Features May 24, 2022 9

What did Clive Palmer get for his $100m ad splurge?

Since mid-2021, Australia’s media companies have been awash with ads for Clive Palmer and his United Australia Party. But in the wake of Saturday’s Election poll Mumbrella’s Calum Jaspan looks at how the "most expensive campaign in history" was spent and what, if anything, the media strategy achieved.


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