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September 5, 2019 | Swissôtel Sydney

(Returning September 2020)

The A-Z of B2B marketing: One day of concentrated learning

Mumbrella’s B2B Marketing Summit returned in September with more speakers, bigger challenges and no shying away from big topics. The day reflected the growth of the industry and the multiplication of challenges for marketers. The summit went large with a special international keynote from one of IBM Watson’s global evangelists based in California. It also provided delegates with the inspiration, strategies and answers they need to conquer their B2B marketing challenges in 2019 and beyond. From digital to social, CX to EDMs – the Mumbrella B2B Marketing Summit was the only place to be for B2B marketers.

PROGRAM HIGHLIGHTS

Loren McDonald

Program Director, Marketing Research/Marketing, Acoustic (formerly IBM Watson Marketing)

International Speaker: Staying Ahead of B2B Marketing: Email Marketing, Automation and the Impact of AI

Growth Tactics: Lessons from Canva on how to Scale Your Business Globally

Bernise Alviar

Head of Performance Marketing, Canva

Lou Weiss

Chief Marketing Officer, Shutterstock

International Speaker: How B2B Marketing Can Leverage Viral Marketing Techniques and Breaking News

Starting From Xero: How to Build a Successful B2B Content Strategy

Marina Holmes

Communications Director, Xero Australia

Check out the program - 100% B2B

8:25am
Arrival and Registration
8:55am
Welcome Address
9:00am
MAIN STAGE
How to Integrate Data and Creativity to Deliver Results for B2B
9:45am
MAIN STAGE
International Speaker: Staying Ahead of B2B Marketing: Email Marketing, Automation and the Impact of AI
10:30am
Morning Tea
11:00am
CONNECTION STAGE
Sponsored Session: How to Nail B2B Customer Journey-Driven Marketing
DEVELOPMENT STAGE
The B2B Experience Revolution: Going Beyond Price and Performance
11:50am
CONNECTION STAGE
Starting From Xero: How to Build a Successful B2B Content Strategy
DEVELOPMENT STAGE
Brand, Business Function and Leadership: Why You Need to Join the Dots
12:25pm
CONNECTION STAGE
Why you Need to Understand the People Behind the Decisions
DEVELOPMENT STAGE
Building a Subscription Based B2B Business and the Value Infinity Loop
12:55pm
Lunch
1:15pm
CONNECTION STAGE
Sponsored: How to Make Your Video Stand out on Social Media
2:00pm
CONNECTION STAGE
Businesses Don’t Buy You, People Do: Why Customer Profiling is Essential for B2B
DEVELOPMENT STAGE
How to Unlock the Real Commercial Value in a B2B Brand
2:35pm
CONNECTION STAGE
The Influencer Game: Should B2B be Playing?
DEVELOPMENT STAGE
The Secrets to Simplifying Your Message in a Jargon-Filled B2B World
3:05pm
Afternoon Tea
3:35pm
MAIN STAGE
International Speaker: How B2B Marketing Can Leverage Viral Marketing Techniques and Breaking News
4:20pm
MAIN STAGE
Growth Tactics: Lessons from Canva on how to Scale Your Business Globally
5:00pm
Close & Networking Drinks Reception

Excellent, enthusiastic, and triggered all parts of the brain.

This was the first seminar I have attended where I truly felt that every speaker provided great insights and gave me something to go home with and work on.

The event did a great job of taking what is widely viewed as a pretty unexciting topic and making it interesting and relevant.

Become a sponsor in 2020

Mumbrella’s B2B Marketing Summit was the latest in the group of targeted conferences run by Australia’s best media and marketing publisher. It provided a highly relevant platform for B2B marketers across a range of industries and hosted speakers and delegates with senior positions working specifically in the B2B space. Participate next year to get your branding in front of key decision makers across B2B and raise your profile in the minds of a highly targeted audience. Speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact the head of paid content,
Damian Francis.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the event manager,
Lauren Venables.

EMAIL