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May 30 – 31, 2018 | Diversified Communications Australia
636 St. Kilda Road, St. Kilda

2018-05-30 08:45:00 2018-05-31 16:30:00 Australia/Sydney Mumbrella Digital Essentials Digital Marketing and Media Essentials Tim Burrows tim@mumbrella.com
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Supercharge your digital marketing in just two days

Get a digital marketing strategy shortcut with this Digital Essentials workshop: two intensive days designed to expand your knowledge and understanding of digital strategy beyond your specialist digital area or starting point. Working with the popular POEM (Paid, Owned and Earned Media) model, this course brings you up to date with leading digital marketing and media strategies across multiple channels. Learn what you need to add to your digital know-how as we cover strategic models, content marketing, website development, paid media, social, retention marketing, search, strategy development – and look to the future. This is a broad brush across almost the entire digital marketing landscape, tailored to the individual attendees present.

BUILD YOUR DIGITAL CONFIDENCE

SO WHO SHOULD ATTEND?

KEY LEARNING OUTCOMES TO EXPECT

COURSE OUTLINE

Based on the attendees and knowledge level of course participants, more time may be spent learning some topics over others. Every participant also gains access to the workshop content online, and will learn about digital marketing tools, techniques & chrome extensions along the way.

Digital Marketing and Media Strategic Principles
Australia’s Digital Landscape
Owning Owned Media
Content Marketing Strategy
10 Steps to Social Media
Managing and Buying Digital Paid Media
Programmatic Media Priming
Delving into Data
Understanding Analytics
Marketing Automation Work
Measuring and Presenting Your Return on Digital Investment

TICKETS

Places to Mumbrella’s Digital Essentials course are strictly limited. 

To ensure the optimum experience, there will be a maximum capacity of 25 attendees. 

Terms & Conditions

Very detailed sessions and tailored to our business & everyday challenges.

Even after being in digital media for 4+ years I still got so much out of this. Great to see things from another point of view & discuss changes in the industry.

Russ is able to make what can be a very dry & boring topic fun, entertaining as well as very educational.

digitalbrief offers a fantastic workshop, that caters to all levels of experience & covers content in simple, easy to comprehend methods.

Having worked in digital for nine years & having conducted digital training myself, I can confidently say Russell is the most knowledgable facilitator I have ever had the pleasure of working with.

Awesome, entertaining, informative, lots of laughs, thoroughly enjoyable & motivating!

Russell finds a way to simplify more complex subject matter & make it practical & logical.

ABOUT

About

CONTACT

FOR ANY ENQUIRIES

Contact the events manager,
Lauren Venables.

EMAIL