International speaker

Emma Campbell

With over 20 years of experience across various sectors, Emma specializes in destination marketing and tourism. She currently leads sector marketing for Tourism and Culture at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), where she develops and executes strategic marketing initiatives to promote the emirate’s diverse tourism and cultural offerings to global audiences.

Before joining DCT Abu Dhabi, Emma served as Chief Marketing Officer at Tourism Fiji, where she successfully guided the organization through the pandemic, launched the award-winning Open For Happiness campaign, and achieved significant global visibility and visitor growth.

A graduate of the University of the West of Scotland with a BA in Marketing, Emma was recognized as one of Campaign Asia Pacific’s “40 Women to Watch in APAC.” She is deeply passionate about nurturing talent, building high-performance teams, and fostering inclusive, safe work environments. Known for her creative, analytical, and empathetic leadership style, Emma drives impactful brand awareness and sustainable consumer growth.

Susan Coghill

As Tourism Australia’s Chief Marketing Officer, Susan Coghill is responsible for driving the organisation’s global marketing efforts. Her relentless pursuit of effectiveness and world class creativity has raised the bar in destination marketing. Some of her well known and well-loved, award-winning campaigns including the global ‘Come and Say G’day’ campaign, the ‘Dundee’ Super Bowl campaign in the US, and the Australian ‘Holiday Here This Year’ campaign. In her time at Tourism Australia, Susan has been recognised as one of the top CMOs in Australia and Asia Pacific on Campaign Asia’s CMO Power List, B&T’s CMO Power List, AWARD CMO of the Year and the CMO50.

Erik de Roos

An experienced marketing and advertising professional, Erik joined the South Australian Tourism Commission in July 2021 with a clear ambition to make South Australia easy to remember and hard to forget. Since then, Erik has helped lead the SATC Marketing Team out of the COVID-19 pandemic and through once-in-a century floods to the establishment of a new distinctive, long-term brand platform for South Australia. Under Erik’s leadership, the South Australian Tourism Commission marketing team was awarded National Marketing Team of the Year in the 2023 Australian Marketing Institute Awards. 

Lindene Cleary

Lindene Cleary brings over 20 years of marketing expertise to her role as Chief Marketing Officer at Tourism Tasmania. Her journey has taken her from creative agencies to global powerhouses like Coca-Cola and Diageo, honing her skills across brand management, content creation, and strategic marketing communications.

At Tourism Tasmania, Lindene leads all aspects of the destination's marketing strategy both domestically and internationally. Her leadership has shaped signature creative work including the award-winning "Come Down For Air" platform and the distinctive "Off Season" initiative, which she developed during her five years as Head of Brand Marketing before stepping into her current role.

With experience spanning Sydney, Singapore, London, and Seoul, Lindene brings a global perspective to her work. Yet it's her deep connection to Tasmania—the place she now proudly calls home again—that truly drives her vision. A passionate advocate for her island, Lindene champions the vital role tourism plays in Tasmania's economy and community. She boldly and authentically leads the Tourism Tasmania marketing team in sharing Tasmania's unique story with the world, bringing her diverse experience to the place that matters most to her.

Marianthi Livaditis

Marianthi leads brand and marketing strategy and in-house creative services for the South Australian Tourism Commission, driving the implementation of a bold new rebrand – ensuring South Australia is not just seen, but felt. With an Honours degree in Anthropology and a Master’s in Business Marketing from the Ehrenberg-Bass Institute, she combines marketing science with a deep love for South Australia as a place, a culture, and a brand. For Marianthi, South Australia isn’t just home – it’s one of the country’s best destinations, and she’s dedicated to ensuring it no longer stays hidden but claims the spotlight it deserves.

Justine Lally

Justine is a highly respected tourism marketing veteran, boasting an impressive twenty plus years’ leading marketing strategy and customer initiatives across the travel, experience and events sectors.

She began her career at then P&O Resorts, before embarking on an extended stint at the APT Travel Group, where she served as the Europe Product Manager and significantly contributed to APT's recognition as the Best River Cruise Operator for five consecutive years.  Transitioning to marketing saw Justine leading a large cross-functional team, delivering evolving brand platforms for APT and Captain’s Choice, achieving strong brand health results, record new customer acquisition and high ongoing guest retention. Seeking new challenges, she then took on the role of revitalising Australia's celebrated food event - Melbourne Food & Wine Festival, showcasing her hands-on approach and expertise in brand evolution.

