Darren has 25 years of marketing communications experience in a career that spans agency, publisher and client-side appointments. Darren has managed large agency media teams on $100m budgets, driven strategy for some of Australia’s largest brands and championed digital right across the agency spectrum. Born into a generation for whom Digital Native meant Atari, green screens and DOS commands, Darren leapt into the digital media space when emitch launched 17 years ago and has never looked back. His unique blend of skills and experience afford him a broad and valuable perspective on business and marketing issues.