AWARDS
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Reuniting the PR & Communications Industry

May 27, 2021 | Doltone House - Darling Island Wharf, Sydney

During the challenges of 2020, the PR and communications industry held an extremely important role. Establishing a solid line of communications between business, consumer, stakeholder and client became key to an increasingly complex year. While Mumbrella CommsCon couldn't carry on in 2020, it's back for 2021, and there is now even more to talk about. Make sure you don't miss some of the best talent, stories and tips across an array of industry sectors in a full day conference that will bring the PR and communications industry back together in the same venue.

 

CC_Streem_Colour_H

Reuniting the PR & Communications Industry

May 27, 2021 | Doltone House - Darling Island Wharf, Sydney

During the challenges of 2020, the PR and communications industry held an extremely important role. Establishing a solid line of communications between business, consumer, stakeholder and client became key to an increasingly complex year. While Mumbrella CommsCon couldn't carry on in 2020, it's back for 2021, and there is now even more to talk about. Make sure you don't miss some of the best talent, stories and tips across an array of industry sectors in a full day conference that will bring the PR and communications industry back together in the same venue.

FEATURED SPEAKERS

Stay tuned. There are more speakers to be announced very soon.

SPEAKER

Shannon Chrisp

Brand & Activism Director, The Body Shop

Shannon is an executive marketing professional with over 20 years’ experience developing and implementing consumer engagement strategies for local and international brands.

 Currently The Body Shop’s Brand & Activism Director, Shannon is also a member of their Global Brand Advisory Board, which consults on future brand and activism campaigns. She has been with the B Corp beauty brand for nearly 8 years and leads a team of creative and spirited brand activists who are passionate about living the company’s purpose, which is ‘to fight for a fairer and more beautiful world’.

Before taking the plunge into the beauty industry, Shannon spent nearly 15 years working on some of the world’s most iconic footwear brands, which explains her well-researched passions for makeup and shoes.

As a mother of 2 young daughters and having lived and worked in 3 different continents, she has a very global yet grounded perspective on connecting with consumers. 

As an expat American, Shannon has been deemed an ‘honorary Aussie’ by her peers but still doesn’t understand cricket and detests Vegemite.

Shannon has a BA in Journalism & Public Relations from Northeastern University in Boston, USA.

SPEAKER

Pauline Linton

Head of Brand Comms and Advocacy APAC, Adobe

Pauline Linton has been working in the digital space for over a decade, kicking off her career in fundraising and communications at Inspire Foundation / ReachOut.com, an online youth mental health service. From developing online fundraising strategy to delivering life-saving services through social media, her experience and expertise traversed across research, creative, strategy, planning and programming. 

In 2013, she entered agency land, joining Edelman Australia to help build their social media capabilities nationally. Working closely with clients to navigate the changing media landscape; and better understand the role of paid, owned and earned channels within that, Pauline applied her expertise to the content and social media strategies of some Australia’s leading brands, including Telstra, Gumtree, Adobe and PayPal. 

In 2017, Pauline joined Adobe as their Head of Social Media in APAC; working across the Adobe creative and marketing businesses on everything from executive comms on social to brand and performance marketing programs. In 2019, Pauline’s remit was expanded to oversee brand, thought leadership and advocacy activities across Adobe’s business in APAC.

SPEAKER

Simone Gupta

CEO, Havas PR, Australia

Simone is a Chief Executive Officer, brand communications specialist, and leadership coach with over 20 years of experience leading PR and social agencies in integrated agency networks in Australia, UK and USA.

This year, Simone took on the new role leading the One Green Bean team and its clients through a unique and dynamic period. During 2020 the team has provided trusted counsel and executed effective creative campaigns for a client base of iconic brands including Nike, Coca-Cola, The Body Shop Australia, ING and tech brands Amazon Australia, Afterpay, Airtasker, HMD Global (Nokia) and IBM.

