Returning in 2022

Regrowing Australia’s tourism industry

The nation is emerging from one of its most challenging periods - travel and tourism face uncharted territory and will likely be one of the last industries to recover from the damage of the pandemic. But there is still plenty going on in the background as well as the foreground. The Mumbrella Travel Marketing Summit gives the stage to senior marketing leaders in travel and tourism to share their insights as they look for new opportunities and the return of old ones. Don’t miss the chance to network with travel marketing counterparts and hear from those who are at the front of the recovery effort.


Susannah George

CEO, Urban List

Susannah George is the award winning CEO & Founder of Urban List, Australia and New Zealand’s largest independent lifestyle publisher.

Over the course of her year career, Susannah has earned a formidable reputation as a trailblazing publisher and marketer as well as one of Australia’s first female digital media entrepreneurs. Her dedication to digital publishing and fuelling others to live their best lives has led to her to be recognised as a finalist in the B&T Women in Media Awards 2020 as well as the Ernst & Young Entrepreneur of the Year Awards. Susannah was also crowned B&T’s Media Woman of The Year in 2015 and Entrepreneur of the Year in 2016 and 2017 in recognition of her success in establishing Urban List as a clear leader in its field.

Hailing from a family of entrepreneurs, Susannah launched Urban List from her bedroom in 2011 following a challenging but successful career in communications, which she ambitiously steered to encompass trainee through to senior roles in both Paris and LA.

Whilst based in LA, Susannah identified a gap in the Australian market for an independently curated city guide that provided trustworthy, word of mouth type recommendations. Susannah also saw this as an opportunity to support small, independent businesses and with her entrepreneurial spirit and determination, she went on to create Urban List; an innovative platform that would quickly grow to become Australia and New Zealand’s go-to cultural compass. Today, over three million people turn to Urban List a month to help them live their best life.

A passionate entrepreneur and hands on business owner, Susannah works closely with Urban List’s all-female executive team whilst also dedicating time to developing new business concepts, providing expertise to business owners and brand leaders, as well as supporting and advocating for causes close to her heart, including workplace diversity, positive social impact and the future of urban cultures.

Entrenched in culture and with access to extensive digital data, Susannah has her finger well and truly on the pulse when it comes to the wants, needs and interests of the influential Gen Y and Gen Z generations. This knowledge has seen her collaborate with brands such as Bank Australia, Intrepid, Urbis and Rolling Stone, and deliver expert commentary on urban culture, digital publishing, youth trends and women in leadership.

In spite of all of her professional accomplishments, Susannah recognises that her greatest role in life is as a wife to her partner Prue, and a mother to her two children, Xavier and Beatrix. Susannah is also a dedicated ambassador for The Hunger Project’s Unleashed Women initiative - empowering women globally to end hunger, and an active member of the Entrepreneurs’ Organisation.

For speaking engagements, media interviews and brand collaborations please contact


Maurice Riley

Chief Data Officer of Australia and New Zealand, Digitas Australia

Bio coming soon...


Katrina Alvarez-Jarratt

Creative Director, TBWA Sydney

Katrina Alvarez-Jarratt is a highly awarded, hugely passionate creative who’s worked as an art director and writer in both New Zealand and Australia for over fifteen years. As a Creative Director at TBWA Sydney she works across leading international and local brands. 

Her favourite advertising, doesn't look like advertising at all - it's smart, simple and varies from media thinking, to pr and innovation solutions.   

Career highlights include a Twitter campaign that set hundreds of zombie followers loose across the platform for The Walking Dead,  helping parents hack their kids’ tech devices at dinnertime with the Dolmio Pepper Hacker and creating a way to Play NZ during the depths of Covid.  

Her client history is broad and covers everything from FMCG to tourism, from tech to fashion. When she’s not coming up with ideas, she loves nothing more than pottering in her garden and making art like objects.  


Paul Bailey

GM Digital, Technology and Data, Tourism Australia

Bio coming soon...


Andrew Waddel

General Manager, Tourism New Zealand – Australia

Andrew Waddel joined Tourism New Zealand in 2018 from organic syrup manufacturer Soda Press Co, which he joined after founding his own consultancy Freewheelers & Co. and prior, was the Marketing Director at Red Bull Australia. Andrew has extensive marketing experience with Fonterra and leading brands including Stella Artois, Beck’s and Red Bull. His international senior leadership experience across UK, South Africa and Australian markets, sees him lead New Zealand’s largest tourism market.

As Tourism New Zealand’s General Manager - Australia, Andrew is a strong advocate of understanding consumer needs and developing brands. Born in Wellington, Waddel studied marketing at the University of Otago and is a brand marketer by trade. Please see Andrew’s LinkedIn profile here.


"The event had speakers highly relevant to travel and tourism, and good case studies to take away."
"Fantastic attendance! You’ve got over 400 marketers here from the travel sector, that’s a big audience, and great opportunity for people to come and learn and share and explore."
"It’s really important for marketers to get together and share best practices, so for me it’s really critical to come to days like today."
"This summit provides an opportunity for a swathe of travel professionals to come together and hear from a mix of seasoned tourism speakers and panellists who offer different opinions, thoughts and ideas."

About the event

Returning in 2022


Become a sponsor

Mumbrella's Travel Marketing Summit brings together leading APAC travel marketers across brands and agencies to share strategies, insights and case studies. The event offers businesses the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfills your marketing objectives.