Head to Head: Does PR have more value than advertising?

In this series, Mumbrella invites the industry's senior PR professionals to share their opposing views on the industry's biggest issues. This week, Joanne Painter, managing director at Icon Agency goes head to head with Eleven PR's group account director Kiefer Casamore on whether PR has more value than advertising.

NAB, Mahlab, Howarth, Marketo, The Dubs and more to speak at the Mumbrella B2B Marketing Summit