It’s been a tough year for big brands, and despite having entire PR teams at their disposal, many of them seem unable to effectively manage a brand crisis.Sure, big budgets and high profiles bring bigger risk and larger, more public mistakes but this year, Optus, Qantas and the Splendour in the Grass Festival all provided … Continue reading Brand disasters of 2022: what we’ve learned from Optus, Qantas and Splendour in the Grass