Mumbrella's Digital Skills Essentials

Your Key Learning Outcomes

WHAT SKILLS WILL YOU LEARN?

You will learn:

Countless hands-on digital marketing skills working with your website, deep consumer insights, social influencers, social, images, search, text, video, tracking & so much more
How to build and optimise content, of any type, at speed with killer insights
Competitor Analysis: How to find competitive insights across multiple channels
Automation techniques for digital marketing channels
How to increase your digital marketing productivity internally to work more effectively and efficiently with your partners

WHO SHOULD ATTEND?

Here is who should attend:

Marketing professionals who wish they were more confident working with digital marketing and media who want to be more hands on, OR have a stronger appreciation for how digital specialists and agencies deliver your work
Creative agency account managers who want to up their digital game to deliver more products and services to the client
A digital specialist who has deep knowledge in one area (e.g. SEM or Programmatic) who wants to broaden their skills set beyond this discipline
Anyone who has a side hustle or project who wants to leverage digital marketing channels to launch of sell their idea or concept

Two Day Course Outline

How to Generate Deep Consumer/Audience Insights Without Commissioning an Agency

This unit is a foundational unit as the insights learned here are leveraged through many of the other units within this program. In a short space of time, you will be able to generate audience and industry insights across a wide range of digital channels. After the workshops your content and marketing strategies will forever have great insights.

How to Generate Multiple Competitive Insights

Digital marketing leaves clues. Lot’s of them. We show you how to find them and draw conclusions as to what strategies your competitor, and your industry at large, is using. Use and apply these new skills across a wide range of digital channels.

Evaluate Social Influencers & Followers with Ease

Have you ever wondered if social influencers fake their followers? Buy fans? We show you how to research the influencers to see if they are legit and worth aligning with your brand.

How to Create Articles, Blogs and Other Text Based Assets Efficiently

You probably wouldn’t believe this… We will show you how to create a content marketing article, without writing one bullet point or paragraph, with just a subject headline in under 2 minutes.

Learn how to Build Images & Video Assets with Smaller Budgets

If you aren’t using video in your digital marketing in 2020 – I think it’s time we had a chat… Consumers prefer visual based communication in social channels. In this unit we will show you how to generate image and video based content using a wide range of digital marketing tools.

How to Tweak your Website Marketing Performance for Higher Conversions & Sales

Do you know how to increase the marketing performance of your website to increase conversions? We will show you multiple techniques, tools and tips to increase the likelihood of visitors turning into leads or sales.

Explore Chatbots and Automated Online Customer Service

Whilst chatbots aren’t for every brand, we will demonstrate (while you following along), how to build a simple chatbot live in the workshop. This technology isn’t that scary as you think it is and is actually very similar to other automated marketing channels.

Hands-on DIY SEO and Google Ads Techniques

Whilst this is not a 2 day intensive Google Ads or SEO workshop, we will show you how you can tweak your digital marketing strategies with search in mind. There are small changes that can be found very quickly, that can make a big differences to your SEO and Google Ad performance.

How to get Started with Light Marketing Automation

Leveraging marketing automation is a smart way to increase your marketing, and marketing team’s, efficiency. With a host of options, we should you how to take your first steps in how to setup and plan for marketing automation.

How to Work More Efficiently with Partners

Through our experience of working within, and with agencies & consultants, we will highlight the best practise techniques and tools we’ve created and discovered. This means less times in meetings, faster builds and lower account management fees.

NEED TO KNOW MORE?

About Mumbrella Digital Skills Essentials

Duration of each day: 9:00am – 4:30pm

Mumbrella’s Digital Skills Essentials is a two-day intensive online workshop developed by Mumbrella and digitalbrief, offered virtually and across three Australian cities. Formally established five years ago, digitalbrief works with agency networks, marketers and media companies to raise the level of digital capability, confidence and strategy within teams. Trainers working with digitalbrief have hands on agency experience, with a strong background in digital media, strategy and account management.

About Russell Easther:
As the Founder of digitalbrief, Russ helps marketing and media professionals gain confidence and excel in digital media. He sees a big demand for digital training delivered by experts who can communicate digital concepts and strategies clearly. This has always come naturally to him and consequently he became a specialist digital marketing corporate trainer, keynote speaker, and consultant to media sales, agency, marketing and C-Level professionals around Australia. Russell prides himself with being up to date with all the latest trends, techniques, platforms, and channels in the digital landscape.

For the full detailed terms and conditions CLICK HERE.

Who should attend

You should attend if:

Marketing professionals who wish they were more confident working with digital marketing and media who want to be more hands on, OR have a stronger appreciation for how digital specialists and agencies deliver your work
Creative agency account managers who want to up their digital game to deliver more products and services to the client
A digital specialist who has deep knowledge in one area (e.g. SEM or Programmatic) who wants to broaden their skills set beyond this discipline
Anyone who has a side hustle or project who wants to leverage digital marketing channels to launch of sell their idea or concept

Key learning outcomes

By the end of this workshop series, you will have an up-to-date working knowledge in digital marketing and media.

Countless hands-on digital marketing skills working with your website, deep consumer insights, social influencers, social, images, search, text, video, tracking & so much more
How to build and optimise content, of any type, at speed with killer insights
Competitor Analysis: How to find competitive insights across multiple channels
Automation techniques for digital marketing channels
How to increase your digital marketing productivity internally to work more effectively and efficiently with your partners

Learn hands-on digital marketing skills

Your Key Learning Outcomes

Two Day Course Outline

NEED TO KNOW MORE?

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