Features June 29, 2022

Intrepid Travel's Leigh Barnes on how brands can do better than impact-washing

As more and more brands are accused of impact-washing by a growing cohort of conscious consumers, Mumbrella's Kalila Welch spoke to sustainable travel company Intreprid Travel's chief customer officer Leigh Barnes about what brands can do to ensure their activism is meaningful, and the steps Intreprid Travel has taken to back up its advocacy through a set of ethical marketing guidelines.


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