Previously, Simone sat on the London based leadership team of WPP Team Red for Vodafone global. In Australia, she was key to reshaping the DDB Group of agencies (DDB, Mango, Tribal and RAPP) into an integrated model where strategic planning, social and technology sat at the heart of the group. Mango grew to be one of Australia’s leading PR agency brands through significant new business wins and implementing an integrated agency model for Telstra, McDonald’s and Volkswagen. 

She is the winner of three agency of the year awards, Cannes Lions, and multiple campaign
awards. Simone has judged Cannes Lions, Clios, AWARD, Effies, B&T and PRIA awards. 

She is a holistic leader and has been active in the gender equality discussion for many years,
running leadership workshops around the world, and hosting industry panels.

Simone is founding Chairman of women and girls education charity One Woman at a Time.

SPEAKER

Stuart Terry

Founder & Director, We Are Different

After working in some of the biggest, award-winning PR agencies around the world, Stu saw an opportunity to respond to the changing consumer and client landscape, founding Different with a single-minded mission: to do things differently.

Today Different partners with some of the world's biggest and most exciting brands, producing earned-first creative work that makes a real difference to their business and bottom line.

In the past year, Different was named one of Mumbrella Commscon’s PR Agencies of the Year, and was shortlisted for Emerging Agency of the Year at both the Mumbrella Awards and B&T Awards.

Stu loves collaboration and works with a team of creatives, planners, production managers, PR people and general culture vultures to produce work that works across PR, social, influencers, events, content and more.

Outside of work, Stu is passionate about mental health and provides pro bono counsel to The Black Dog Institute, Australia’s leading research-based organisation dedicated to understanding, preventing and treating mental illness.

He is also the proud co-parent to Arnold, a retired racing greyhound who spends his days doing zoomies for a hot minute then sleeping the rest of the day.

SPEAKER

Alex Erasmus

National Head of Strategy, Red Havas

Alex Erasmus is National Head of Strategy at Red Havas Australia. Fascinated by culture and how it can engage and influence behaviour, Alex works with different teams to ensure every idea is grounded in strong insights. He also leads the local iteration of the Havas Meaningful Brands research, in collaboration with the global team.

With 15 years PR & Advertising industry experience, Alex plays a key role in ensuring the PR and social approach works seamlessly with the above-the-line strategy for clients like Toyota, Lexus, Nestlé, BIG W and Ancestry.

Before joining Red Havas, Alex was General Manager of social media agency, Society. One key highlight was helping Samsung host 'Bingefest', a 24-hour festival at the Sydney Opera House, which included a Buffy The Vampire Slayer marathon and a surprise appearance from Shia LeBeouf.​

In previous lives, Alex helped leverage DHL’s sponsorship of the Rugby World Cup and moved to Japan to establish the digital practice for Edelman, despite speaking no Japanese.

SPEAKER

Eric Boone

Special Counsel, K&L Gates

Adept at strategically partnering with international NGO's and intergovernmental bodies on policy issues of social concern, Eric Boone leverages this experience as a K&L Gates Pro Bono Coordinator. In this role, he is responsible for establishing strategic partnerships and approving individual matters to secure pro bono work for lawyers, aligning with his values on social justice issues. 

Combining experience from senior roles across and not-for-profit sectors and in private practice, he is a thought leader on national and international policy matters with a demonstrated ability to influence at the highest levels.

Eric is an experienced finance lawyer with a successful track record of delivering large-scale projects in an environment of high stakes. A strategic thinker, he has a proven ability to negotiate complex arrangements and deliver successful outcomes for his clients.

SPEAKER

Kurt McGuiness

Public Relations & Brand Experience Manager, Volkswagen Group Australia

Former journalist, communications expert and auto industry commentator, Kurt McGuiness has been telling tales his entire career, having worked on iconic media brands including Top Gear and FHM. Now, as Volkswagen Group Australia’s corporate story-teller, McGuiness develops multi-platform content and experiences for the Volkswagen Group’s brands, bringing the ‘World of Volkswagen’ to its legion of fans worldwide.

