May 19, 2022 | Four Seasons Hotel, Sydney



May 19, 2022 | Four Seasons Hotel, Sydney


Connect with the PR and Communications Industry

Connect and engage with the PR and Communications industry

Returning in 2022 with a day full of content dedicated to the Australian communications industry, Mumbrella CommsCon is your opportunity to dissect and discuss the pertinent issues on the local and international scene.

Hear from senior executives and influential leaders on the big topics and gain insight on cutting-edge strategies - it's a day to network with your comms professional peers and keep your finger on the pulse of a rapidly evolving market. With a tumultuous year behind and the great unknown beyond, this is a day you can't afford to miss. Book your tickets now.

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Individual Rate

 Each individual ticket includes:

  • Full access to conference
  • Networking drinks
Group Rate

Save over $160 per ticket when you purchase a bundle of five tickets. Each ticket includes:

  • Full access to conference
  • Networking drinks
Group Rate

Save over $240 per ticket when you purchase a bundle of ten tickets. Each ticket includes:

  • Full access to conference
  • Networking drinks



Adam Ferrier

Founder/Chief Thinker, Thinkerbell

Adam is one of Australia's leading creative strategists, and a consumer psychologist. Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model. Following that, Adam co-founded Thinkerbell - where they practices 'measured magic' - bringing together marketing science and hardcore creativity. After just 3 years Thinkerbell was officially recognised as Mumbrella’s 2021 Creative, Full Service, and PR Agency of the Year - the first time one agency has won all three awards.

In other news Adam is also the author of two books “The Advertising Effect” (Oxford), and 'Stop Listening to the Customer' (Wiley). Adam co-hosts the potentially multi-awarding winning podcast ‘Black T-Shirts’, and is a regular media commentator on Sunrise and The Project (and served his time on the panel of Gruen for 6 years). Adam is married to Anna and has two sons Asterix and Arturo (like the Kardashians but with an ‘A’).

Azadeh Williams

Founder & Managing Partner, AZK Media

Azadeh Williams is the founder and managing partner of AZK Media, a global B2B media and marketing agency representing some of the fastest growing SaaS, technology, AI and data companies in the world.
Azadeh is passionate about helping B2B companies launch, grow and expand into new and emerging markets. She has been consistently recognised as B&T’s Women in Media and Women Leading Technology leaders for marketing, public relations and entrepreneurship. In 2021, she was awarded the Best of the Best in PR for Australasia.
Based in Sydney with clients across North America, EMEA, UK, and APAC, Azadeh’s focus is on innovating the agency’s integrated marketing, communications and multimedia service lines, while delivering exceptional results for AZK Media’s growing client base.

Dan Ingall

CEO, Big Red Communications

Dan’s career was born on the streets of Shanghai uncovering insights as a Researcher in the Strategy Planning department of Grey Advertising. With 25 years’ of experience now under his belt, he’s become a strategically-driven creative leader with global experience spanning Australia, Europe and Asia, including 3 stints in China. Dan builds, inspires and empowers world class multi-disciplinary teams through a collaborative and results-oriented leadership style. He is CEO of Big Red Communications Group, one of Australia’s leading independent creative agencies focussed on delivering commercial effectiveness and whose clients include BHP, Coles, Virgin Australia, Optus, Medibank and Renault, amongst others.

Eaon Pritchard

Head of Brand, Moula

Eaon is an ex-advertising agency  strategy leader, now Head of Brand and Communications at B2B fintech Moula.and is widely regarded as an industry authority on consumer psychology.

He is also the author of two bestelling books, 'Where Did It All Go Wrong?’ from 2018 and 'Shot By Both Sides’  from 2020.

Francesco D'Orazio

CEO and Founder, Pulsar

Francesco D’Orazio is a researcher, product designer and entrepreneur specialised in online audiences and Internet culture. He holds a PhD in immersive media and the evolution of audiences on the Internet.

He is the Co-Founder and CEO of award-winning Social and Media intelligence platform Pulsar. Prior to Pulsar Francesco was Research Director at innovation consultancy Face where he specialised in co-creation programs designed to involve audiences in the creation of brands and products, and Director of the Visual Social Media Lab, an industry-academia think tank specialised on studying the impact of social media images on society and culture.

