Economic strain, fragmented audiences, and disruptions to business models driven by the tech platforms and AI. Despite these challenges across the publishing world, there will be winners, and we want you to be among them. Whether your audience is consumers or corporates, publishing strategies must adapt and respond. This isn’t an industry that can afford to be passive. If you’re choosing to hold your ground you need to collaborate, share and learn from your peers, now more than ever before.

At Mumbrella's Publish conference we’ll host provocations, new perspectives, case studies and off-the-record conversations about audience, monetisation models, your tech stack and talent. 

For B2C publishers, this is about reclaiming the channel and doing what you do best in a new landscape, with a focus on relevance, reach, and revenue (before someone else rewrites your value). For the B2B sector, it’s about remaining credible in a flood of auto-generated content, and proving your worth to discerning professionals who know the difference between signal and noise.

What both sectors have in common is that they will win by building communities, and authentically connecting them in both the digital realm and in the real world. We’re bringing this conference back because we believe it’s time for the publishing community to come together. 

The Mumbrella Publish 2025 agenda won’t sugar-coat the situation, but we’re not panicking, either. This is your moment to lead; ask better questions; rethink your assumptions. And to connect with others who aren’t just reacting to change, they’re shaping it, before it shapes us.

Stay tuned for content updates.

The event will be curated by Mumbrella’s head of curation Cat McGinn, in consultation with industry leaders who will comprise the Mumbrella Publish advisory panel. Anyone wishing to join the advisory or suggest a conference session should contact cat@mumbrella.com.au.