As the size and influence of traditional media continues to decline, McGuiness has had to rely on his TV and publishing experience to find new, engaging ways to reach customers and fans. Whether it’s racing mountain bikers to afternoon tea in a luxury SUV, trekking with sled dogs to explain how all-wheel-drive works, or using 360-degree technology to take fans on a hot lap with a difference, McGuiness continues to push the envelope for what is possible with owned media, whether the old guard like it or not.

SPEAKER

Carl Moggridge

Managing Partner, Magnum & Co

Carl is a Managing Partner at Magnum & Co, responsible for strategy and creative at the agency. Most recently, the agency is known for doing award winning global work for iconic brand Converse, where campaigns are currently live in 27 Cities around the world.

Prior to joining Magnum & Co, he’s held senior planning roles at Naked Communications, Razorfish, Ogilvy and Edelman. Over the last 18 years, he’s worked on campaigns that have won over a dozen Cannes Lions, Effies and even a Digital Emmy, for the likes of Coca-Cola, Philips, Qantas, Samsung and DIAGEO.

SPEAKER

Carl Ratcliff

Magnum & Co, Managing Partner

Carl is Managing Partner at Magnum & Co and founder of brand consultancy, This Is The Day. His global experience ranges from strategic planning, to media client brand guardianship and agency leadership, including One Green Bean. A known advocate for creative effectiveness, Carl has worked across a famous array of iconic brands such as PlayStation, Absolut, Waitrose, Virgin Group, Kmart, Nike, CommBank & Maccas. His work has been awarded across Cannes, D&AD, IPA and Effies too.

Veteran that he is, Carl understands that Marketing has never needed to prove its worth more. But, in an outstanding manner that is truly sustainable, genuinely meaningful and fiercely creative.

SPEAKER

Annette Williams

National Communications Manager, Blooms The Chemist

With a passion for storytelling and purpose-led communications, Annette brings a diverse background of experience to her current role as National Communications Manager at Blooms The Chemist, the leading community pharmacy group in Australia. Overseeing all internal and external communications, Annette works across the brand’s 104 stores, coordinating with multiple departments to engage the company’s key stakeholders, including a team of 2,500 nationwide. In 2020, Annette was integral to the business’s COVID-19 response strategy as pharmacies played a pivotal and courageous role in serving Australia’s healthcare needs.

Annette’s career spans several industries, including beauty, education, and healthcare. She has more than 15 years’ experience across sales, marketing and communications.

Annette is a founding member of the Blooms The Chemist Make-A-Wish Committee, spearheading national events and fundraising initiatives to achieve the brand’s $1,000,000 donation milestone. In 2019, Annette was part of the working group on-site in Africa assisting with the building of a Blooms The Chemist-funded maternity ward and mother’s shelter in Zambia. She is also a member of the brand’s CSR Committee, working to further develop Blooms The Chemist’s CSR program and create even greater impact across Australia and beyond.

SPEAKER

Robyn Sefiani

CEO & Reputation Counsel, Sefiani Communications Group

Robyn established Sefiani Communications Group in 1999 with the goal of being a world’s best practice public relations firm, providing corporate leaders with highly effective communications counsel and services through a dedicated, personal approach.

With over three decades’ experience, Robyn has advised some of Australia’s and the world’s leading companies in strategic communications and issues and crisis management. Prior to establishing Sefiani, Robyn was Co-President of Edelman Asia-Pacific and spent 12 years with the firm where she was also a director on the global Edelman board.

Robyn graduated with Distinction from Charles Sturt University where she obtained a Bachelor of Arts (Communication). She is a Fellow of both the Australian Institute of Company Directors and the Public Relations Institute of Australia, and served for many years on the board of Special Olympics Australia.

