Features July 29, 2021

Ten’s Rod Prosser chats VOZ, being the under 50s network, and integrating football into reality TV

Ten and parent company ViacomCBS have made a huge commitment to football, with recent deals to show top Australian domestic and international competitions. Mumbrella's Zanda Wilson spoke with chief sales officer Rod Prosser about how football fits into Ten's overall strategy as the 'under 50s' network, as well as the impact VOZ will have on how networks and advertisers think about TV ratings.


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