Features Zoe Samios November 14, 2018

The radio dilemma: Brand recall and the uniqueness every station hopes for

A successful radio show goes far beyond talent and music format. Following the penultimate ratings survey of the year, Mumbrella’s Zoe Samios looks at the role brand recall plays and the challenge of diversifying programs.

Facebook’s top executives under siege after NY Times alleges PR dirty tricks

Kate Smither promoted to Publicis Communications’ chief strategy integration officer

REA Group’s corporate affairs and comms boss Natalie Cerny exits

Canberra students win 2018 IAA Big Idea challenge

Ten inducted into UnLtd ‘Hall of Good’

High Court rejects Rebel Wilson’s defamation case appeal

Momentum Media launches new media platform, Space Connect

The Daily Telegraph’s Sharri Markson blasts claims her Barnaby Joyce story had been broken earlier

The Bachelorette concludes with 926,000 viewers, down 44% on last season

NRMA calls on busy working parents to put the phone down this Christmas

PHD wins H&R Block’s $4m media account

Cummins & Partners Sydney wins Pernod Ricard’s creative account

Personality is the forgotten ‘P’ in the marketing jigsaw

Has programmatic ad spend hit its peak in Australia?

On the offensive: Why Virgin Australia gets called a publicity hound

Adland shouldn’t discount the woman who was mistaken for a washing machine

The underused power of distinctiveness

Fake news: preventing a brand crisis catastrophe

Has tradition made creative agencies stagnant?

Why it’s time to say farewell to So Bad So Good

The Golden Age of Bullshit isn’t over, but there are reasons to be cheerful

Building trust in a climate of distrust

Iceland Christmas ad: banned, but it will help 2018 go down as the year of ‘corporate caring’

We can be heroes: Redefining Jungian archetypes for the 21st century

Facebook has ‘learnt to be transparent’, claims global marketing VP Carolyn Everson

Don’t assume audiences will love your brand story – BBC.com’s Jamie Chambers

Mumbrellacast: The verdict on Charlie Sheen’s cameo, Christmas campaigns, Oath’s Aussie launch and radio ratings

Australia’s defamation laws are hindering the #MeToo movement: Video

Hold on, I’m coming

Dr Mumbo takes a fond look down TV’s memory lane

2Day FM’s amazing time-bending Taylor Swift review

When Kyle Sandilands, 2GB and free speech collide

Hamish and Andy’s media buyer drinking game

Copycat Corner: Do you have a drink for that?

Share a Coke with #Banksy

An ‘exclusive’ with the Honey Badger

Don’t watch the ads, relegated Outsiders host tells viewers

When chatbots do your media plan

The agency of the future: WPPublicisCom&IPGDentsuCorpCo

What Fairfax and News could achieve if they worked together

‘Exceptional talent’ Bebhinn Carey promoted at MediaCom

SCA’s The Studio partners with Veritonic

PayPal teams with Facebook for its Giving Fund’s Australian launch

AMI rolls out accreditation program for marketing courses and degress

FreakOut appoints Tasneem Ali to lead Australian and New Zealand operations

Havas’ James Wright and two other Australian creatives appointed to One Show 2019 juries

SSROC launches recycling campaign with retro video via Paper Moose

Isentia snares former Yahoo7 CTO in senior management appointments

QMS launches ‘The Bayside’ billboard

Local Measure appoints Hannah Milborrow as vice president of product

Columbus hires Rich Conway as group client partner

Martech startup Quizjam completes capital raise and appoints new advisory board members

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