ABC and YouTube blame ‘account settings’ for video ads blunder
The ABC and YouTube appear to have settled their differences after pre-roll video ads were run before the broadcaster’s programming content despite it claiming it had not given permission.
After Mumbrella revealed that 15s ads for Procter & Gamble products including Head & Shoulders and Gillette Fusion had been running on the ABC’s YouTube channel, the ABC claimed it had been done without its permission and demanded an explanation. Read more »
Drake International launches ‘The Ultimate Job’ campaign
Drake International, the recruitment company, has launched a campaign to find “The Ultimate Job” in Australia. Read more »
Cricket Australia turns to Naked for strategy
Cricket Australia has appointed Naked Communications Melbourne to handle its brand strategy and consumer insights. Read more »
Health insurer ahm takes aim at rivals
Health insurer ahm has launched a new campaign around its “We Love Healthy Competition” positioning, taking aim at its larger rivals. Read more »
Foursquare explodes in Sydney as first five city tweetup hits Australia
Australia’s social media scene passed through two milestones last night with Foursquare’s first Australian swarm, and a first five-city simultaneous tweetup. Read more »
Tsuki picks up PR work for Hackett Films and jazz artist Skii Harvey
Tsuki has been appointed to handle consumer, trade and grassroots PR activity for production house Hackett Films and Australian jazz singer Skii Harvey. Read more »
Online complaints system for commercial FTA TV industry goes live
Consumers are now able to lodge complaints against commercial free-to-air TV networks online, with industry body Free TV making the new complaints mechanism live on its website this month.
In a major change to commercial TV’s code of practice, for the first time consumers can now make complaints more immediately online, where previously it was only possible to do so via post or fax. Read more »
NSW Maritime appoints PHD to push safety message
PHD has won the strategy and media planning account for NSW Maritime, the state government’s maritime safety department. Read more »
NCIS speeds ahead of Top Gear and My Kitchen Rules
Ten saw a strong Tuesday ratings result, with NCIS the most-watched show for the night, but it proved more popular among older viewers, while younger audiences turned to Seven’s My Kitchen Rules and Nine’s Top Gear. Read more »
ABC to debut Doctor Who on iView online video player
The ABC is set to give its iView service a massive push by launching the new series of sci fi drama Doctor Who on the video player two days before it is shown on ABC1.
It is the first time that the ABC has aired any show online before broadcasting it on TV. Read more »
Digital Citizens told: Freedom of tweet? You never had it
People working in communications who bemoan the loss of their right to freely tweet their views regardless of client or business conflict never had the right in the first place, last night’s first meeting of Digital Citizens was told. Read more »
Freedom Furniture sends dog in a spin in latest TV ad
Freedom Furniture has launched a new retail TV ad featuring a dog chasing its tail as part of its voucher promotion.
ABC demands explanation after YouTube shows video ads against its content
The ABC has demanded that YouTube stop showing advertising against its content and explain how a 15 second Head & Shoulders commercial came to be played ahead of programming from ABC1’s Australian Story.
The national broadcaster has refuted YouTube’s claim that the video ad would only have been shown because the ABC signed up for it.
Lion Nathan appoints former Virgin Mobile marketer Bradshaw as part of restructure
Former Virgin Mobile marketing director, Jon Bradshaw has moved to Lion Nathan to become brand director of its mainstream beer brands XXXX, Tooheys and West End.
His appointment is part of wider changes within the drinks company’s marketing team which has been led by Lion Nathan marketing director, Matt Tapper. Read more »
BPAY targets young consumers with ‘time-wasting’ competition
BPAY has launched a competition asking consumers to submit their ideas for “the world’s biggest most awesome waste of time”.
The campaign is being aimed at 18-25 year olds to encourage them to use the BPAY service when paying multiple bills. Read more »
Virgin Mobile awards Publicis Mojo ad account
Virgin Mobile has awarded Publicis Mojo its advertising account, making it one of the agency’s biggest wins since the arrival last year of Craig Davis as chief creative officer and co-chairman.
Mumbo Report: MOVE explained and why Murdoch matters
In today’s Mumbo Report from Studio 33:
- John Grono and oOh Media’s Brendan Cook explain how the outdoor industry’s new metric MOVE will work.
- The Week’s David Salter on Rupert Murdoch’s influence Read more »
BMF elevates Dylan Taylor to executive creative director role
BMF has restructured its creative leadership team with the promotion Dylan Taylor, DM creative director, to joint executive creative director with Warren Brown.
The changes, which follows the departure of creative director Simon Langley to 303, also sees associate CD Dennis Koutoulogenis and art director Shane Bradnick elevated to the role of creative directors. Read more »
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