New event date to be announced soon
In light of the seriousness of COVID-19, the ramifications of it on many levels, and wanting to put the health and safety of our staff, speakers and delegates first, Mumbrella has made the decision to postpone the Digital Essentials workshops across Sydney on March 23 & 24 and Melbourne on March 30 & 31.
We intend on running replacement workshops in October, subject to advice and guidance from the Australian Department of Health and the World Health Organisation.
We apologise for any inconvenience caused. Rest assured your ticket is still valid, but should you have any questions or concerns, please feel free to contact the event manager at kristine@mumbrella.com.au.
This has been a really great, engaging and informative workshop. Russ' storytelling style brings the content to life and makes it practical and applicable. Would highly recommend.
The Digital Essentials course with Russ delivered what I was looking for. I now feel more confident across the digital marketing landscape.
An excellent and engaging overview of digital marketing, with practical tips, tools and techniques as well as strategic insight.
Every subject covered was invaluable and I know I will be able to implement everything back into my role.
A fantastically delivered two-day course presented in an interactive and engaging way. I feel refreshed and updated on all aspects of digital marketing.
I've come away from the Digital Essentials course more confident in my ability in the digital space.
The course outline for the workshop is the same across Sydney and Melbourne courses. Every participant also gains access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools, techniques & chrome extensions along the way.
Before heading into digital marketing examples, ideas, products and tech, the course will bring you ‘back to basics’ with core strategic digital marketing models, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing.
Understand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course, within the online learning area.
Take a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals.
Content marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis, reviews of strategic models and helpful marketing tools and on-screen demonstrations.
Through a unique approach, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment.
Watch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic.
Learn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy.
Marketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand, the attendees will walk through a live demonstration, creating an automation strategy and developing an outline for their marketing automation program.
Some things change, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting.
In following the advice from the Australian Department of Health and the World Health Organisation, the organisers of all Mumbrella events (Diversified Communications Australia) will continue to monitor the current situation daily regarding the outbreak of COVID-19.
**Update. In accordance with government guidance and in our effort to ensure we contribute to beating the spread of the coronavirus, this event has been postponed. We aim to get a new date published as soon as we deem safe and possible. If you have questions or concerns, please contact us at events@mumbrella.com.au
As we prepare for another successful edition of the Mumbrella Digital Essentials Workshop, we understand that you might have questions about the 2020 event as it relates to COVID-19.
We’d like to confirm that the Mumbrella Digital Essentials Workshop will proceed as planned. At this stage, the risk of transmission in Australia is relatively low. Australians should therefore be alert but not alarmed.
In following the advice from the Australian Department of Health and the World Health Organisation, the organisers of the Mumbrella Digital Essentials Workshop (Diversified Communications Australia) continue to monitor the current situation daily regarding the outbreak of COVID-19.
At the conference, there will be significant signage reminding attendees of hygiene recommendations. We will also be reminding people about maintaining increased hygiene standards throughout the day.
We would advise delegates to keep physical contact with fellow attendees at a minimum, including foregoing handshakes.
Safety is our priority – a message will be sent to delegates a day prior to the event to outline hygiene standards and request that any who are not feeling well remain at home in isolation. The Mumbrella team and venue staff will be monitoring delegates closely in case anyone shows signs of illness.
SYDNEY COURSE
Dates: March 23 & 24, 2020
Venue: Level 2, 99 Walker St, North Sydney NSW 2060
MELBOURNE COURSE
Dates: March 30 & 31, 2020
Venue: Level 5, 636 St Kilda Rd, Melbourne VIC 3004
Registration: 8:45am
Course Duration: 9:00am – 4:30pm
Digital Essentials is a two-day intensive workshop developed by Mumbrella and digitalbrief, offered across three Australian cities. Formally established five years ago, digitalbrief works with agency networks, marketers and media companies to raise the level of digital capability, confidence and strategy within teams. Trainers working with digitalbrief have hands on agency experience, with a strong background in digital media, strategy and account management.
About Russell Easther:
As the Founder of digitalbrief, Russ helps marketing and media professionals gain confidence and excel in digital media. He sees a big demand for digital training delivered by experts who can communicate digital concepts and strategies clearly. This has always come naturally to him and consequently he became a specialist digital marketing corporate trainer, keynote speaker, and consultant to media sales, agency, marketing and C-Level professionals around Australia. Russell prides himself with being up to date with all the latest trends, techniques, platforms, and channels in the digital landscape.
You should attend if:
Delegates from a wide range of company backgrounds, both brand and agency, attend Mumbrella’s Digital Essentials. From marketing coordinators to heads and directors of marketing, account managers and brand managers, a variety of roles and responsibilities are also represented at the course.
By the end of this workshop series, you will have an up-to-date working knowledge in digital marketing and media so you can:
