Bio coming soon…
September 19, 2019 | Hotel Swissôtel Sydney
You know technology companies are trying to shift the industry significantly again, you know 2018 saw major ownership changes in the publishing landscape, you know there have been significant business restructures and you know there’s a lot more going on. At Mumbrella Publish 2019 you can hear all about it from the people involved. Don’t miss Australia’s biggest publishing conference at one of the most significant stages of the Australian publishing industry and get in front of the most influential and game-changing executives in the industry.
Managing Director & CTO, Microsoft News Labs
Managing Director & CTO, Microsoft News Labs
Bio coming soon…
What if you could remove redactions from a classified document? Or uncover hidden connections in a 50,000 page data dump? Or automatically index, transcribe and translate your entire video archive on the fly? This is not science fiction – publishers are already experimenting with these tools to tell better stories and push their businesses forward.
Microsoft News Labs’ US-based Managing Director Ben Rudolph will speak at Mumbrella Publish to explain how journalists and newsrooms can use AI and other innovative technologies to foster collaboration, unlock insights, dramatically scale human creativity, and drive transparency, trust, and loyalty with audiences.
This discussion will give you a glimpse into journalism’s future, where a reporter’s natural curiosity and tenacity is augmented with the immense processing capacity of modern computing, giving rise to new modes of storytelling, new ways to discover those stories, and new ways to drive value for publishing businesses.
Custom content has long been seen as a significant opportunity for publishers to boost revenue, but is the real win one step further down the path?
In an age where content can come from anywhere, publishers have had to fight hard to maintain their audiences and capitalise on their strengths. It’s led to some interest pivots and new business models in the industry, none more so than the opening of creative agencies and studios by publishers.
Marketers are now not only turning to publishers to create their desired content but some such as VICE and Bauer Media have created in-house studios and agencies, born from journalistic roots, to further service those clients far beyond traditional custom content.
Does this mean publishers are becoming a threat to ad agencies? In this session hear from publishers who have pivoted their business model to service these new opportunities and the brands that have worked with them.
GM Story54, Bauer Media Group
GM Story54, Bauer Media Group
Jane Waterhouse is the General Manager of Bauer Media’s Story 54 – Bauer’s Award Winning commercial storytelling division for women. Jane is the former CEO of We Magazines, publisher of The Hoopla, and Managing Director of marketing and publishing company Sister. Waterhouse has also held senior editorial roles and marketing roles at ACP Magazines on titles such as The Australian Women’s Weekly, Woman’s Day and Weight Watchers.
Managing Director, Guardian Australia
Managing Director, Guardian Australia
Dan Stinton is Guardian Australia’s managing director. He leads the publisher’s commercial strategy, with responsibility for revenues and operations across advertising and other areas. Prior to this role, Stinton was head of digital at Seven West Media, managing digital products and technology across Seven West Media’s Western Australian business including The West Australian, Perth Now and 7 Perth. He previously held senior roles at Yahoo7, the joint venture between global internet company Yahoo and Seven West Media, and as general manager of RTRFM, a Perth-based community radio station. He is also the co-founder of eBev, a successful digital startup in the beverage industry. Dan began his career as a journalist, writing and editing for a range of news and lifestyle publications.
In an industry where newsrooms are shrinking, The Guardian has seen an expansion, doubled its revenue over the last three years and grown its unique audiences 29% month on month to 5.38m.
But, with a new strategic goal to reach two million paying memberships within the next three years, how will the publisher track, analyse and develop its audience funnel? Essentially, how do they think they are going to reach two million paying members?
In this session, The Guardian Australia’s managing director Dan Stinton will reveal the different ways The Guardian is monetising journalism, how a business model which doesn’t revolve around advertising can be successful and why The Guardian believes it can be successful with a reader revenue business model.
What if you could remove redactions from a classified document? Or uncover hidden connections in a 50,000 page data dump? Or automatically index, transcribe and translate your entire video archive on the fly? This is not science fiction – publishers are already experimenting with these tools to tell better stories and push their businesses forward.
Microsoft News Labs’ US-based Managing Director Ben Rudolph will speak at Mumbrella Publish to explain how journalists and newsrooms can use AI and other innovative technologies to foster collaboration, unlock insights, dramatically scale human creativity, and drive transparency, trust, and loyalty with audiences.
This discussion will give you a glimpse into journalism’s future, where a reporter’s natural curiosity and tenacity is augmented with the immense processing capacity of modern computing, giving rise to new modes of storytelling, new ways to discover those stories, and new ways to drive value for publishing businesses.
Managing Director & CTO, Microsoft News Labs
Managing Director & CTO, Microsoft News Labs
Bio coming soon…
Each year Mumbrella Publish delivers the biggest names in the Australian publishing industry to speak about the most pressing issues and opportunities. This year’s conference will feature a concentrated dose in a single session with leaders from the most well-known publishers.
Each will take the hotseat individually to provide quick-fire answers to some of the most pressing questions facing their business and the publishing industry in general.
There is no time for filler in this not-to-be-missed session.
CEO Chief Content & Creative Officer, Junkee Media & oOh!media
CEO Chief Content & Creative Officer, Junkee Media & oOh!media
Neil is the founder and CEO of Junkee Media, Australia’s leading Youth publisher and branded content agency, and also the Chief Content & Creative Officer of oOh!media, Australia’s leading out-of-home company (Junkee Media’s parent company).
Neil is an experienced entrepreneur and leader with a track record of building businesses at the intersection of where culture and commercial creativity collide.
CEO, Schwartz Media
CEO, Schwartz Media
Rebecca Costello is the chief executive of Schwartz Media, a role she has held since 2006. Rebecca leads the commercial strategy, with responsibility for revenues, operations and marketing. Rebecca has led Schwartz Media through times of significant change across the media landscape, including the digital transition. During Rebecca’s time Schwartz Media has launched various new products, the most significant being the 2014 launch of The Saturday Paper and the recent launch of daily news podcast 7am.
Prior to this role, Rebecca was the commercial director at AFL Publishing (now AFL Media), establishing and managing the commercial strategy on behalf of the Australian Football League. Rebecca was previously managing director and co-founder of the Sydney-based full-service agency specialising in the young adult market, Schmooze Media. Rebecca has also held senior roles at The Age and Text Media.
Managing Director, The Australian NSW and Prestige Titles
Managing Director, The Australian NSW and Prestige Titles
Nicholas Gray is Managing Director of The Australian, NSW & Prestige Titles. He was first appointed CEO of The Australian in 2013, and has been responsible for top and bottom line improvements fuelled by digital subscription growth and an expanded focus on digital products. His role expanded to include the Prestige Titles in 2018 and all NSW titles in 2019.
He joined News Corp in 2012 following the acquisition of Business Spectator, of which he was GM and Publisher. Before this Nicholas was CFO / Strategy Director and then National Sales Director at ninemsn. Prior to this, Nicholas worked on corporate strategy at Lion Nathan and was an investment banker at Citigroup in London and Tokyo and Macquarie in Sydney. He is a non-executive director of the University of New South Wales Foundation board, Medium Rare, Society One and the Community Newspaper Group.
When technology giant Apple announced the launch of Apple News+ in March it was met with mixed reactions, with some opting not to participate in the news aggregating subscription product. While some legacy publishers argue Apple will eat into their subscription businesses and erode their relationships with consumers, others declared that the subscription service will give them mass reach. So, is this good or bad news for the publishing industry?
With the technology behemoth promising to deliver current events coverage from trusted sources, there are still questions about the company’s ability to help publishers increase their revenue opportunities. What can publishers learn from Apple’s new subscription model? What should Apple be learning from publishers? How should Apple work with publishers and what will this do to revenue?
In this session hear from some of the industry’s most senior leaders as they unpack what Apple News+ means, who should be signing up and what the industry can learn about subscriptions from the tech giant’s news play.
CEO, Pacific Magazines
CEO, Pacific Magazines
Gereurd is the Chief Executive Officer of Pacific Magazines, the multi-media and publishing arm of Australia’s largest and best-performing integrated media group, Seven West Media.
He leads a portfolio of the country’s most influential, iconic and powerful cross-platform brands including Better Homes & Gardens, marie claire, New Idea, InStyle, Women’s Health and Men’s Health.
Gereurd has more than two decades of experience across all facets of the media industry, having held positions at Guardian News & Media, ACP (now Bauer Media) and Pacific across editorial, commercial, publishing and general management.
Gereurd’s key skills include organisational transformation, strategic development, customer experience, commercial solutions, innovation and diversification in a constantly evolving media landscape.
General Manager, Private Media and Publisher, Crikey
General Manager, Private Media and Publisher, Crikey
Coming soon
Custom content has long been seen as a significant opportunity for publishers to boost revenue, but is the real win one step further down the path?
In an age where content can come from anywhere, publishers have had to fight hard to maintain their audiences and capitalise on their strengths. It’s led to some interest pivots and new business models in the industry, none more so than the opening of creative agencies and studios by publishers.
Marketers are now not only turning to publishers to create their desired content but some such as VICE and Bauer Media have created in-house studios and agencies, born from journalistic roots, to further service those clients far beyond traditional custom content.
Does this mean publishers are becoming a threat to ad agencies? In this session hear from publishers who have pivoted their business model to service these new opportunities and the brands that have worked with them.
Commercial Director and Partner, Edge
Commercial Director and Partner, Edge
After 10 years at the heart of custom publishing and content marketing, Fergus is fascinated by the change it is going through. His views on content marketing have been extensively published by B&T, BRW, AdNews and Mumbrella, but his passion lies in the commercials behind each project: how Edge can drive a profitable return for its clients and leverage the owned media it creates via sponsorship and partnerships.