He’s a regular speaker at research, innovation and technology conferences such as International Journalism Festival, TEDx, The Next Web, SXSW, DMWF, IIEX and ESOMAR. His work on virality, fandoms, social influence, public opinion and misinfo has been featured in the likes of BBC, Guardian, CNN, Forbes, The Independent, Daily Mail, Mashable, Gigaom and Business Insider.

Genevieve Reynolds

Principal & Co-Founder, Sayers Brand Momentum

Genevieve has deep experience across the marketing discipline, having held roles in advertising agencies, corporate marketing teams and, most recently, working with government and private clients in an advisory capacity to drive more effective marketing, advertising and behaviour change programs.
Genevieve brings a unique mix of commercial acumen, measured pragmatism, and empathy to understand the context in which brands exist and compete, and to subsequently develop strategies to aid their innovation and drive momentum.

Jacquie Potter

Chief Growth Officer, Ogilvy PR

Jacquie is an experienced communicator, developing integrated and behaviour change campaigns for leading local and global brands including, Microsoft, Telstra, American Express, Twitter and Ancestry, along with working on a number of state and federal government projects. ​

She has a deep understanding of what organisations need to do to tell stories that shift behaviour and drive business impact from earned storytelling through to sales enablement. Known for her strategic leadership, interagency collaboration and team work, Jacquie provides senior counsel to some of Australia’s biggest brands.  ​

During her time at Ogilvy PR, she’s had the opportunity to work across a broad range of clients spanning multiple sectors and audiences, giving her a deep understanding of the Australian and APAC landscape. ​

Jacquie is an acknowledged client relationship leader and has a tremendous track record in building high performance teams and award-winning campaigns.​

Jacquie holds a Bachelor Degree from Charles Sturt University, Bathurst and has MBA from the University of New England, with a strong interest in organisational behaviour change and technology.

Jehan Ratnatunga

Co-Founder & VP of Strategy & Growth, Who Gives a Crap

Jehan is passionate about three things: innovation, delight and impact. Oh, and toilets too. Luckily he’s able to combine each of these elements into his work as a co-founder of Who Gives A Crap, leading strategy and growth.
Prior to Who Gives A Crap, Jehan studied Engineering and Computer Science at the University of Melbourne and launched his career at the Boston Consulting Group. From there, he co-founded his first social enterprise – a “click to give” non-profit search engine called Through Ripple, Jehan met Simon Griffiths who shared his idea for Who Gives A Crap.

After helping launch the business, Jehan spent time at Google, working on strategy at YouTube. Now, he’s happily back home at Who Gives A Crap, leading the way to a big, impactful future.

Julia Hoy

Sustainability Communications Practice Lead, Sefiani

Over the past 15 years, Julia has advised some of the world’s leading brands on corporate sustainability, social impact and communications. She brings a wealth of experience and valuable insights, having worked both agency-side and in-house in sustainability and communications roles.
Her extensive experience in developing internal and external communications strategies, advocacy, awareness building, strategic partnerships and thought leadership has been recognised with several internal and industry awards.

Kate Dinon

Managing Director, Character + Distinction

Kate Dinon is a communications and public relations strategist who helps interesting people execute ambitious ideas. She is a trusted advisor to founders and business leaders across Australia and has more than 17 years of global experience working with the startup, technology, government, design and cultural sectors.

Kate is the managing director of Character + Distinction, a communications and public relations agency she started in 2017. The agency’s clients include Culture Amp, Mercedes-Benz Vans Australia & New Zealand, Powershop Australia, MYOB, Deliveroo, Glow Capital Partners, ABB, StockX and Luxury Escapes.

