During Inese’s career, she’s had the privilege of working with CEOs and Boards on major transformation agendas. She has led marketing, sales and channel partner functions within world class technology companies such Microsoft and Telstra.
She believes the role of the CMO is to champion the customer agenda so that brands and businesses remain relevant and sustainable. She leads with the customer and brand purpose front and centre.
She enjoys contributing to the professional community, in which she plays a part. For 5 years, she was a member of the Board of the AANA (Australian Association of National Advertisers), 3 of those years as Chair of Australia’s peak media, marketing and advertising industry body.