Features May 20, 2019 1

Making Meccaland: behind the scenes at Australia's biggest brand experience

Meccaland welcomed 15,000 customers through its neon tunnel over the weekend, the culmination of months of work for creative agency Taboo. Mumbrella's Brittney Rigby speaks to creative director Reece Hobbins and group account director Kate Prowse about what other agencies and brands can learn from what is now Australia's biggest consumer brand experience.


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