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March 22, 2018 | The Westin Hotel, Sydney

Australia’s premier PR & communications conference

Mumbrella’s CommsCon is the premier event for the PR and communications industry in Australia, with well over 400 delegates attending this year’s record-breaking conference. Each year, industry professionals, both national and international, gather to discuss the biggest challenges and opportunities in the rapidly changing communications landscape. This year’s conference was bookended by two packed out keynotes with Airbnb’s Global PR Lead, Dylan Smith, speaking in the morning and the nbn’s outgoing Chief Corporate Affairs Officer, Karina Keisler, finishing the conference. It’s the not-to-be-missed event for public relations (both agency and in-house), communications, social media and content marketing professionals, plus anyone experimenting in owned and earned channels.

FEATURED IN 2018

Dylan Smith

Global Public Relations Lead, Airbnb

Karina Keisler

Chief Corporate Affairs Officer, nbn Co

Reputation Rebuild: The nbn’s Plan to Win Trust and Maintain It

Ben Hawes

Head of Communications & Social Content, Sportsbet

About the Future of PR and Comms by the Future of PR and Comms

Lynnette Edmonds

HR Director, Edelman

Program

8:50am
Welcome Address – Damian Francis & Abigail Dawson
9:00am
PR Predictions for 2018 – What to Look out for in the Next Year
9:45am
PR and the Global Share Economy
10:45am
Morning Tea
11:15am
STREAM ONE
How finder.com.au Used PR as a Key to Building its Business
STREAM TWO
Crisis and Culture
STREAM THREE
Advertising and PR Collaboration: The New Way Forward
12:05pm
STREAM ONE
Dangerous Data: When Numbers Can Be Manipulated and How You Control It
STREAM TWO
The Great PR and Creativity Debate
STREAM THREE
Happy News is the New Fake News
12:50pm
Lunch
STREAM THREE
Lunch and Learn: The Power of Storytelling for Brand Communication
1:50pm
STREAM ONE
Social Flow: What to Do When the Chatter Doesn’t Go Your Way
STREAM TWO
PRs Identity Crisis: Does the PR Industry Know How to Describe Itself?
STREAM THREE
China 101: How to Communicate with One of Our Biggest Communities
2:40pm
STREAM ONE
How Brands Are Becoming the Next Social Leaders
STREAM TWO
About the Future of PR and Comms by the Future of PR and Comms
STREAM THREE
Disconnected and Discontented: Why No One Cares About Your Content
3:30pm
STREAM ONE
Lost Cause or Low Hanging Fruit: The Future of Influencers
STREAM TWO
How to Do PR the Wrong Way, Right
STREAM THREE
Content to Conversation to Commerce: How Social Directly Drives Revenue
4:15pm
Afternoon Tea
4:45pm
Reputation Rebuild: The nbn’s Plan to Win Trust and Maintain It
5:30pm
Close & Networking Drinks Reception

SPONSORS

SUPPORTERS

CommsCon is a must for any Australian communications and PR professional. The wide range of engaging presentations and panel discussions gave me invaluable insight to bring back to my team, and I left feeling excited about the future of our amazing industry.
Devon LaSalle, WorldSkills Australia

CommsCon is a great sense-check in our ever changing world of PR and comms. A fantastic opportunity to see how the industry is faring and where we are heading.
Kristoff Clark, Zing PR

CommsCon offers you an insight into what's happening in the broader world of comms - we spend our days working in teams and reading industry news and thinking we're across everything until we sit in a room and hear from people outside our circle!
Clare Szydlik, Nickelodeon

Australia's premium conference for PR and Communications professionals. The team never ceases to amaze with the quality of speakers and debate.
Toby Hemming, Bold Media

About

About
Location

Contact

FOR CONTENT ENQUIRIES

Contact the conference curator,
Damian Francis.

EMAIL

FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

EMAIL

FOR EVENT ENQUIRIES

Contact the events manager,
Liz Baldwin.

EMAIL