Kent Pearson

Head of Social & Content Strategy, TBWA\Australia

Kent Pearson is TBWA, Eleven & FleishmanHillard Australia’s Head of Social & Content Strategy. He started his career in brand strategy, one month after Facebook’s arrival in Australia in 2006. Today, Kent helps brands harness social and digital content to engage new audiences and grow owned communities at scale, growing both share of voice and customer lifetime value. Current clients include: Optus Business, mycar, Mastercard, Great Northern Brewing Co, M.J. Bale, and Hort Innovation. Kent’s passion for content extends beyond branded content, co-creating, writing and producing the 1hr drama pilot 'DEADBEAT DADS' for MTV in 2013.


Lynnette Edmonds

Head of Talent & Engagement, Edelman

Lynnette has worked in people, culture, and talent positions over a 20+ year career fulfilling a passion for creating positive change in complex work environments.

She joined Edelman – the world’s largest independent communications agency - in 2015 where she manages the employee experience cycle and is responsible for all HR/people/culture responsibilities for Edelman Australia. Agency-land is never dull and Lynnette particularly loves working with smart, driven, creative people who push the boundaries of innovative and forward thinking every day.

Lynnette and her team are especially passionate about supporting and nurturing young people in the industry to grow them into our future leaders and working on innovative programs to make Edelman their first choice. But she is equally focused on ensuring the industry continues to evolve to suit not only the needs of today’s workforce, but to ensure it continues to thrive over the next decade and beyond.

Mandy Galmes

Managing Director & Partner, Sefiani

With more than 20 years as an agency leader, Mandy has a proven track record as a strategic advisor and partner to a breadth of local and global organisations – from disruptors to industry leaders. Her work has spanned complex regulatory and legislative change programs, behaviour change campaigns, brand activations and reputational issues. Mandy’s skills span stakeholder management, risk mitigation, consumer engagement, brand building and channel planning which makes her an ideal partner for organisations seeking an integrated approach to their communications programme.

Matt Chandler

Executive Creative Director, DDB Sydney

Matt Chandler is DDB Sydney’s Executive Creative Director. He joined the agency in 2013 as a Senior Copywriter, and was promoted to Creative Director in 2016 and Deputy Executive Creative Director in 2019, before being elevated to ECD at the start of 2021.
Matt's award-winning work has been recognised at shows including Cannes, One Show, Spikes, NY Festivals, LIA Awards, AWARD, Adstars, Facebook Awards, AdNews Awards, B&T Awards, Ciclope, Creative Circle and Campaign Big.
An active participant in the industry, Matt is co-head of AWARD School in 2022. He has tutored and judged AWARD School on several occasions, as well as judging the AWARD Awards, APAC Effies and Cannes Young Lions, and serving as a mentor for the Free the Bid program. In 2019, Matt was the sole creative listed on AdNews Top 20 Emerging Leaders list.

Miriam Wells

Head of Strategy & Creative, Ogilvy PR

Miriam has a decade of experience in communications and marketing across B2B, B2C, government and the not for profit sector. Her expertise spans brand marketing, issues and crisis communications, employee experience, change communications, brand narrative, content and social and digital strategy.

Miriam has worked with large established organisations with diverse (and often dispersed) audiences and needs including Atlassian, Audible, American Express, CSIRO, AstraZeneca, Chris O’Brien Lifehouse and Deakin University. She has also worked for start ups in industries as diverse as finance, recruitment and human resources, technology, design and retail. Her early career was spent in academia as a lecturer and tutor at the University of Wollongong.

Working across the full breadth of Ogilvy’s specialty practices, Miriam provides clients with creative thinking and strategic counsel, leading the ideation process for new briefs to find solutions to communications challenges. As a curious and insatiable consumer of a diverse range of content and media, Miriam enjoys bringing this broad frame of cultural reference to her work with clients and

With a particular interest in cultural and communications trends and thought leadership, Miriam is a keen contributor to Ogilvy’s trend forecasting and research reports, including our annual Futures
report, the Ogilvy Believability Index and WPP AUNZ’s Secrets & Lies series. She has also appeared as a panellist on ABC’s Gruen.

Miriam holds a Bachelor of Creative Arts (Hons Class I, Dean’s Scholars) majoring in writing and performance. As well as comms and marketing roles both agency side and in house, Miriam has worked as an editor, an author and a digital consultant.

