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November 22, 2018 | The Star Sydney

FINAL ENTRIES DUE THIS FRIDAY

Australia’s premier awards for entertainment marketing

Mumbrella’s Entertainment Marketing Awards, incorporating the BEFEST Awards for branded entertainment, are Australia’s biggest awards recognising the best marketing of entertainment brands. This year’s awards have grown substantially with 19 categories across a range of marketing and branded entertainment areas. From campaign work to the best teams as well as class-leading use of different disciplines, the Mumbrella Entertainment Marketing Awards are the ‘must-win’ awards for marketers working with entertainment brands or using branded entertainment as a marketing strategy.

2018 Award Categories

BEFEST Categories

  • Best Branded Entertainment (Fiction)
  • Best Branded Entertainment (Non-Fiction)
  • Best Use of Film Craft in Branded Entertainment
  • Content Company of the Year
  • Best Branded Publication (Print or Online)
  • Best Use of Experiential
  • Best Use of Interactive/Gaming
  • Best Use of Music
  • Best Use of Small Budget
  • Best Content Strategy
  • Best Sponsorship or Product Integration
  • Best Branded Content Campaign

Entertainment Categories

  • Entertainment Marketing Team of the Year
  • PR Agency or Team of the Year
  • Creative Agency of the Year
  • Best Influencer Campaign or Social Strategy
  • PR Campaign of the Year
  • Entertainment Brand of the Year
  • Ad Campaign of the Year

2017 BEFest Award Winners

Best Branded Entertainment (Fiction)

SILVER: Celebrate Australia - The Monkeys for Meat & Livestock Australia

Best Branded Entertainment (Fiction)

BRONZE: Spring Lamb - The Monkeys for Meat & Livestock Australia

Best Branded Entertainment (Non-Fiction)

GOLD: It's a Small World - HelloFuture.TV for AncestryDNA

Best Branded Entertainment (Non-Fiction)

SILVER: SheStarts - TheStoryBoxes for BlueChilli and ANZ, MYOB, GSK, Sunsuper, Vasudhara, University of Technology Sydney, Google Australia

Best Branded Entertainment (Non-Fiction)

BRONZE: Real Estate Tips from the Terminally Ill - The Monkeys for UBank

Best Use of Film Craft / Best Execution

GOLD: The Hearing Test In Disguise - Revolver/Will O’Rourke and CHE Proximity for Cochlear

Best Branded Publication (Print or Online)

BRONZE: AWOL - Junkee Media for Qantas

Best Branded Publication (Print or Online)

GOLD: Direct Advice for Dads - Mahlab for HBF

Best Use of Experiential

SILVER: No Robe - AKQA, The Mint Partners and Toben for Art Series Hotels

Best Use of Experiential

GOLD: Answer The Call - AFL, Virgin Australia, JCDecaux and Vizeum for The 2017 Toyota AFL Finals Series

Best Use of Interactive / Gaming

BRONZE: Out Of Office Travelogue - The Monkeys for Qantas

Best Use of Interactive / Gaming

SILVER: Strand Arcade AW'17 Launch - The Royals for Strand Arcade

Best Use of Interactive / Gaming

GOLD: Shell V-Power VR Pit Stop - Traffik Group with Edelman Australia for Shell V-Power

Best Use of Music

BRONZE: Strand Arcade AW'17 Launch - The Royals for Strand Arcade

Best Use of Music

SILVER: Listen To Your Book - Emotive for Audible.com.au

Best Use of Music

GOLD: Summer Wonderland - Host for Air New Zealand

Marketing Team of the Year

SILVER: Hoyts

Best Use of a Small Budget

SILVER: The Honeyboomers - Red Engine SCC and Fleishman Hillard for Carnival Cruise Line Australia

Best Use of a Small Budget

GOLD: No Robe - AKQA, Candid Films, The Mint Partners and Toben for Art Series Hotels

Best Content Strategy

BRONZE: VCTV by Vodka Cruiser - Vizeum and The Story Lab for Vodka Cruiser

Best Content Strategy

SILVER: Upsiders - Vice Australia and MEC for Vodafone

Best Content Strategy

GOLD: The Hearing Test In Disguise - Revolver/Will O’Rourke and CHE Proximity for Cochlear

Best Branded Sponsorship or Product Integration

BRONZE: Samsung at Splendour in The Grass - Secret Sounds Connect and Splendour in The Grass for Samsung

Best Branded Sponsorship or Product Integration

GOLD: SMARTWiG - Bashful and The Kind Agency for The Star Sydney

Best Branded Content Campaign

BRONZE: Android - BMF Sydney for Sportsbet

Best Branded Content Campaign

SILVER: #DoItForYourself - Emotive and Parlour for Berlei

Best Branded Content Campaign

GOLD: Summer Wonderland - Host for Air New Zealand

Content Company of the Year

BRONZE: Emotive

Content Company of the Year

SILVER: Sportsbet

Content Company of the Year

GOLD: Vice Australia

Grand Prix

GOLD: Summer Wonderland - Host for Air New Zealand

Become a sponsor

The Mumbrella Entertainment Marketing Awards, incorporating the BEFEST Awards for branded entertainment, are Australia’s biggest awards recognising the best marketing of entertainment brands. Raise your brand awareness to a highly targeted audience, reach key decision makers, and achieve your marketing objectives. Speak with us about creating a bespoke sponsorship that works for you and fulfils your marketing goals.

Sponsorship Enquiries

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FOR AWARDS ENQUIRIES

Contact the awards curator,
Damian Francis.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the events manager,
Liz Baldwin.

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