Best Influencer Campaign or Social Strategy
Deadpool 2 Super Duper Cut: #Babylegs – FRANK For Twentieth Century Fox Home Entertainment
Ed Sheeran ÷ (Divide) Australia/NZ Tour – Mushroom Promotions for Frontier Touring
#MojitoMoments – TRIBE with OMD Create for Bacardi
Rekicked – BRING with Milk Money for Optus
The Greatest Dance with Shannon Holtzapffel – FRANK for Twentieth Century Fox Home Entertainment
Thrush: The Musical – Bayer (Canesten)
Best Content Strategy
BLUiE – Bashful with TSE for The Star
Join Our Human Rainbow – 3rdspace, Steadlane & Zenith for Study Gold Coast
Said I Read You… But I Lied – Emotive with Poem & M2M for Audible.com.au
Sexplanations – VICE Australia for Durex
Team up with Dexus – Dexus with Paper Moose
Thrush: The Musical – Bayer (Canesten)
Tough Conversations – The Royals with FINCH, Safari, Whooshkaa and Of Character for Mercedes-Benz Vans
Best Use of a Small Budget
3rdspace for Australian Competition and Consumer Commission (ACCC)
Blue Planet II: Take A Deep Breath – BBC Studios ANZ for BBC Earth
LEMON – Hoozu with Maxus for iSelect
Like a Local – Lake Wanaka Tourism with Young and Shand for Lake Wanaka Tourism
Little Carnival – Redengine SCC with Big Kahuna / Fleishman Hillard for Carnival Cruise Line
Opera Australia’s Guide to Modern Living – Opera Australia with Ketchup
Puppy Pal – Banter & Airtasker
Best Branded Sponsorship or Product Integration
NBCUniversal with E! Australia for PrettyLittleThing.com
“I Can’t Believe it’s Frozen” – The Studio, Southern Cross Austereo Melbourne (Hit Network) for Dr Oetker Ristorante Pizza
VB Knock Off – The Studio, Southern Cross Austereo Melbourne (Triple M) for Carlton
United Breweries (Victoria Bitter)
Best Branded Publication (Print or Online)
Woolworths Fresh Magazine – NewsCorp for Woolworths
Balletomane – The Australian Ballet
Best Use of Music
Need For Speed – Steve Aoki Collaboration – EA/FireMonkeys with Steve Aoki/Dim Mak Records for Need For Speed No Limits
Pepsi Max, Far Away in Time – 3rdspace with Borneo for Pepsi Max
Rekicked – BRING with Milk Money for Optus
Said I Read You… But I Lied – Emotive with Poem & M2M for Audible.com.au
Best Use of Interactive/Gaming
Mind Racer – Deakin University with Hardhat and Boom Studios for Deakin University
Pacific Fair Commonwealth Games 2018 – The Creative Shop for Pacific Fair – AMP Capital
A Minute of Your Time – The Monkeys with Poem, Plaza Films, The Editors, Fin Design & Effects and Song Zu for UNICEF
Best Use of Experiential
BLUiE – Bashful with TSE for The Star
Grey Goose French Riviera – Yakusan Brand Experience Group with Ogilvy PR and OMD for Grey Goose / Bacardi Martini Australia
Mind Racer – Deakin University with Hardhat and Boom Studios for Deakin University
Optus 5G Live – Optus with M&C Saatchi Sport & Entertainment, Yes Agency and Staples VR
Samsung Vivid 2018 – Imagination
Use Your Clever – La Trobe University
Best Use of Film Craft/Best Execution
LYNX Australia – Find Your Aussie Magic – Emotive with PHD & Liquid Ideas for Unilever / LYNX
Unpack Your Potential – Commoner with Cesar Salmeron for Australia Post
Journey of a Costume – The Australian Ballet
Race to the Races – Mint Films for TAB
Best Branded Content Campaign
LYNX Australia – Find Your Aussie Magic – Emotive with PHD & Liquid Ideas for Unilever / LYNX
Nothing To Prove – Bauer Media – Story54 with Lacuna Agency for Holden Equinox
Said I Read You… But I Lied – Emotive with Poem & M2M for Audible.com.au
Thrush: The Musical – Bayer (Canesten)
Tough Conversations – The Royals with FINCH, Safari, Whooshkaa and Of Character for Mercedes-Benz Vans
Will it Stick? – Channel T for 3M Post-it Notes
Best Branded Entertainment (Non-Fiction)
Mutti Deliciously Ever After – One Green Bean for Mutti Australia
Will it Stick? – Channel T for 3M Post-it Notes
Life Stages – Hellofuture.tv with OMD Create for Ancestry DNA
Australian as it Gets – The Monkeys with Boxing Clever, EXIT Films, The Editors, Song Zu and The Kitchen for IAG/CGU
Hot Heads – VICE Australia for AirAsia
Unpack Your Potential – Commoner for Australia Post
Best Branded Entertainment (Fiction)
A Very Merry Mistake – Host Havas with Finch for Air New Zealand
Footy Retirement Village – Sportsbet
Long Way – The Monkeys with FINCH, The Butchery and Song Zu for IAG/NRMA
LYNX Australia – Find Your Aussie Magic – Emotive with PHD & Liquid Ideas for Unilever / LYNX
Entertainment Brand of the Year
Frontier Touring
TEG Pty Ltd
The Australian Ballet
PR Campaign of the Year
Paul McCartney One On One Australian Tour – Mushroom Promotions for Frontier Touring
Runway in the Sky – Virgin Australia with Enthral and Kate & Co for Virgin Australia
The Greatest Showman – FRANK for Twentieth Century Fox Home Entertainment
The Xbox Stay N’ Play – opr Agency with Maverick for Xbox Australia
Entertainment Agency of the Year
BRING
Pulse Communications, part of opr Agency
Marketing Team of the Year
War on Waste – Australian Broadcasting Corporation
Consumer Marketing Team – Nine
Content Company of the Year
3rdspace
Bauer Media for Story54
Junkee Media
Enthral
Sportsbet
VICE Australia
Advertising Campaign of the Year
2018 FIFA World Cup – SBS
Kennedy Molloy ‘duos’ – Southern Cross Austereo with Triple M Marketing for Triple M – Kennedy Molloy
LYNX Australia – Find Your Aussie Magic – Emotive with PHD & Liquid Ideas for Unilever / LYNX
No Gender Selective Tax – Bauer Media for Story54