Natalie Kidd

Chief People & Purpose Officer, Intrepid Travel

Natalie Kidd is the Chief People and Purpose Office of Intrepid Travel, the world’s largest provider of adventure travel experiences.
Natalie joined Intrepid in 2005 as the founding General Manager of the first vertically integrated DMC, based in Hanoi Vietnam. Over the years she grew this one DMC into a global network of 25 inbound tour operators. In 2020 she moved from the role of Chief Operating Officer to her current role, responsible for the development and implementation of the company’s people and sustainability strategies.
Natalie holds a Masters of Business Administration (AGSM), a Master of Asian Studies (UNSW) and is a graduate of the Australian Institute of Company Directors’ (AUCD) director program. She is also a director on the board of GSTC (Global Sustainable Tourism Council).

Nino Tesoriero

Chief Counsel, Ogilvy PR

Nino Tesoriero is a crisis management and communications specialist. As Ogilvy PR’s Chief Counsel, he provides corporate communications and reputation management advice to leadership teams across a wide range of public and private sector clients.

Prior to Ogilvy PR, Nino was a trusted communications adviser to former Australian Prime Minister Julia Gillard and before that, a senior media adviser to a former Deputy Premier and Treasurer in New South Wales.

In his career 20-year career, Nino has supported CEOs and leadership teams on crisis management, political engagement and critical media issues. Clients include Caltex, Ford, Event Hospitality & Entertainment, Scentre Group, Microsoft, CSIRO, the Australian Digital Health Agency, Boston Consulting Group and Afterpay.

Nino began his career as a radio journalist and gained a national profile as a political reporter with the Australian Broadcasting Corporation. He also has international experience, having directed large-scale education campaigns as a marketing head for the Training and Development Agency for Schools in the United Kingdom.

Peter Kirk

Co-Founder, Campfire X

Peter is a proud Jerrinja storyteller. He is an award winning multi-channel producer of content, director and screenwriter. Integral to developing pathways people, Peter played a key role in setting up the AWARD school Indigenous Scholarship program. He regularly consults with agencies and government departments to influence policy and tangible reconciliation outcomes.

Rhys Ryan

CEO, Porter Novelli

Rhys leads PN’s work in helping brands evolve their corporate reputations, drawing on experience gained over 20 years in media and communications across Australia and the United States. Just as importantly, Rhys launched the firm’s Purpose Premium Index in 2019, an annual study focused on understanding the relationship between Purpose and reputation in the minds of Australians.

Rhys joined Porter Novelli in 2003 – and re-joined in 2015 – and has focused on corporate positioning, corporate reputation, specifically with consumer-facing corporate brands, non-government organisations and B2B services businesses, working on more than 200 client engagements. Most recently Rhys has led the agency’s work at the centre of Victoria’s Treaty movement.

Rhys began his career with an stint as a broadcast journalist, and spent more than seven years in the United States, where he led multi-country reputation programs for global corporations, and campaigns for technology start-ups in New York and San Francisco.

Richard Chapman

CEO, Bastion Amplify

Rich is passionate about storytelling and creating and implementing truly integrated communications solutions.

A creative communications practitioner with broad industry experience amassed over 20 years, Rich believes in the power of brands sharing their stories. He co-founded PR and experiential agency (Spark Impact) and has worked with global media and communications agency networks including 10 years with Dentsu Aegis Network creating memorable and meaningful experiences that connect brands with consumers.

Rich has developed and implemented tailored campaigns across PR, sponsorship marketing, experiential, social and content marketing working with leading global and local consumer and corporate brands, sporting bodies, rights holders, government and not for profit organisations.

Rob Lowe

Co-Founder and Managing Director, Poem

Rob Lowe is Co-Founder and Managing Director of independent PR and Social agency Poem. With over 20 years in PR, working within some of the world’s leading creative PR agencies, Rob’s been at the forefront of change within the industry. He was the fifth employee at One Green Bean, founded eleven PR Australia in 2011, and then partnered with Matt Holmes to launch Poem in 2015.

The experience has shown him the potential PR has to drive more meaningful change when thought of as a skill set that connects brands to people. As a result, Poem is built on the principle of being deeply human.

