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April 11, 2019 | Four Seasons Hotel Sydney

Headline Sponsor

The best destination for travel marketers and the agencies they work with

Mumbrella’s Travel Marketing Summit is the leading conference for APAC travel marketers – from destinations to transport, martech solutions to travel agents and much more. It will throw into the spotlight the most debated industry opportunities, analyse the biggest campaigns, expose the latest trends and challenge the industry with new thinking. Leading senior marketers from some of the biggest travel brands operating in APAC will speak at the Mumbrella Travel Marketing Summit, making it an unmissable conference for those in the industry during this exciting and challenging time.

FEATURED IN 2019

The New World of the Travel Brand

Brent Hill

Executive Director of Marketing, South Australian Tourism Commission

Emily Rayner

Head of Digital Content and Merchandising, Luxury Escapes

Teamwork, Bravery and Dundee: The Making of a Special Campaign

The Destinationists Live: Taking Responsibility for Overtourism – Can Travel Marketers Can Do Better?

Graham Perry

Managing Director, Best Western Hotels & Resorts Australasia

Lynn Qu

VP of Product & Marketing, Trip.com

The Live 120 Hour Ad (and More) That Helped Put SA Back in the Limelight

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THE PROGRAM

7:50am
Registration & Arrival Tea and Coffee
8:25am
Welcome Address
8:30am
Surf or Turf: Riding the Changing Wave of Travel Marketing
9:00am
The Live 120 Hour Ad (and More) That Helped Put SA Back in the Limelight
9:45am
Teamwork, Bravery and Dundee: The Making of a Special Campaign
10:30am
Morning Tea
11:00am
INTERNATIONAL STREAM
Why Most Consumer Data Advice Doesn’t Work for Travel Brands
DOMESTIC STREAM
Travel Centred Marketing: Which Half of Your Marketing is Working?
11:50am
DOMESTIC STREAM
Is Your Experience Designed for Influence?
12:25pm
INTERNATIONAL STREAM
Up, Up and Away: Avalon Airport’s Push Into New Territory
DOMESTIC STREAM
Creative Cross-Platforming: Why Luxury Escapes is Diversifying Its Strategy
12:55pm
Lunch
1:05pm
Lunch & Learn – Fueling Booking Decisions with Real Traveller Content
1:45pm
INTERNATIONAL STREAM
The Destinationists Live: Taking Responsibility for Overtourism – Can Travel Marketers Can Do Better?
DOMESTIC STREAM
Sparking the Conversation: Effectively Inspiring Today’s Travellers
2:30pm
INTERNATIONAL STREAM
Social Media Advocacy and Video: Tourism New Zealand’s #KiaOraNZ
DOMESTIC STREAM
Travelling Through a World of Content: Where to From Here?
3:05pm
INTERNATIONAL STREAM
Digging Through the Data: Can You Really Connect with Your Customers?
DOMESTIC STREAM
From Blue Rinse to Blue Skies – 10 Seniors Travel Myths Busted
3:35pm
Afternoon Tea
4:00pm
The New World of the Travel Brand
4:45pm
Gen Z: Redefining the Rules of Engagement for Travel Marketers
5:40pm
Close & Networking Drinks Reception

Fantastic attendance! You’ve got over 400 marketers here from the travel sector, that’s a big audience, and great opportunity for people to come and learn and share and explore.

It’s really important for marketers to get together and share best practices, so for me it’s really critical to come to days like today.

Keynote speakers were fantastic and loved the panel style interview to allow for questions and interaction.

This summit provides an opportunity for a swathe of travel professionals to come together and hear from a mix of seasoned tourism speakers and panellists who offer different opinions, thoughts and ideas.

The event had speakers highly relevant to travel and tourism, and good case studies to take away.

Become a sponsor in 2020

Mumbrella’s Travel Marketing Summit brings together leading APAC travel marketers across brands and agencies to share strategies, insights and case studies. The event offers businesses the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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CONTACT

FOR CONTENT ENQUIRIES

Contact the head of paid content,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the event manager,
Bianca Reynolds.

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