B2B marketing, like any industry, is full of acronyms and buzzwords like CRM, EDM, SEO, AI and SEM, making it challenging for marketers to prioritise their marketing budgets, data, capabilities and outputs.
So what should B2B marketers be prioritising and what emerging trends should the industry brace itself for? In this session learn digital marketing best practices and emerging trends including the application and impact of AI and machine learning.
IBM Watson’s Program Director and Marketing Evangelist Loren McDonald will fly in from America to share how the industry can leverage artificial intelligence, how to capture, and use, meaningful data and explore some emerging trends.