Australia’s only dedicated travel marketing awards
The travel industry is filled with innovation, creativity, and passion, and there’s no better way to recognise the trailblazers leading the charge than by entering the prestigious Mumbrella Travel Marketing Awards. This annual event honors the most impactful and creative marketing campaigns, initiatives, standout teams and strategies that have set new benchmarks in the travel space. There are 13 categories up for grabs spanning campaigns, social, publications, partnerships and PR. Winning or even being shortlisted puts your brand at the forefront. Enter now and showcase your expertise and creative prowess to the entire industry.
Congratulations to the 2025 Winners
2025 Winners Gallery
Best Use of Native or Content Marketing
‘One & Only in the City’ - By All Means, Zenith Australia & AMPR for City of Melbourne
Best Celebrity or Influencer Campaign
Klook's Fandom Tour - Klook Australia & New Zealand with The Attention Seeker & Lucid PR
Best Brand Partnership
Sydney Swans Sponsorship 2024 Season - Princess Cruises with Banter
Best Use of Data
Guest Insight Framework & NPS System - Crystalbrook Collection
Social Idea of the Year
Klook's Fandom Tour - Klook Australia & New Zealand with The Attention Seeker & Lucid PR
Best Campaign with a Small Budget
The Oldest Lift Bar - Example for InterContinental Sydney
Award for Bravery and Innovation
The Esperance Promise - Australia's Golden Outback and The Shire of Esperance
Publication of the Year
Adventure.com by Intrepid Travel
Ad Campaign of the Year
Live The Legend - Contiki
PR Idea of the Year
Cuckoo for Labubu - PassportCard Travel Insurance with SCPR
Breakthrough Destination of the Year
Give the Kimberley a Crack - Fred&Co Digital Advertising with Big Head Digital & Leonards Advertising Media for Australia's North West
PR Agency of the Year – Travel
Havas Red
Travel Marketing Team of the Year
Tourism Tasmania

Meet Your MC
Sarah Maree Cameron is an award-winning presenter, writer, and comedian with nearly two decades of media experience across stage, screen, and radio. Known for her warm energy and sharp comedic edge, she’s performed sell-out shows across Australia and Canada, and is a familiar voice on Triple M, Nova, and 3AW. She currently co-hosts House of Wellness on 9 Radio and contributes lifestyle content nationwide. From comedy to commentary, Sarah Maree is a trusted, dynamic presence in Australian media.
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Partner with Us
Mumbrella’s Travel Marketing Awards brings together leading APAC travel marketers. The awards is an opportunity to be part of a night celebrating the best of the best. Raise your brand awareness to a highly targeted audience, reach key decision makers, and achieve your marketing objectives. Speak with us about creating a bespoke sponsorship for next year’s event that works for you and fulfills your marketing goals.
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Travel Marketing Summit
Have you heard about the summit? Taking place before the awards gala on 28 August, get ready to explore the latest trends and strategies that are shaping the future of the travel industry. It's the perfect opportunity to make connections with other bright minds and gain valuable insights to further elevate your success.
FIND OUT MOREKey Dates
First entry deadline:
13 June 2025
Final entry deadline:
20 June 2025
Shortlist announcement:
9 July 2025
Event date:
28 August 2025
Event Details
28 August 2025 | Crown Sydney
Timings:
Pre-ceremony Drinks: 6:15pm - 6:45pm
Awards Ceremony: 6:45pm - 10:00pm
Getting there:
1 Barangaroo Ave, Barangaroo NSW 2000
Click here for more information on getting there.
Acknowledgement of Country
We acknowledge the Traditional Custodians of the lands where we work and live. We celebrate the diversity of Aboriginal peoples and their ongoing cultures and connections to the lands and waters of NSW. We pay our respects to the people, the cultures and the elders past, present and emerging.