March 28, 2019 | The Westin Hotel, Sydney

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The leading PR and communications conference in APAC

Mumbrella’s CommsCon is three packed streams of content across a full day covering big topics, imaginative strategies and significant issues in the communications industry in Australia and around the world. Each year the industry’s most senior executives both national and international descend on Mumbrella CommsCon to outline and explore the challenges and opportunities that keep comms professionals on their toes. From metrics and ROI to multi-agency collaboration, new technology implementation to coping with crisis, Mumbrella CommsCon is the best place to stay up-to-date with a rapidly evolving industry.


Philip Morris: The Next Phase of Communications

Marian Salzman

Senior Vice President, Global Communications, Philip Morris International

Ang Shih-Huei

CEO, Klareco Communications

Phoenix Rising: The Story of Klareco Communications’ Emergence from Bell Pottinger

Phoenix Rising: The Story of Klareco Communications’ Emergence from Bell Pottinger

On September 8, 2017, Mumbrella published a memo from Ang Shih-Huei and Mark Worthington, at that stage the leaders of Bell Pottinger Asia. In part, it read:

“Once again many thanks for your understanding at this extraordinary and difficult time. I am writing to give you the news that our team in Asia is now free to formalise its complete separation from Bell Pottinger. In the coming days, our team in Asia will be relaunching under a new ownership structure with a new name, and a renewed vigour and clarity of purpose.

This was in response to the news that the British Bell Pottinger was engulfed by serious allegations about its conduct on behalf of a client in South Africa.

Since then, the agency has transitioned to Klareco Communications. Ties were officially severed and the leaders took control of the 90% owned by Bell Pottinger.

In this session, both And Shih-Huei and Mark Worthington will visit from Singapore to take the stage at Mumbrella CommsCon and reveal the story of the transition. They will discuss the work that went into the stabilising the agency and where Klareco Communications finds itself now.

Putting Yourself At The Centre of Trust Issues: The New Ethics of PR

Ellen Gunning MA, MIAPR, FPRII, NUJ

Director, The Irish Academy of Public Relations

Gerry McCusker

Specialist Advisor & Trainer, Engage ORM

Brian West

Global Managing Director for Crisis & Issues Management, FleishmanHillard


The Program So Far

Phoenix Rising: The Story of Klareco Communications’ Emergence from Bell Pottinger
Philip Morris: The Next Phase of Communications
Head to Head Live: Should PR Lead Integrated Marketing Campaigns?
Pondering, Pausing, and Papering: The Future of Story Telling
The Four Pillars to Freeing Yourself from PR
Cybercrime: How PR Can Head Off the Fastest Growth Industry in the World
The Content Production Revolution PR Agencies Need to Embrace
Putting Yourself At The Centre of Trust Issues: The New Ethics of PR
Crisis Simulation – Do You Know The Drill?
Can Influencer Marketing Reporting Really Be Sophisticated?
Crisis Comms Is Dead: Why You Need To Take It Further
Marketing Collaboration in a Muddied World: Is PR Prepped?
Social Influencers – How to Protect Your Agency and Brand
The New Content Cycle: How to Deliver What Content Creators Yearn For


Bring your team to take advantage of additional group discounts.

Terms & Conditions

It’s a world class conference. There are people and brands from all over the world who have come together today to be a part of this and share their insight and learnings with one another.

There is a great deal of energy in the room and tremendous ideas flowing!

The thing that keeps me coming back to CommsCon is the variety of topics that are discussed - it’s not too technical, but it’s also not too ethereal. There’s a good mix of inspirational, high level discussions and some of the more detailed, nitty gritty that you know communications marketers don’t often get a chance to talk about.

Become a sponsor

Mumbrella CommsCon brings together leading PR and communications experts across brands and agencies to share strategies, insights, case studies and more specifically applicable for the communications space. The event offers businesses the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.



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About Mumbrella's CommsCon
Who should attend



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Damian Francis.



Contact the sales director,
Victoria Seymour.



Contact the event coordinator,
Kristine Abalos.