Head of Brand Partnerships, VIRTUE
Head of Brand Partnerships, VIRTUE
Coming soon
GM Story54, Bauer Media Group
GM Story54, Bauer Media Group
Jane Waterhouse is the General Manager of Bauer Media’s Story 54 – Bauer’s Award Winning commercial storytelling division for women. Jane is the former CEO of We Magazines, publisher of The Hoopla, and Managing Director of marketing and publishing company Sister. Waterhouse has also held senior editorial roles and marketing roles at ACP Magazines on titles such as The Australian Women’s Weekly, Woman’s Day and Weight Watchers.
Executive Director, Content Marketing, News Corp Australia
Executive Director, Content Marketing, News Corp Australia
With over 20 years’ experience in media and content marketing Simon Smith joined News Corp Australia in March 2017 to launch the company’s content agency, Suddenly. As executive director, content marketing at News Corp and as head of Suddenly, Mr Smith is responsible for the content marketing strategy and initiatives across multiple platforms to drive new revenue and partnerships. He works closely with News Corp Australia’s established content marketing, custom publishing and commercial content businesses across the country. Mr Smith joined News from Fairfax Media where he was managing director of their content marketing division for three years and during this time he launched their in-house content marketing studio. Mr Smith has worked in the Australian media industry across commercial, marketing, editorial, radio, television, print, events and digital, holding numerous senior positions with News Corp Australia and PBL. He was also on the board of NewsMediaWorks. As an industry expert he is regularly invited to present at events and conferences around the country on content marketing.
In an industry where newsrooms are shrinking, The Guardian has seen an expansion, doubled its revenue over the last three years and grown its unique audiences 29% month on month to 5.38m.
But, with a new strategic goal to reach two million paying memberships within the next three years, how will the publisher track, analyse and develop its audience funnel? Essentially, how do they think they are going to reach two million paying members?
In this session, The Guardian Australia’s managing director Dan Stinton will reveal the different ways The Guardian is monetising journalism, how a business model which doesn’t revolve around advertising can be successful and why The Guardian believes it can be successful with a reader revenue business model.
Managing Director, Guardian Australia
Managing Director, Guardian Australia
Dan Stinton is Guardian Australia’s managing director. He leads the publisher’s commercial strategy, with responsibility for revenues and operations across advertising and other areas. Prior to this role, Stinton was head of digital at Seven West Media, managing digital products and technology across Seven West Media’s Western Australian business including The West Australian, Perth Now and 7 Perth. He previously held senior roles at Yahoo7, the joint venture between global internet company Yahoo and Seven West Media, and as general manager of RTRFM, a Perth-based community radio station. He is also the co-founder of eBev, a successful digital startup in the beverage industry. Dan began his career as a journalist, writing and editing for a range of news and lifestyle publications.
If you have a great idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it now for consideration. Mumbrella’s Publish conference call for session proposals is currently open.
Simply choose a headline that describes concisely what it is you think should be discussed, and provide a few paragraphs on the session idea to flesh out the headline. Please be clear about who you suggest the speaker/s is/are and why they would be suitable to talk on the topic. If it is a panel you’re suggesting, please mention the speakers you think should be on it, making sure to be realistic about those you think would participate.
The types of sessions that work well:
What we don’t generally accept includes:
Alternatively, if you would simply like to suggest a brief idea or put forward someone to be part of an existing panel, please email Damian Francis, Head of Event Content at Mumbrella on damian@mumbrella.com.au.
I think Mumbrella is world class, I mean they’re always at the front-foot of the most interesting and relevant subject content, the way they host the events, is always really effortless for any people.
An absolute must for the publishing industry, a great event for everyone in the industry to learn and network with businesses relevant to their own and to see and hear what's new and now in their market.
I think that Mumbrella has done a fantastic job of organising a really great event.
I think these opportunities are great to just step away from the day-to-day, get out of the office and really kind of embrace the industry and listen to it from all different angles.
I love the sponsors here too, they’re who I’ve been personally looking at, so I think it’s a high calibre turn out, I’ll be coming next year!
I think there is a good variety, so there is something for everyone, whether you’re coming from the client or customer side, or a retailer or an FMCG, there are some really good learnings
Mumbrella’s Publish brings together the best practitioners in the print and digital publishing industries. Get your branding in front of key decision makers across the industry, with packages that include thought leadership, education, awareness and lead generation. Speak with us about ways we can create a bespoke sponsorship that works for you and fulfils your marketing objectives.
September 19, 2019
Hotel Swissôtel Sydney
Mumbrella Publish is one of the biggest and most comprehensive conferences for the publishing industry in Australia. Featuring two streams of content and a collection of the most senior leaders in the industry to crack open the most talked about and challenging topics, it’s not to be missed for anyone working in the publishing industry, whether it’s in sales, marketing, editorial or any other facet.
68 Market St, Sydney NSW 2000
