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Features July 18, 2019

From top of mind to tip of tongue: What smart homes will look (and sound) like in 2023

Starcom 'transported' four families into 2023 by decking out their homes with smart devices and seeing what happened. It sounds like a reality TV show, but the experiment is proof that marketers need to convert their visual brands into aural ones, and respond to what Starcom refers to as an "expectation revolution" as people connect with their homes, feel smarter, and want more.

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