for online platforms, having previously worked as hipages’ Head of Brand & Communications and having led CRM & Lifecycle efforts for global food-delivery platform Delivery Hero. Guillaume’s experience also spans across international category-leading brands, such as Pernod Ricard’s global wine brand portfolio and beauty retailer Sephora in the USA.
Originally from France, Guillaume settled in Sydney in 2011 after completing his Master’s Degree in Strategic PR from the University of Sydney. Guillaume is also a qualified wine expert, having successfully completed his WSET Diploma last year, an expert wine qualification only held by a few thousands people globally. He has since founded his wine-tasting side business, The Wine Apothecary.
Aboriginal Australians were the world’s first storytellers, artists, scientists and designers, and have continued their traditions for milenia. Each cultural group’s history and culture is deeply embedded within its narratives, lore and ceremonial practices. Aboriginal culture defines, and is defined by, Country - land, water and sky.
Interpreting cultural narratives to develop branding can be risky and if not executed authentically can greatly damage your reputation, but the returns can transcend the traditional triple bottom line.
From the design studio that famously covered Qantas aircraft with Aboriginal art, this session will appeal to anyone wanting to understand how to celebrate, interpret or harness the beauty, richness and complexity of Aboriginal and Torres Strait Islander culture, stories, art and identity within branding and design. It will cover cultural branding best practice and unpack the complexity of co-design with Aboriginal knowledge holders and creative practitioners to create branding that is deeply connected to Country.
Ros Moriarty
Described as a national design treasure, Ros’ contributions to design have shaped how Australia identifies as a nation that embraces its foundational Aboriginal and Torres Strait Islander heritage.
Since 1983, Ros and fellow Balarinji co-founder Yanyuwa man John Moriarty, have trailblazed the Indigenous design sector in Australia.
Ros is currently a Non-Executive Director on the Australian Design Council and a member of the Indigenous Football Australia® Council. She was formerly a Commissioner for the Future of Sydney CBD (2021), Inaugural Chair of the Football Australia Women’s Football Council (2019-21), and Board member of Menzies School of Health Research Darwin (2019-21), National Gallery of Australia, Australian Major Events SA and the Australian Academy of Design.
In recognition of her contribution to design and culture Ros has been inducted into the Design Institute of Australia Hall of Fame, the Australian Graphic Design Association Hall of Fame and named a Good Design Australia Ambassador.
Ros’ honours include the St Peters Citizenship Award, the Advance Australia Award for Service to Industry and Commerce, the Winner of the Business Enterprise category in the 2015 Financial Review/Westpac Australian 100 Women of Influence Awards, a 2021 UNESCO Achievement Award, the 2021 Good Design Australian Design Prize, and the 2022 Design Institute of Australia President’s Award.
She is an alumnus of the Australian National University and in 2018 she was named a Companion of the University by Charles Darwin University.
Ros is the author of the memoir Listening to Country (Allen & Unwin 2010), shortlisted for both The Age 2010 Book of the Year, and the 2010 Australian Human Rights Commission Literary Award. She has also written nine picture books for children (Allen & Unwin 2012-2024), variously listed in the Speech Pathology Australia Book of the Year Award (2012, 2015 & 2024), and the 2013 Australian Environment Award for Children’s Literature.
Johnny Bridges
A Ngunnawal man brought up in the Gadigal (Sydney) design community, Johnny has always stayed connected to his heritage, especially through his extended family and their achievements within Indigenous education.
A self-confessed creative chameleon, Johnny has had career opportunities take him across the globe to work with some of the world’s most iconic brands in design, product, branding, content and art direction.
As Balarinji’s Indigenous Creative Lead, Johnny believes that delivering effective creative comes from ‘being culturally aware, knowing your audience and working with purpose.’
In this masterclass, you won’t learn how to edit 1-star Glassdoor reviews - sorry. But you will learn how to build a culture that means they don’t need to be written in the first place.
Think bullying, burnout, misconduct - or that offhand comment at your offsite that makes everyone go quiet. This session is for leaders who care about culture but aren’t here for a compliance lecture.
We’ll discuss how to recognise and call out serious issues and unpack how culture risk shows up early: in the jokes no one questions, the team member who quietly checks out, or the feedback that never makes it into your engagement survey because that’s ‘just how things are around here’. The stuff that lives in the grey.
You’ll walk away with a practical toolkit: how to spot issues early, create space for people to speak up, and respond to tricky situations with clarity and care - whether you’re managing a team of 3 or 300.
Sam Garven
Sam Garven is the Co-founder and CEO of Hello Canopy, a platform that enables employees to speak up about misconduct, burnout and general workplace concerns while giving businesses the tools they need to take action and make meaningful cultural change.
With a background in People & Culture leadership, L&D, and social impact at fast growing organisations like Zip and Kinde, she’s an advocate for building workplaces where everyone can feel respected, and included. Sam also co-founded Grapevine, a not for profit that raises awareness of harassment and discrimination in the technology and start-up ecosystem.
Using her lived experience with workplace harassment, her expertise in People & Culture, and passion for safe workplaces, she’s setting out to create a world of work centred around trust and communication.
Join this expert panel to ponder the last 12 months in the marketing and media industry and delve into the trends that will shape the coming year.
Josh Faulks
Josh Faulks is CEO of the Australian Association of National Advertisers (AANA), the leading marketing industry body in Australia. He leads efforts to shape the future of a trusted and sustainable marketing industry , championing its role as a key driver of business growth and profitability. Josh is a driving force behind industry – wide initiatives in responsible advertising, sustainability, AI governance, inclusion, marketing effectiveness, and government engagement. Known for his strategic acumen and collaborative leadership, he is passionate about building a strong, unified voice for marketers in an increasingly complex and fragmented media landscape.
Natalie Harvey
Natalie Harvey is CEO at Mamamia, Australia’s Largest Independent Publisher. She has been at Mamamia since January 2024 when she moved over from Seven to take on the role as CRO before moving into the CEO role in June last year. Her previous roles include National Sales Director at Seven West Media, Sydney & Brisbane Sales Director roles at Seven, GM at UM Brisbane and various other agency roles.
Jacquie Alley
As a second-generation agency owner and COO at The Media Store, Board Director including Chair of the IMAA, mother of four boys, and 2024 B&T Women in Media Executive Leader winner, Jacquie is passionate about people and purpose. Her leadership style has been described as “kind and compassionate, curious and empathetic, but also decisive and visionary.”