Independent creative PR agency Poem has had a rapid rise in just seven years, with Sony PlayStation, Blackmores, Google, Beats By Dre, Nespresso, Expedia Group, Movember and Menulog, just some of the high-profile brands that they’ve been engaged by.

Shane Allison

Founder & CEO, Public Address

Shane is the CEO and founder of Public Address, the media management platform, and Australia’s leading authority on CommTech. Prior to founding Public Address, Shane was the Client Services Director at Sefiani Communications where he led teams which delivered award winning work for a variety of high-profile organisations in professional and financial services.
He has been recognised as the Mumbrella Commscon PR Professional of the Year and Mumbrella neXt Award PR Talent and was recognised as one of the AFR's Top 100 Future Leaders while studying at MGSM.
Shane is the President of the Public Relations Institute of Australia.

Simon Lawson

Managing Director, PHD Melbourne

Simon is proud to have to worked in media agencies for the past 20 years and is a true believer in the considerable impact that people in them can have in improving the society we live in.

In recent times, Simon has helped to accelerate vaccination rates across Australia, encouraged people to visit Melbourne’s CBD again as well as securing no charge media for numerous charities.  

Sonia Clarke

Director, PwC Australia

Sonia is a strategic communications expert with a passion for storytelling. At PwC, she helps leaders think through how they connect, collaborate and create with employees, stakeholders and citizens to solve complex problems and build trust.

Prior to joining PwC, Sonia spent more than a decade in PR, where she held senior agency leadership roles and directed award-winning campaigns which spanned consumer brand building to corporate reputation management.

Most of all, Sonia loves speaking about herself in the third person - because she can make outrageous claims (like she invented the press release) and no one can question them.

Tabitha Fairbairn

Managing Director, Mango Sydney

Tabitha Fairbairn is Mango Sydney’s Managing Director. She leads DDB Group’s PR, experiential, influencer and PR offering. Joining the agency five years ago, she has built a team culture that believes in common goals and respect for the discipline, becoming one of the most creatively-integrated PR agency offerings in the country.

Over the course of her career, she has worked with teams to create impactful, award-winning work for the likes of Macca’s, Unilever and Volkswagen.

Tabitha is passionate about leading a PR agency that understands people and culture, cares about being unexpected and memorable, and shows off the extra power of PR when it is crafted alongside a creative agency, as part of an integrated Group offering.


Taylor York

Lead Thinker - Earned, Thinkerbell

Taylor York is the Lead Earned Thinker at Thinkerbell, helping bridge the gap between creativity and earned media in the North office. He works across a selection of the agency’s largest creative accounts including NRMA Insurance and BINGE.

With close to a decade of experience across Australia’s leading creative and PR agencies, including DDB, One Green Bean and Pulse (part of Ogilvy PR), he’s helped some of the world’s biggest brands harness earned media to drive unfair share of attention and tangible business outcomes. He’s an entertainment junkie with a passion for internet and meme culture, with the know-how on how brands can attach themselves onto online trends.

He also has a passion for nurturing and developing newcomers to the industry, as well as his colleagues.

Tiernan Campbell-O'Brien

Senior Consultant, Cox Inall Ridgeway

Tiernan has leveraged over 5 years working with First Nations communities to support clients through First Nations creative, strategic and PR communications and worked with communities and key stakeholders to support all levels of Government and corporates including Qantas, Country Road Group and AFL.

Vuki Vujasinovic

Founder & CEO, Sling & Stone

Vuki Vujasinovic is the founder of Sling & Stone, starting the agency in a Sydney sharehouse, growing it to become a multi-award-winning agency that remains one of the fastest-growing in the country.

Vuki is obsessed with partnering with the world’s most ambitious challengers, disrupters, and entrepreneurs, to help them launch and grow. He has been named in the Forbes 30 under 30, B&T 30 under 30, and StartupDaily Top 50 Emerging Leaders.

Vuki works on growing the agency’s service offering and geographic footprint, while maintaining a relentless focus on the types of clients Sling & Stone partners with. He believes it’s possible to build a modern agency built on the latest technology, that does things differently, with a fantastic company culture, all the while remaining selective about the clients Sling & Stone represents.

