The best destination for travel marketers and the agencies they work with

Brent joined the SATC in November 2015 as a marketing communications specialist with experience in Advertising and Branding, Digital, PR, Sponsorship and Communications across the banking, retail and telecommunications sectors. Since joining the SATC, Brent has been responsible for overseeing $1.6Billion in growth in the tourism visitor economy to date, in the process launching a new global brand for tourism in South Australia, two global TVC campaigns and a digital program that now seessouthaustralia.com attracting over 6Million visitors annually. Brent also oversaw the successful partnerships with Chinese megastar Huang Xiaoming, and Masterchef Australia – including the brand ambassadorship with chef Gary Mehigan. The team continue to develop South Australia as a destination of choice for domestic and global travellers, through a strong focus on digital marketing, partnerships, trade & distribution and traditional marketing.

Emily is a passionate media specialist with over 20 years award-winning experience in content and marketing strategies across TV, radio, print and digital.

She is accomplished across a broad range of industry sectors including Travel, Entertainment, FMCG and Media. Emily has  split her career between London, Paris, Sydney and Melbourne working for blue-chip companies such as Luxury Escapes, Southern Cross Austereo, Nova Entertainment, ITV, Huffington Post, BBC and Bauer Media.

Lauren is Co-Founder of Storyation – a content marketing agency that counts Tourism New Zealand and Carnival Cruises among its clients. She is a former General Manager of Travel for Fairfax Media ­where she worked  with major travel brands on content-led advertising solutions. Lauren was once an award-winning journalist who covered everything from people smuggling to September 11 for publications such as The Sunday Times in London before taking a much less life-threatening job. She regularly judges media and marketing award shows in Australia including ADMA, BEFest and Publish and was named one of the top 15 women in the world in content marketing in 2015. When she’s not helping travel clients, she continues her quest to visit every Australian island writing travel stories for Qantas magazine among others.

Andrés is a marketing consultant specialising in travel, destination and digital marketing and the Head of Strategy at Storyation. Until mid 2017 he steered the global content strategy for one of the world’s most respected tourism organisations, Tourism Australia, where he implemented a data-first approach. During his tenure, Australia.com was rated amongst 25 of the best websites in the world by leading travel industry publisher, Skift. Before he worked in destination marketing Andrés held senior agency roles working on marketing and communications programs for brands such as Pfizer, PlayStation, Commonwealth Bank of Australia, Sony, Coca-Cola, Lenovo, Nespresso and more. Andrés is also a lover of (making and eating) baked goods, comic books, video games and the internet’s most famous export, cats.

Richard leads FutureBrand’s commitment in Asia-Pacific to creating brands for future business. As a brand and marketing leader with experience across multiple sectors, including travel and tourism, he has contributed to many brand transformation programs – having working with countries, governments, listed companies, private equity firms and internal change management teams.

With a degree in Litterae Humaniores from Oxford University, he started his career in Bangkok as an account planner before switching to media planning in London and then brand strategy on his arrival in Australia in 2001. He has contributed to a wide range of significant branding programs, all in the name of creating a positive future and many of which have been awarded by Cannes Lions, Brand New, REBRAND and D&AD.