As the needs and habits of travellers evolve, both at home and abroad, the role of brands is changing, too.
Over the past few years there have been raft of reviews leading to brands adjusting, adapting or even making wholesale changes. From national carriers to national identities; American Airlines to Air Tahiti Nui, Bhutan to Bolivia, brands are responding to the shifting expectations of the traveller and the new travel norms.
All of those examples where handled by one agency – FutureBrand. The company has been responsible for some of the most high profile refreshes and rebrands in the travel industry, including airlines, hotels, travel experiences and even entire countries.
In this session, FutureBrand Asia-Pacific CEO, Richard Curtis, will take the stage to discuss why and how brands are changing, and the trends that are leading the way.