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Course dates from September – November 2018
Sydney | Melbourne | Brisbane

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Increase your confidence across all areas of digital marketing

Mumbrella’s Digital Essentials is a two day workshop powered by digitalbrief hosted in Sydney, Melbourne and Brisbane. The course is designed to expand your knowledge and understanding of digital strategy beyond your specialist digital area or starting point. Working with the popular POEM (Paid, Owned and Earned Media) model, this course brings you up to date with leading digital marketing and media strategies across multiple channels. Learn what you need to add to your digital know-how as we cover strategic models, content marketing, website development, paid media, social, retention marketing, search, strategy development – and look to the future. This is a broad brush across almost the entire digital marketing landscape, tailored to the individual attendees present. The first workshop hosted in Melbourne was a sold out success.

This has been a really great, engaging and informative workshop. Russ' storytelling style brings the content to life and makes it practical and applicable. Would highly recommend.

Every subject covered was invaluable and I know I will be able to implement everything back into my role.

The Digital Essentials course with Russ delivered what I was looking for. I now feel more confident across the digital marketing landscape and I know where to go if I need to access any more.

A great 2-day intensive on the foundations of digital. I found there was a huge spectrum of experience and roles in the room, and there was something to learn for everyone.

An excellent two days spent getting across the spectrum of the digital marketing landscape.

The Digital Essentials course was really valuable. Highly recommend!

Your Key Learning Outcomes

SO WHO SHOULD ATTEND?

KEY LEARNING OUTCOMES TO EXPECT

Two Day Course Outline

The course outline for the workshop is the same across each Sydney, Melbourne and Brisbane course. Every participant also gains access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools, techniques & chrome extensions along the way.

Digital Marketing and Media Strategic Principles
Australia’s Digital Landscape and Trends
Owning Owned Media
Content Marketing Strategy
10 Steps to Social Media
Managing and Buying Digital Paid Media
Programmatic Media Priming
Delving into Data and Analytics
Marketing Automation Work
Measuring and Presenting Your Return on Digital Investment

BOOK YOUR SEAT

Places to Mumbrella’s Digital Essentials course are strictly limited, so book your seats early to pay less and avoid disappointment. Thinking of bringing your team? To inquire about available group discounts, contact Lauren on lauren@mumbrella.com.au.

The Digital Essentials course is being held across Melbourne and Brisbane, so please select your ticket options below carefully. The Sydney course is now over, but please register your interest below for the next one.

Terms & Conditions

NEED TO KNOW MORE?

About Digital Essentials
Who should attend
Key learning outcomes

CONTACT

FOR CONTENT ENQUIRIES

Contact the course facilitator,
Russell Easther.
+61 (0)439 694 541

EMAIL

FOR BOOKING ENQUIRIES

Contact the events manager,
Lauren Venables.
+61 (0)2 8296 0223

EMAIL