Wayne Denning

Managing Director & Owner, Carbon Creative

16 years ago, proud Birri and Guugu Yimithirr man Wayne Denning saw an opportunity to make a real difference to the lives of his fellow First Nations Australians. After more than a decade of working on landmark Australian government policies in Native Title and Land Rights, Wayne’s vision put storytelling and creativity front and centre with the goal of changing hearts and minds on a grand scale. Carbon Creative was born. 

From the mainstream to the marginalised, Wayne’s vision has evolved to empower and motivate behaviour change en-masse. Today, Carbon Creative is a team of creative social change specialists making good on this vision. In addition to advertising and communication briefs, Wayne leads his team on self-funded innovative bespoke social change projects, close to the agencies heart. He also enjoys the occasional keynote for like-minded organisations and is forever seeking out ways to shift the needle for the greater good. Never far from his side are his fur besties, groodles, George and Winston.

Yatu Widders Hunt

General Manager, Cox Inall Ridgeway

Yatu spent over ten years working as a senior communications professional in the Australian Public Service. She was the inaugural communications manager of the National Mental Health Commission, PR lead on heritage communications in the Department of Environment and internal communications adviser at the Department of Immigration. Yatu is the founder of the Australian Indigenous Fashion online communities, which promote and celebrate Indigenous design and fashion.

Zara Curtis

Director of Content & Customer Engagement, IAG

Zara has spent more than twenty years building successful content properties and led large teams in Publishing, TV production, and Brand Marketing. Zara is a passionate champion of content strategies and the power of creativity to change the way brands and businesses interact with customers both now and in the future. Zara describes herself as “A leader of innovation, creativity, and people for commercial business success”. 

Zara forms part of the leadership team for IAGs’ marketing as Director of Content and Customer Engagement and leads the Content team made up of journalists and producers and social media experts, the Internal Content studio production that services all of IAGs’ content needs: Co.Lab and Performance Media and Personalisation teams tasked with delivering content that drives engagement and builds deeper relationships with customers.

Previous roles include General Manager Commercial, Digital and Branded Entertainment Fremantle Media Australia, Commercial Director News Life Media and various roles at Bauer Media including Director of Advertising and Digital Strategy, Director of Advertising.









CommsCon will bring together CMOs and marketing leaders from Australia and New Zealand. Hear what some of the brands making the biggest waves in PR and social believe their advantage is, plus their thoughts and ideas on the industry and their specific challenges.



Hear from agency leaders across media, creative, digital, social and more. Learn about their market conditions and challenges, their ideation processes and the client opportunities they are seeing.



Some of the biggest media brands in the world speak at CommsCon, providing a platform to discuss a wide array of industry topics when it comes to the global and local media industry.






Mumbrella’s CommsCon 2022 will be the biggest event for the PR and communications industry in Australia, providing professional growth and networking opportunity that will deliver great ideas and substantial learnings.

I think it's always important that we take the time to step outside of the everyday, be inspired by new thinking, new perspectives and bring the outside in to our own world

Ava Lawler, Managing Director, Weber Shandwick 

If you want a space where you can step away from the day to day, where you can step away from the speed and the treadmill and the deadlines, get some new ideas, hang out with some people in the industry then the Mumbrella CommsCon is a good place to be

Mark Worthington, Managing Director, Klareco Communications

Particularly after the year that was, it was extremely rewarding to be back with the best-of-the-best in the industry in person to share tales of stresses and success from the last year.

Attendee 2021

I'm new to PR. It's my first graduate role and so I found the conference very inspiring in terms of highlighting the scope of the PR industry and where you can go with your career - be it creative, corporate, or strategic. The speakers were upbeat, positive and clearly in love with what they do, and I find that extremely motivating


Your safety is our top priority. The team at Mumbrella are carefully following the latest advice and guidelines to put new measures in place to deliver a safe event for you to meet and learn.

Although our upcoming events will slightly look different than normal, these changes will allow you to enjoy the full experience whilst keeping yourself, and others, safe.