Robyn established Sefiani Communications Group in 1999 with the goal of being a world’s best practice public relations firm, providing corporate leaders with highly effective communications counsel and services through a dedicated, personal approach.
With a public relations career spanning over 30 years, Robyn is a specialist in communication strategy, corporate reputation and brand management, issues and crisis management and has advised some of the world’s leading companies.
Prior to establishing Sefiani in 1999, Robyn held senior executive roles with Edelman. With overall responsibility for the firm’s operations in South Asia and an affiliate network spanning 14 major cities in Asia-Pacific, Robyn was closely involved with client, media and stakeholder relationships in the region, and sat on the firm’s international Board.
Robyn and the teams under her leadership have received numerous awards for outstanding work in Australia, Asia-Pacific and globally for their crisis and issues management work. In 2013, Sefiani was named Asia-Pacific Corporate & Public Affairs Consultancy of the Year and went on to be a finalist in the global Holmes Report awards. In 2014, Sefiani launched their consumer PR agency Kite Communications, that went on to win the Boutique Agency of the Year category at the 2016 CommsCon Awards.
Robyn is a Fellow of the Australian Institute of Company Directors, a Fellow of the PRIA and a member of the Advisory Board of Crescent Wealth. For many years, she was also on the Board of Special Olympics Australia.