SPEAKER

Nichole Provatas

Group Head DXT, WE Communications

Nichole has 14yrs experience building strategic digital programs and delivering creative brand campaigns with measurable impact, in both the United States and Australia.
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She specialises in digital marketing and social strategy, content production and creative, influencer management, paid media, measurement and analytics, and executive visibility programs.​
​


She has developed international campaigns for Adobe, Citibank, GE, PayPal, Telstra, Disney, GSK, Unilever, NIVEA, Bayer, HP, Target, Microsoft, KPMG, Chobani, Expedia, CVS, T-Mobile, Dropbox, Honeywell, and Verizon.​ She has held in-house roles for Tourism Victoria and Adobe, and led teams at Edelman Digital and WE Communications.


​
As WE Communications’ Group Head – Digital, Creative and Strategy, she leads a team of planners, creatives, comms and brand strategists, paid specialists, community managers, producers and analysts. She is responsible for leading the agency’s specialist departments operational business and its role in continuing to evolve the agency’s offering and global IP.

Nichole has won industry awards including a Gold SABRE Award for work with PayPal and highly commended Mumbrella’s Best Influencer Strategy for Adobe. She also spoke at Mumbrella's inaugural B2B Marketing Summit in 2018.

SPEAKER

Kevin Johnson

Enterprise Senior Account Director, LinkedIn

Kevin is an Enterprise Account Director at LinkedIn and has over 15 years’ experience working within digital and data led organisations.

In his role within the Marketing Solutions division, Kevin provides consultation to some of LinkedIn’s largest Global Enterprise clients across APAC, predominantly focused on the Technology vertical. He partners with Marketing and Talent Executives and their Media and Content Agencies, playing a key role in the design and management of advertising programs on LinkedIn that deliver positive marketing outcomes and business impact. Kevin is skilled in Social Media Marketing and enjoys providing value to his clients through strategic consultancy across topics such as Full Funnel Marketing, Content Best Practice, Account Based Marketing and Lead Generation.

Kevin started his career in the UK at WPP’s global data, insights and consultancy agency, Research International (now part of TNS Research). Subsequently, Kevin held Operational Leadership positions at both MarketTools and Lightspeed Research, international leaders in digital research, providing software and data platforms that allow organisations to generate real time insights from online audiences.
Prior to joining LinkedIn in 2012, Kevin transitioned from Operations to Sales, joining digital content publisher, CBS Interactive, as Senior Account Director. In this role, Kevin worked closely with Media Agencies and Marketing teams for some of Australia’s leading brands and was responsible for the sales and management of integrated marketing programs, including content advertising and syndication, research, events and qualified lead generation programs.

Speaker

Russ Tucker

Executive Creative Director, Eleven PR

Russ Tucker is Executive Creative Director of Eleven and FleishmanHillard.

Russ creates ideas that earn media attention. His attention seeking ideas have been recognised most notably with an International Emmy. He’s judged at the International D&AD awards and the Cannes Lions Festival of Creativity representing Australia on the Mobile and more recently PR juries.

Russ champions ideas with a higher social purpose and has creatively directed award winning marriage equality campaigns such as First Dance for Apple, Airbnb, SKYY Vodka and Tourism New Zealand.

When he’s not in the office, Russ loves to paint mini-graffiti on model train sets which he believes is not geeky at all….not at all.

SPEAKER

Wylie Fowler

Group Planning Director, Eleven PR

Wylie Fowler is Executive Planning Partner at Eleven and TBWA Sydney.

Wylie leads the integrated strategic thinking for some of Australia’s biggest and most trusted brands. He is well versed macro brand and business strategy, creative and communication strategy and executional strategy across a range of industries and client types.

Wylie is a truly integrated thinker with practical experience across the full range of the marketing mix. He has a clear strategic view of the roles of big ideas, channels, assets, messaging, distribution and stakeholders in solving business problems and driving creative, communications and commercial results. It is this that makes him a powerful leader, unique, strategic and valued contributor to any marketing effort.

