Collaboration has long been discussed in the media and marketing industry, but with split opinion on whether a rebirth of full service agencies would render it moot or whether diversification of marketing opportunity would increase its relevance.
The answer at present looks to be the latter. Bigger marketing spends, more agencies involved, increased micro-opportunities that require specialists. Marketing is moving in a way that suggests agency collaboration is only going to become a bigger deal in the near future.
As with any good relationship, there are keys to success and actions that will spell disaster. This session will look to unravel the behaviours that will lead to collaborative success with opinions from senior brand, PR, creative and media executives and moderated by an independent senior industry leader.
Tourism Australia’s CMO Lisa Ronson is the first to join a panel, to be moderated by Darren Woolley, CEO of TrinityP3.