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March 12, 2020 | Four Seasons Hotel Sydney

Headline Sponsor

An essential conference at an essential time for Australian tourism

The Australian tourism industry is going through one of its most challenging periods in history. Two major situations in close proximity have challenged travel brands like never before. The Mumbrella Travel Marketing Summit team have completely reshaped the program at this crucial time to address what marketers really want to hear about. It’s never been more important to come together to network and share stories.

FEATURED THIS YEAR

Brent Hill

Executive Director of Marketing, South Australian Tourism Commission

Think Quick: The Inside Story on SATC’s Reaction to the Bushfire Crisis

Banding Together for Recovery: Challenges, Ideas & Action from the Industry

Robyn Sefiani

Founder & CEO, Sefiani Communications Group

Dan Monheit

Co-Founder & Strategy Director, Hardhat

Turning Behavioural Biases into Marketing Gold

Roundtable Networking

Jan Hutton

General Manager, Marketing, Destination NSW

Carolyn Childs

CEO, Futurist, Strategist, MyTravelResearch.com

What’s the Role of Brand Purpose for Tourism Brands in the ‘New Normal’?

THE FIRST CLASS PROGRAM

8:25am
Arrival & Registration
8:55am
Welcome Address
9:00am
Turning Behavioural Biases into Marketing Gold
9:30am
International Keynote: Connecting People with Aloha – How Purpose and Place Drive Results for Hawaiian Airlines
10:15am
Morning Tea
10:45am
RECOVERY STAGE
Banding Together for Recovery: Challenges, Ideas & Action from the Industry
10:45am
IDEAS STAGE
Sponsored Session: It’s Storytime: Harnessing the Power of Cultural Phenomenon to Break Through with Travellers
11:35am
RECOVERY STAGE
Sponsored Session: All Aboard: Closing the Customer Conversation Loop
IDEAS STAGE
How Technology Can Diversify Tours and Activities
12:25pm
RECOVERY STAGE
Think Quick: The Inside Story on SATC’s Reaction to the Bushfire Crisis
12:55pm
Lunch
1:10pm
Roundtable Networking
2:00pm
RECOVERY STAGE
Birth, Growth & Regrowth: Reshaping the Travel Industry
IDEAS STAGE
Exclusive Research: Boomtime – How to Win Trust with a Key Demographic
2:35pm
RECOVERY STAGE
What’s the Role of Brand Purpose for Tourism Brands in the ‘New Normal’?
IDEAS STAGE
How Tourism NT Maps the True Travel Path to Purchase for Better Marketing
3:05pm
Afternoon Tea
3:40pm
4:15pm
Interactive Panel: Is All Travel Marketing Irrelevant?
5:00pm
Close & Networking Drinks Reception

Fantastic attendance! You’ve got over 400 marketers here from the travel sector, that’s a big audience, and great opportunity for people to come and learn and share and explore.

It’s really important for marketers to get together and share best practices, so for me it’s really critical to come to days like today.

Keynote speakers were fantastic and loved the panel style interview to allow for questions and interaction.

This summit provides an opportunity for a swathe of travel professionals to come together and hear from a mix of seasoned tourism speakers and panellists who offer different opinions, thoughts and ideas.

The event had speakers highly relevant to travel and tourism, and good case studies to take away.

Become a sponsor in 2021

Mumbrella’s Travel Marketing Summit brings together leading APAC travel marketers across brands and agencies to share strategies, insights and case studies. The event offers businesses the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfills your marketing objectives.

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CONTACT

FOR CONTENT ENQUIRIES

Contact head of Mumbrella Professional,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact head of events,
Carly Pollifrone.

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