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November 22, 2018 | The Star Sydney

(Returning November 2019)

Headline Sponsor

Australia’s premier awards for entertainment marketing

Mumbrella’s Entertainment Marketing Awards, incorporating the BEFEST Awards for branded entertainment, are Australia’s biggest awards recognising the best marketing of entertainment brands. This year’s awards saw 19 categories across a range of marketing and branded entertainment areas, and over 300 attendees came together to support and recognise the leading work awarded over the night. The Mumbrella Entertainment Marketing Awards are the ‘must-win’ awards for marketers working with entertainment brands or using branded entertainment as a marketing strategy.

2018 WINNERS

Best Influencer Campaign or Social Strategy

Thrush: The Musical - Bayer (Canesten)

Best Content Strategy

Thrush: The Musical - Bayer (Canesten)

Best Use of a Small Budget

3rdspace for Australian Competition and Consumer Commission (ACCC)

Best Branded Sponsorship or Product Integration

NBCUniversal with E! Australia for PrettyLittleThing.com

Best Branded Publication (Print or Online)

Woolworths Fresh Magazine - NewsCorp for Woolworths

Best Use of Music

Said I Read You... But I Lied - Emotive with Poem & M2M for Audible.com.au

Best Use of Interactive/Gaming

Mind Racer - Deakin University with Hardhat and Boom Studios for Deakin University

Best Use of Experiential

Use Your Clever – La Trobe University

Best Use of Film Craft/Best Execution

LYNX Australia - Find Your Aussie Magic - Emotive with PHD & Liquid Ideas for Unilever / LYNX

Best Branded Content Campaign

Tough Conversations - The Royals with FINCH, Safari, Whooshkaa and Of Character for Mercedes-Benz Vans

Best Branded Entertainment (Non-Fiction)

Hot Heads - VICE Australia for AirAsia

Best Branded Entertainment (Fiction)

LYNX Australia - Find Your Aussie Magic - Emotive with PHD & Liquid Ideas for Unilever / LYNX

Advertising Campaign of the Year

Kennedy Molloy 'duos' - Southern Cross Austereo with Triple M Marketing for Triple M - Kennedy Molloy

PR Campaign of the Year

The Xbox Stay N’ Play - opr Agency with Maverick for Xbox Australia

Entertainment Agency of the Year

Pulse Communications, part of opr Agency

Entertainment Marketing Team of the Year

War on Waste - Australian Broadcasting Corporation

Content Company of the Year

Bauer Media for Story54

Entertainment Brand of the Year

The Australian Ballet

FULL WINNERS LIST

BEST INFLUENCER CAMPAIGN OR SOCIAL STRATEGY
BEST CONTENT STRATEGY
BEST USE OF A SMALL BUDGET
BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION
BEST BRANDED PUBLICATION (PRINT OR ONLINE)
BEST USE OF MUSIC
BEST USE OF INTERACTIVE/GAMING
BEST USE OF EXPERIENTIAL
BEST USE OF FILM CRAFT / BEST EXECUTION
BEST BRANDED CONTENT CAMPAIGN
BEST BRANDED ENTERTAINMENT (NON-FICTION)
BEST BRANDED ENTERTAINMENT (FICTION)
ADVERTISING CAMPAIGN OF THE YEAR
PR CAMPAIGN OF THE YEAR
ENTERTAINMENT AGENCY OF THE YEAR
ENTERTAINMENT MARKETING TEAM OF THE YEAR
CONTENT COMPANY OF THE YEAR
ENTERTAINMENT BRAND OF THE YEAR
2018 Shortlist 2018 JURY

2018 Award Categories

BEFEST Categories

  • Best Branded Entertainment (Fiction)
  • Best Branded Entertainment (Non-Fiction)
  • Best Use of Film Craft in Branded Entertainment
  • Content Company of the Year
  • Best Branded Publication (Print or Online)
  • Best Use of Experiential
  • Best Use of Interactive/Gaming
  • Best Use of Music
  • Best Use of Small Budget
  • Best Content Strategy
  • Best Sponsorship or Product Integration
  • Best Branded Content Campaign

Entertainment Categories

  • Entertainment Marketing Team of the Year
  • Entertainment Agency of the Year
  • Best Influencer Campaign or Social Strategy
  • PR Campaign of the Year
  • Entertainment Brand of the Year
  • Ad Campaign of the Year

Final entries closed September 7, 2018.

Become a sponsor in 2019

The Mumbrella Entertainment Marketing Awards, incorporating the BEFEST Awards for branded entertainment, are Australia’s biggest awards recognising the best marketing of entertainment brands. Raise your brand awareness to a highly targeted audience, reach key decision makers, and achieve your marketing objectives. Speak with us about creating a bespoke sponsorship that works for you and fulfils your marketing goals.

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Venue Sponsor

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Contact

FOR AWARDS ENQUIRIES

Contact the awards curator,
Damian Francis.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the events manager,
Liz Baldwin.

EMAIL