John Schoolcraft
In 2012, together with CEO Toni Petersson, John began to turn a 30-year-old maker of oatmilk, Oatly, into a global movement. By eliminating the marketing department and replacing it with the Oatly Department of Mind Control, his team of creatives has created a voice that often questions the role of companies and brands in society and has become instantly recognisable for its consistently inconsistent approach to encouraging people to take small steps in order to upgrade their lives and the sustainability of the planet.
Tim Burrowes
Tim Burrowes is publisher and founder of the marketing industry publications Mumbrella and Unmade.
He co-presents the weekly MediaLand show on ABC Radio National, and is also author of the book Media Unmade, the definitive story of Australia’s media during the disruptive decade of 2010 to 2020.
Working on newspapers, magazines and online, Tim has been a journalist for more than 30 years and has written about the media for the last 20.
He began his career on local and daily newspapers in the UK, before his first editorship on specialist B2B magazine Hospital Doctor. He was then editor of Media Week, followed by the Dubai-based launch editor of Campaign magazine, covering advertising and marketing issues throughout the Middle East. He was twice named editor of the Year at the British Society of Magazine Editors Awards.
Tim came to Australia in 2006 to edit ad industry bible B&T Weekly before launching media and marketing industry publication Mumbrella in 2008. He remained with Mumbrella until the end of 2021. Under Tim’s editorship, Mumbrella was twice awarded website of the year at the Publishers Australia Awards, while Tim was named business journalist of the year. While Tim was curator of Mumbrella360, the event was twice named conference of the year at the Australian Event Awards.
Unmade, which Tim started in August 2021, is behind industry conferences including REmade – Retail Media Unmade; Unlock, focused on the nighttime economy, and HumAIn – human creativity x AI.
In 2022, Tim was named columnist of the year by the Publish Awards while Unmade was recognised for launch of the year. In 2024, Tim was again named columnist of the year, while his column ‘TV’s bloodiest day’ was named best single article of the year.
In 2025, Tim once again became a co-owner of Mumbrella, in a deal which saw Unmade and Mumbrella come together within the new publishing company Mumbrella Media.
Tim also co-presents MediaLand on ABC Radio National.
He is aware that although biographies such as this are written in the third person, everybody knows he wrote it himself.

Speakers
Experience a lineup of influential speakers at Mumbrella360, featuring 100+ industry leaders and global visionaries. Watch this space for to see who will be joining the 2025 lineup.
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Why Attend?
With 100+ speakers, including influential global keynotes, and a thriving community of senior marketers, this event is your gateway to unparalleled insights. You'll forge invaluable connections with industry leaders and discover what lies ahead.
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Partners
Participate in a one-of-a-kind experience filled with exceptional chances to spotlight your brand and expertise, engage with attendees and connect directly with industry leaders. To explore the possibilities further, reach out to us today.
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Program
Choose from ten empowering streams exploring diverse themes, access dedicated masterclasses, and return to the office with game-changing ideas.
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Afterparty
It's not all work and no play. After the first conference day of intense learning, you and the rest of the attendees will head on over to what will be the afterparty of the year.
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Networking Event
Kicking off on the afternoon of 27 May, the dedicated networking event is for those who are keen to build new relationships, talk up their own capabilities and strengthen personal networks.
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M360 Networking Event
Have you heard about Mumbrella360's speed networking afternoon, taking place on 27 May? This event is the perfect curtain-raiser to the conference days if you're looking to bolster your little black book of industry contacts. Whether you're a media sales professional (or agency exec) looking to connect with senior marketers, or even a brand leader seeking to discreetly assess current industry offerings, this is a great opportunity to rub shoulders with key industry players.
There's just one catch. You'll need to purchase an all-access pass to attend. Upon your ticket purchase, you'll be required to set up your networking profile as a priority.
Who will be in the audience?

Marketers
Mumbrella360 will bring together CMOs and marketing leaders from Australia and New Zealand. This is your chance to hear directly from some of the biggest brand leaders, as they reveal their secret sauce.

Agencies
Hear from agency leaders across media, creative, digital, social and more. Learn about client-agency market conditions, and all of the challenges and opportunities ahead. Plus, you'll glean unrivalled insights on the creative process.

Media
Some of the biggest media brands in the world speak at Mumbrella360, providing a platform to discuss a wide array of industry topics when it comes to the global and local developments.






Event details
27-29 May 2025 | Carriageworks, Sydney
Tuesday, 27 May 2025 - Networking Event
Wednesday, 28 May 2025 - Conference Day 1 & Afterparty
Thursday, 29 May 2025 - Conference Day 2
Getting there
245 Wilson Street, Eveleigh NSW 2015
View directions on how to get there.
Acknowledgement of Country
We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW. We pay our respects to the people, the cultures and the elders past, present and emerging.