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September 5, 2018 | Amora Hotel Jamison Sydney

 

(Returning September 2019)

Headline Sponsor

Don’t waste time sifting through generic conferences. This is 100% B2B​

The Mumbrella B2B Marketing Summit is the ideal way to get in-tune with the current challenges and opportunities of this unique business function. The inaugural 2018 event brought together leading CMOs and top marketing executives who have built up their B2B marketing strategies and are contributing to significant growth in their business. Delegates delved into the challenges specific to B2B marketing, leaving with real insights, strategies and tools to better capitalise on new business opportunities. From building relationships to new technology platforms, the CMO mindset to fool-proof strategies, there was plenty to take away from this one day event.

Featured in 2018

Prue Cox

Director of Marketing Solutions, LinkedIn ANZ

Mel Neilsen-Gerber

Head of Centre of Excellence & Operations, CMO, Microsoft

LinkedIn on Aussie Marketers and the Tech Shortfall

Beyond Clickbait – Winning Business Through B2B Content

Rebecca Burrows

General Manager Segment Development & Marketing for Business & Government, Australia Post

Fiona Murray

Head of Micro & Small Business Marketing, NAB

Seven Super Effective Email Tactics You Can Use Tomorrow

VIEW ALL SPEAKERS

THE PROGRAM

8:00am
Registration & Arrival Tea and Coffee
8:25am
Welcome Address – Danika Porter, Head of Marketing, Mumbrella
8:30am
LinkedIn on Aussie Marketers and the Tech Shortfall
9:00am
International Speaker: Marrying Marketing and Sales – Why It’s More Important Than Ever for B2B
9:45am
International Keynote: Neuromarketing, Hardwired Behaviour and Rational Decisions – How B2B Should Tackle the Human Brain
10:30am
Morning Tea
11:00am
Customer Stream
The Truth About SMEs
How-To Stream
GDPR: What Next for B2B Marketers?
11:50am
Customer Stream
Numbers are People Too: The Human Business of Data
How-To Stream
Beyond Clickbait – Winning Business Through B2B Content
12:35pm
Lunch
1:45pm
Customer Stream
More Than a Feeling: How Emotions Ignite Business Decisions
How-To Stream
Seven Super Effective Email Tactics You Can Use Tomorrow
2:35pm
Customer Stream
The A+ of B2B: Best in Class Marketing
How-To Stream
B2B Marketing and PR: How Comms Should Be Intertwined Into Marketing
3:20pm
Afternoon Tea
3:50pm
Markets That Matter: How NAB’s Campaign Transformed Its Small Business Marketing
4:35pm
More Than Mail: Australia Post on Building Business Partnerships
5:20pm
Close & Networking Drinks Reception

Excellent, enthusiastic, and triggered all parts of the brain.

This was the first seminar I have attended where I truly felt that every speaker provided great insights and gave me something to go home with and work on.

First time attending a Mumbrella summit. I look forward to my next one.

The event did a great job of taking what is widely viewed as a pretty unexciting topic and making it interesting and relevant.

Become a sponsor in 2019

Mumbrella’s B2B Marketing Summit was the latest in the group of targeted conferences run by Australia’s best media and marketing publisher. It provided a highly relevant platform for B2B marketers across a range of industries and hosted speakers and delegates with senior positions working specifically in the B2B space. Participate in 2019 to get your branding in front of key decision makers across B2B and raise your profile in the minds of a highly targeted audience. Speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Headline Sponsor

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Damian Francis.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the events manager,
Lorin Pickup.

EMAIL