Justine’s breadth of experience now neatly dovetails with Journey Beyond’s 16 experiential tourism businesses, whose swag of premium Australian brands include The Ghan, Outback Spirit, Melbourne Skydeck and Sal Salis at Ningaloo Reef.  Responsible for the groups Brand Platforms, annual Strategic and Tactical marketing plans, customer growth projects and ultimately nurturing guests through the end-end customer journey.    

As Executive General Manager – Marketing with Journey Beyond, she is proud of her team delivering award-winning campaigns, large scale digital transformational projects, and a super fun time along the way.  

David Fraser

David brings over 15 years’ experience to BMF. Prior to joining in 2014, David was Creative Group Head at DDB Sydney where he created major campaigns for clients including Wrigley’s, McDonald’s and Volkswagen. At BMF, David has established ALDI Australia as the most awarded, efficient and effective retail account in the country, with the development of the ‘Good Different’ brand platform, with this work resulting in over 170 marketing effectiveness awards. Similarly, David’s award winning ways have also extended to the highly successful Tourism Tasmania ‘Come Down For Air’ brand platform, winner of numerous creative and effectiveness accolades.

Sara King

Sara King is Intrepid’s General Manager of Purpose and is responsible for delivering the company’s environmental, social and governance commitments, including as a signatory to the UN Global Compact and a certified B-Corp. Her remit includes stakeholder engagement, social and environmental impact, reconciliation, and the B-Corp certification .

Prior to joining Intrepid, Sara held a number of roles at the International Finance Corporation, a member of the World Bank Group, including working on sustainable communications and inclusive tourism development and sustainability in the Asia Pacific region. Sara holds a Master of International Relations from Macquarie University and a Graduate Certificate of Management from the AGSM at UNSW Business School.

Stuart Wragg

Stuart is the Managing Director of the Australian arm of Salterbaxter, Publicis Groupe’s advisory, engagement and reporting consultancy at the service of sustainability. With over 15 years of consulting experience, Stuart works with local and international teams to help Australian-based businesses drive progress toward a more sustainable future. Passionate about the power of credible and creative approaches to sustainable transformation, Stuart is driven to help Australian businesses manage ESG risks and unlock value from their investments in environmental and social initiatives.

Annabelle Jones

From driving visitation through meaningful storytelling to turning small-town charm into national conversation, Annabelle Jones is one half of the director duo behind we scout, the earned-first agency recently appointed as the PR partner for Mudgee Region Tourism.

Annabelle brings decades of experience delivering results-driven communications strategies for both global giants and boutique tourism operators. Her work is defined by a relentless focus on earning attention, whether through deep audience insights, creative ideas rooted in cultural relevance, or campaigns that deliver tangible commercial impact and a heap of authentic talkability. 

A natural communicator, Annabelle is known for getting under the skin of the brands she represents, understanding their priorities, shaping stories with purpose, and delivering cut-through across every channel. 

Brendan Day

Brendan is an award-winning executive creative director that consistently delivers category defining and culturally influential work. Since taking over the creative department at Town Square a little over 10 years ago, his leadership has transformed the strategic and creative output of every client at the agency.

Brendan has significant depth working on placemaking and destination marketing for brands all over the world including Visit Qatar and Hilton Hotels, as well as Australian brands including Visit Victoria, APT Travel Group, Melbourne Food & Wine Festival and Journey Beyond’s full portfolio of brands.

A previous Mumbrella Travel Awards Advertising Campaign of the Year winner for Town Square’s work on Made of Ballarat. In the same year the agency also took home Creative Agency of the Year. Town Square has featured consistently in the Mumbrella Travel Awards’ shortlists since then.

Brendan is currently completing his Masters Thesis on the impact of AI image and video generation tools on how creative directors shape work and lead teams. This is the final component of a Global Executive MBA with the renowned Berlin School of Creative Leadership.

Beau Kassas

With 15 years of marketing and public relations experience, Beau has worked with some of the most desired tourism, travel and hospitality brands both in-house and in agency.

Growing up in Regional New South Wales, he’s seen first-hand the importance of the visitor economy in small communities… so it was no surprise to hear of his return to the Mudgee Region, leading the tourism team as they embark on a bold new chapter.

Beau’s passion for storytelling, strategic collaboration and future-proofing destinations is what guides his approach to leadership and keeping ahead of change.

Fostering a culture that celebrates change, he challenges his team and partners to explore their curiosity and find solutions to challenges we’re yet to experience.