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Features October 14, 2020

'We'll have to wait and see, won't we?': Russel Howcroft on his radio longevity and unexpected first survey results

In August, there was a shake up at 3AW. Renowned adman Russel Howcroft started as its latest talkback host, opposite Ross Stevenson in the breakfast slot. The switch up paid off for Nine Radio in the first survey, but Howcroft tells Mumbrella's Brittney Rigby why the result was unexpected, explains why talkback radio deserves more ad spend, and addresses whether he'll still be at 3AW in 20 years.

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