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March 28, 2019 | The Westin Hotel, Sydney

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The leading PR and communications conference in APAC

Mumbrella’s CommsCon is three packed streams of content across a full day covering big topics, imaginative strategies and significant issues in the communications industry in Australia and around the world. Each year the industry’s most senior executives both national and international descend on Mumbrella CommsCon to outline and explore the challenges and opportunities that keep comms professionals on their toes. From metrics and ROI to multi-agency collaboration, new technology implementation to coping with crisis, Mumbrella CommsCon is the best place to stay up-to-date with a rapidly evolving industry.

FEATURING FOR 2019

Michelle Hutton

Managing Director, Global Clients, Edelman

Anthony Gregorio

CEO, Saatchi & Saatchi Australia

Sophie Onikul

Head of Communications, Australia & New Zealand, eBay Australia & New Zealand

Phoenix Rising: The Story of Klareco Communications’ Emergence from Bell Pottinger

Phoenix Rising: The Story of Klareco Communications’ Emergence from Bell Pottinger

On September 8, 2017, Mumbrella published a memo from Ang Shih-Huei and Mark Worthington, at that stage the leaders of Bell Pottinger Asia. In part, it read:

“Once again many thanks for your understanding at this extraordinary and difficult time. I am writing to give you the news that our team in Asia is now free to formalise its complete separation from Bell Pottinger. In the coming days, our team in Asia will be relaunching under a new ownership structure with a new name, and a renewed vigour and clarity of purpose.

This was in response to the news that the British Bell Pottinger was engulfed by serious allegations about its conduct on behalf of a client in South Africa.

Since then, the agency has transitioned to Klareco Communications. Ties were officially severed and the leaders took control of the 90% owned by Bell Pottinger.

In this session, both Ang Shih-Huei and Mark Worthington will visit from Singapore to take the stage at Mumbrella CommsCon and reveal the story of the transition. They will discuss the work that went into the stabilising the agency and where Klareco Communications finds itself now.

Philip Morris: The Next Phase of Communications

Melissa Hopkins

Head of Consumer Marketing, CMO, Optus

Dany Milham

Founder & Co-CEO, Koala

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The Program

8:55am
Welcome Address – Abigail Dawson
9:00am
Phoenix Rising: The Story of Klareco Communications’ Emergence from Bell Pottinger
9:45am
Philip Morris: The Next Phase of Communications
10:30am
Morning Tea
11:00am
STORY STAGE
How to Create a Campaign for Change – ABC’s War on Waste
DANGEROUS IDEAS STAGE
Putting Yourself At The Centre of Trust Issues: The New Ethics of PR
COLLABORATION STAGE
Moving Metrics On: How to Come up with a Solution
11:50am
STORY STAGE
The Content Production Revolution PR Agencies Need to Embrace
DANGEROUS IDEAS STAGE
Crisis Comms Is Dead: Why You Need To Take It Further
COLLABORATION STAGE
Can Influencer Marketing Reporting Really Be Sophisticated?
12:25pm
STORY STAGE
The New Content Cycle: How to Deliver What Content Creators Yearn For
DANGEROUS IDEAS STAGE
Crisis Simulation – Do You Know The Drill?
COLLABORATION STAGE
Social Influencers – How to Protect Your Agency and Brand
12:55pm
Lunch
1:45pm
DANGEROUS IDEAS STAGE
Art Versus Science: How to Conceive and Implement and Idea
COLLABORATION STAGE
Converse Case Study: Why You Need to Stop Focusing on Tactics
2:35pm
STORY STAGE
Pondering, Pausing, and Papering: The Future of Story Telling
DANGEROUS IDEAS STAGE
The Four Pillars to Freeing Yourself from PR
COLLABORATION STAGE
Raising the Stakes: Nick Fordham on Taking the Equity Gamble
3:10pm
STORY STAGE
PR in the Age of the Robot – How Machine Learning, Automation and Artificial Intelligence Will Shape the Future of Public Relations
DANGEROUS IDEAS STAGE
Cybercrime: How PR Can Head off the Fastest Growth Industry in the World
COLLABORATION STAGE
Marketing Collaboration in a Muddied World: Is PR Prepped?
3:40pm
Afternoon Tea
4:00pm
Mind the Gap: Closing the Gap Between What Talent and Employers Think About Mental Health
4.45pm
Head to Head Live: Should PR Lead Integrated Marketing Campaigns?
5:30pm
Close & Networking Drinks Reception

Tickets

Bring your team to take advantage of additional group discounts.

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It’s a world class conference. There are people and brands from all over the world who have come together today to be a part of this and share their insight and learnings with one another.

There is a great deal of energy in the room and tremendous ideas flowing!

The thing that keeps me coming back to CommsCon is the variety of topics that are discussed - it’s not too technical, but it’s also not too ethereal. There’s a good mix of inspirational, high level discussions and some of the more detailed, nitty gritty that you know communications marketers don’t often get a chance to talk about.

Become a sponsor

Mumbrella CommsCon brings together leading PR and communications experts across brands and agencies to share strategies, insights, case studies and more specifically applicable for the communications space. The event offers businesses the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact the head of paid content,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the event coordinator,
Kristine Abalos.

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