Features December 2, 2020

'Make it bigger than Christmas': Myer and Clemenger BBDO Melbourne on how to make a Christmas ad in 2020

Bushfires, drought, flooding and COVID-19: how do you make a Christmas ad in 2020? Mumbrella's Zoe Wilkinson talks to Jim Curtis and Ryan Fitzgerald, the Clemenger BBDO Melbourne creative duo behind Myer's Christmas campaign on the creative process that went into the anthem of 2020 life events, and chief customer officer Geoff Ikin about connecting to customers in a time of turmoil.

Features November 26, 2020

Taboola CEO Adam Singolda on how COVID accelerated the future of digital advertising

2020 has seen ad spend drop globally and Australia fall into a recession, and while plenty of marketers hit the pause button, native advertising platform and open web data provider Taboola saw an opportunity to get its clients thinking about digital. Mumbrella's Zanda Wilson spoke with CEO Adam Singolda about how the pandemic forced advertisers to use data differently.


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