Wylie is an accomplished surfer, reluctant vegan, has lunched with The Queen and is a father of 2 beautiful little girls.  

SPEAKER

Matt Holmes

Co-Founder & Executive Creative Director, Poem

Matt is Co-Founder and Executive Creative Director of creative PR and Social agency Poem. With 17-years of experience in London and Sydney working with clients at the forefront of brand entertainment, he’s passionate about baking earned media value into ideas at the start of the creative process.

Ideas born from genuine human insights and delivered with emotion triggers that earn a place in people's lives and move people to take action.

His campaigns have been recognised by awards at the likes of Cannes Lions, AWARD Awards, Mumbrella, Effies and Spikes Asia."

Independent creative PR agency Poem has had a rapid rise in just six years, with Sony PlayStation, Blackmores, Beats By Dre, Expedia Group, Nespresso, Movember and adidas, just some of the high-profile brands that they’ve been engaged by.

SPEAKER

Rob Lowe

Co-Founder & Managing Director, Poem

Rob Lowe is Co-Founder and Managing Director of independent PR and Social agency Poem. With over 20 years in PR, working within some of the world’s leading creative PR agencies, Rob’s been at the forefront of change within the industry. He was the fifth employee at One Green Bean, founded eleven PR Australia in 2011, and then partnered with Matt Holmes to launch Poem in 2015.

The experience has shown him the potential PR has to drive more meaningful change when thought of as a skill set to connect with people. As a result, Poem is built on the principle of being more human.

Independent creative PR agency Poem has had a rapid rise in just six years, with Sony PlayStation, Blackmores, Beats By Dre, Nespresso, Expedia Group, Movember and adidas, just some of the high-profile brands that they’ve been engaged by.

SPEAKER

Sonia Clarke

Director, PwC’s The Difference

Sonia is a strategic communications expert with a passion for storytelling. At PwC, she helps leaders think through how they connect, collaborate and create with employees, stakeholders and citizens to solve complex problems and build trust.

Prior to joining PwC, Sonia spent more than a decade in PR, where she held senior agency leadership roles and directed award-winning campaigns which spanned consumer brand building to corporate reputation management.

Most of all, Sonia loves speaking about herself in the third person - because she can make outrageous claims (like she invented the press release) and no one can question them.

SPEAKER

Ben Hamer

Lead, Future of Work, PwC Australia

Dr Ben Hamer is one of Australia's leading work futurists. He drives the Future of Work agenda at PwC and, in this capacity, spent time seconded to the World Economic Forum heading up critical projects on the future of work, skills, and education.

Ben has a Doctorate of Public Administration, which included time spent as a Visiting Scholar at Yale University, alongside being a Board Member with the Australian HR Institute and an Adjunct Fellow with the Centre for the New Workforce at Swinburne University. Ben has featured extensively across print and radio providing expert commentary on the Future of Work and is the host of PwC's podcast series, Exploring the Future of Work with PwC Australia.

SPEAKER

Prue Ryan

Tennis Australia, Head of Public Relations

Bio coming soon...

SPEAKER

Emily Ritchie

Senior Executive External Affairs, Medibank

Bio coming soon...

SPEAKER

James Hutchinson

Global Head of Business, Sling & Stone

Bio coming soon...

SPEAKER

Conal Hanna

Media & Partnerships Lead, Streem

Bio coming soon...

"It’s a world class conference. There are people and brands from all over the world who have come together today to be a part of this and share their insight and learnings with one another."

"There is a great deal of energy in the room and tremendous ideas flowing!"

"The thing that keeps me coming back to CommsCon is the variety of topics that are discussed - it’s not too technical, but it’s also not too ethereal. There’s a good mix of inspirational, high level discussions and some of the more detailed, nitty gritty that you know communications marketers don’t often get a chance to talk about."

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