Features Zanda Wilson February 26, 2021 SCA's Grant Blackley on new shows during COVID, regional radio's strength and what LiSTNR offers advertisers Following the release of SCA's latest financials, Mumbrella's Zanda Wilson hears from CEO Grant Blackley about how the company turned a profit in H1 FY21 and how growth in digital audio led to the launch of its new LiSTNR offering.
ROB FARMER 3 days ago In this divided attention economy, words that stick in everyone’s heads have never been more of a brand asset
PHOEBE NETTO 4 days ago Size isn’t everything, so stop faking the big leagues and embrace being small
SIMON LE GRAND 5 days ago Supporting an industry in crisis: Lessons from rebranding during a pandemic
EMMA PARSONS AND CHLOE SCHNEIDER 6 days ago Advertisers reel in the wake of Facebook’s news ban, but hold out hope the impact will be minimal
DAN RICHARDSON 6 days ago Keep me logged in: The growing importance of the consumer direct relationship
REBECCA WILSON 1 week ago Stopped at 60: Australia’s older generation restricted under Facebook’s news ban
Features February 22, 2021 Cinema’s resilience: Exhibitors, industry execs and media buyers on the stop-start recovery Due to factors including ongoing snap lockdowns, cinema has lagged behind other sectors of the media when it comes to attracting advertising in a post-COVID world. Mumbrella's Zanda Wilson chats with industry experts, as well as media buyers about what 2021 looks like for cinema.
Zoe Wilkinson 3 days ago Mumbrellacast: Facebook’s backflip, Hugh Marks’ final results for Nine, plus Antoinette Lattouf on media diversity
Zanda Wilson 4 days ago HT&E’s Ciaran Davis reinforces ‘strength’ of radio and addresses further diversification in 2021
Brittney Rigby 4 days ago Hugh Marks reflects on his final results as Nine CEO: ‘It’s time for a new energy’
Sponsored 6 days ago How Samsung harnessed the AO to put the new Galaxy S21 at the heart of the action
Zanda Wilson 6 days ago Cathy O’Connor on growing Ooh Media’s market share, leaving radio and hopes for news on Facebook
Zoe Wilkinson 1 week ago Mumbrellacast: Publishers sign up to Google Showcase, Seven’s financials improve and Facebook pulls news
Video Navigate a world demanding change - learn how to tackle purpose in this session from Mumbrella360 Reconnected
Video KMint managing director Kathryn Williams on why 'value', not 'time', should be the new agency currency