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November 30, 2017 | Seymour Centre

Australia’s only awards recognising the best in branded entertainment

The Mumbrella BEFEST Awards 2017, Australia’s only awards recognising branded entertainment and the way in which brands are using it to connect with consumers beyond traditional advertising, have been run and won. This year’s event saw more than 150 entries fight for gold, silver and bronze across 13 awards, with a Grand Prix prize awarded to the best Gold-winning entry of the night. Leading industry experts formed the judging panel which awarded Host and Air New Zealand the Grand Prix in front of nearly 300 guests for their Summer Wonderland campaign featuring Ronan Keating. Gold Logie winner Samuel Johnson hosted an engaging and interactive awards ceremony.

2017 Award Categories

  • Best Branded Entertainment (Fiction)
  • Best Branded Entertainment (Non-Fiction)
  • Best Use of Film Craft
  • Content Company of the Year
  • Best Branded Publication (Print or Online)
  • Best Use of Experiential
  • Best Use of Interactive/Gaming
  • Best Use of Music
  • Best Use of Small Budget
  • Best Content Strategy
  • Best Sponsorship or Product Integration
  • Best Branded Content Campaign
  • Marketing Team of the Year

2017 Award Winners

BEST BRANDED ENTERTAINMENT (FICTION)
BEST BRANDED ENTERTAINMENT (NON-FICTION)
BEST USE OF FILM CRAFT / BEST EXECUTION
BEST BRANDED PUBLICATION (PRINT OR ONLINE)
BEST USE OF EXPERIENTIAL
BEST USE OF INTERACTIVE / GAMING
BEST USE OF MUSIC
MARKETING TEAM OF THE YEAR
BEST USE OF A SMALL BUDGET
BEST CONTENT STRATEGY
BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION
BEST BRANDED CONTENT CAMPAIGN
CONTENT COMPANY OF THE YEAR
GRAND PRIX
2017 Shortlist

2017 Winners Gallery

BEST BRANDED ENTERTAINMENT (FICTION)

SILVER: Celebrate Australia - The Monkeys for Meat & Livestock Australia

BEST BRANDED ENTERTAINMENT (FICTION)

BRONZE: Spring Lamb - The Monkeys for Meat & Livestock Australia

BEST BRANDED ENTERTAINMENT (NON-FICTION)

GOLD: It's a Small World - HelloFuture.TV for AncestryDNA

BEST BRANDED ENTERTAINMENT (NON-FICTION)

SILVER: SheStarts - TheStoryBoxes for BlueChilli and ANZ, MYOB, GSK, Sunsuper, Vasudhara, University of Technology Sydney, Google Australia

BEST BRANDED ENTERTAINMENT (NON-FICTION)

BRONZE: Real Estate Tips from the Terminally Ill - The Monkeys for UBank

BEST USE OF FILM CRAFT / BEST EXECUTION

GOLD: The Hearing Test In Disguise - Revolver/Will O’Rourke and CHE Proximity for Cochlear

BEST BRANDED PUBLICATION (PRINT OR ONLINE)

BRONZE: AWOL - Junkee Media for Qantas

BEST BRANDED PUBLICATION (PRINT OR ONLINE)

GOLD: Direct Advice for Dads - Mahlab for HBF

BEST USE OF EXPERIENTIAL

SILVER: No Robe - AKQA, The Mint Partners and Toben for Art Series Hotels

BEST USE OF EXPERIENTIAL

GOLD: Answer The Call - AFL, Virgin Australia, JCDecaux and Vizeum for The 2017 Toyota AFL Finals Series

BEST USE OF INTERACTIVE / GAMING

BRONZE: Out Of Office Travelogue - The Monkeys for Qantas

BEST USE OF INTERACTIVE / GAMING

SILVER: Strand Arcade AW'17 Launch - The Royals for Strand Arcade

BEST USE OF INTERACTIVE / GAMING

GOLD: Shell V-Power VR Pit Stop - Traffik Group with Edelman Australia for Shell V-Power

BEST USE OF MUSIC

BRONZE: Strand Arcade AW'17 Launch - The Royals for Strand Arcade

BEST USE OF MUSIC

SILVER: Listen To Your Book - Emotive for Audible.com.au

BEST USE OF MUSIC

GOLD: Summer Wonderland - Host for Air New Zealand

MARKETING TEAM OF THE YEAR

SILVER: Hoyts

BEST USE OF A SMALL BUDGET

SILVER: The Honeyboomers - Red Engine SCC and Fleishman Hillard for Carnival Cruise Line Australia

BEST USE OF A SMALL BUDGET

GOLD: No Robe - AKQA, Candid Films, The Mint Partners and Toben for Art Series Hotels

BEST CONTENT STRATEGY

BRONZE: VCTV by Vodka Cruiser - Vizeum and The Story Lab for Vodka Cruiser

SILVER: Upsiders - Vice Australia and MEC for Vodafone

GOLD: The Hearing Test In Disguise - Revolver/Will O’Rourke and CHE Proximity for Cochlear

BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION

BRONZE: Samsung at Splendour in The Grass - Secret Sounds Connect and Splendour in The Grass for Samsung

GOLD: SMARTWiG - Bashful and The Kind Agency for The Star Sydney

BEST BRANDED CONTENT CAMPAIGN

BRONZE: Android - BMF Sydney for Sportsbet

BEST BRANDED CONTENT CAMPAIGN

SILVER: #DoItForYourself - Emotive and Parlour for Berlei

BEST BRANDED CONTENT CAMPAIGN

GOLD: Summer Wonderland - Host for Air New Zealand

CONTENT COMPANY OF THE YEAR

BRONZE: Emotive

CONTENT COMPANY OF THE YEAR

SILVER: Sportsbet

CONTENT COMPANY OF THE YEAR

GOLD: Vice Australia

GRAND PRIX

GOLD: Summer Wonderland - Host for Air New Zealand

Become a sponsor

Mumbrella’s BEFEST Awards is Australia’s only awards program dedicated to recognising branded entertainment and the way in which brands are using it to connect with consumers beyond traditional advertising. Raise your brand awareness to a highly targeted audience, reach key decision makers, and achieve your marketing objectives. Speak with us about creating a bespoke sponsorship that works for you and fulfils your marketing goals.

Sponsorship Enquiries

Venue Sponsor

Supporters

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FOR AWARDS ENQUIRIES

Contact the awards curator,
Alex Hayes.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the events manager,
Liz Baldwin.

EMAIL