Features May 3, 2021

Why the narrow path for junior creatives into the ad industry is impacting diversity

The advertising industry has found itself on a pedestal as roles for entry-level creatives appear few and far between, creating a backlog of talent trying to find their way in. Agencies have fallen back on hiring through knowing someone, that knows someone; and the influence of having AWARD School on a resume is narrowing the field of potential talent to be recruited. What this equates to then is a question of diversity in the industry.

Mumbrella's Zoe Wilkinson shares the experiences of junior creatives trying to break in, and examines the leaders' view on diversity and recruitment to uncover the challenges the industry is facing, raising the question - where to from here?


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